It's a ripoff to offer a reasonably priced option to purchase half of a whole item in the chance you're irresponsible and lose one of your AirPods?
Not that I care either way, but at least get it straight. You get to purchase 1/3 of the device for about 40% of the total cost (including tax). It's $69 for headphones (2) and $69 for the charging case (1).
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You would have to do it twice because the article says if you lose one they replace for $69.
Three times, you need the charging case.