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Apple to Charge Up to $1 Million for iAd Placements?
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No I'm going to finish this facetious pint of german bier then lose this iPhone!
Moat adz!
I think it's more "anti bad idea" or "anti ridiculous control". If MS were doing this there would be riots in the streets.
Isn't google doing the same thing with android? And it doesn't evoke this type of emotion
Yes, this is a terribly likely outcome.
(But I could see being miffed if one's paid apps had ads in them... as the general state of things now is that one pays to avoid ads.)
The death of Paid apps.
What developer in their right mind would release an app for $1.99 on the AppStore when they can release a free app with iAd. If only 3 or 4 users open an ad they have made more money than selling the app and chances are that many more than 3 or 4 people will open an ad.
This is the death of paid apps, I predict all apps will be free with iAd advertising!
What developer in their right mind would release an app for $1.99 on the AppStore when they can release a free app with iAd. If only 3 or 4 users open an ad they have made more money than selling the app and chances are that many more than 3 or 4 people will open an ad.
This is the death of paid apps, I predict all apps will be free with iAd advertising!
Isn't google doing the same thing with android? And it doesn't evoke this type of emotion
Not really aware of it if they are, I have an iPhone, not an Android phone.
I don't see that at all. With my app planned for June release, I will have both a free version with iAd and a paid version. It seems that the free version will draw more revenue, but for those out there (and I can hear them on this thread) that don't want ads in their apps, they can pay for the non-ad version and happily go about their way. There will be enough demand on both sides.
The same development project in XCode can build separate targets for the free and paid versions, so it's not anymore difficult to create one version than creating both.
Or it could be the other way. It is the death of ad free items and they will just put ads in the paid apps as well and make even more money.
Then depending on the selling price you are just leaving money on the table. If that is how you choose to conduct business then I applaud you, but I really can't see that many developers taking your point of view.
Once the stories start percolating through the developer community how even the most simple of apps are knocking down serious money with iAd versus just scraping by with paid apps then it is just a matter of time.
You are right.
Oh well, they are good for the developers. I mean, by offering an app for free, they are far more likely to be downloaded than one that someone has to pay for (people like free stuff). But obviously, they don't make money that way. So by including ads, they can make some money, even if it is just a little.
Oh, and they are also good for Apple. With this new program, they can get a bit of that revenue and recover some cost of hosting all these apps for people to download at their computer or even directly onto their device.
And, of course, ads are good for the advertisers. It gets their brand and/or product out there. You can't sell anything if people aren't aware of it. I mean, dear GOD Pepsi and Coke still constantly advertise. They really don't need to, we all know about them and everyone has a preference. Yet, they still do.
On a side note, it is so cute how everyone is panicing! "Apple will include ads in paid apps!" "Apple will have ads that interupt my phone functions!" *rolls eyes* There is no indication of any of that. In regards to the latter, do you REALLY think Apple is that dumb? Just because they have a pattent on something doesn't mean they are going to DO it. How many pattents do they have that they never used? It just means someone had an idea and Apple decided they wanted to own the idea.
And you know what, if there is a paid app that has ads, just put a comment on the Appstore that says "Don't by this, it has ads." I bet people will stop buying it and the developer can chose to no longer charge for the app or remove the ads and still change. Honestly though, most developers seem to know that if you are charging for something, you don't include ads.
Well, given that most people start by thinking, "What would I do in that position"....
Firewall time
I am installing an IP firewall when OS 4.0 is released and I will be blocking iAd completely, sorry Apple but you may not advertise on an device I own!
I am installing an IP firewall when OS 4.0 is released and I will be blocking iAd completely, sorry Apple but you may not advertise on an device I own!
I think you missed the main point of my post. It's about the same effort to publish the free version as it is to publish BOTH a free and a paid version. How is that leaving money on the table? If people choose the paid version, it's because they didn't want the one with the ads. If there's only the one with the ads, then they may not download it at all.
Isn't google doing the same thing with android? And it doesn't evoke this type of emotion
No it doesn't. The more I use Andriod the more I love it. Just solved my gaming problems on that phone by being able to have the full library of Genesis and SNES games on Andriod. Freaking awesome that all these games are free!
Web browsing on Andriod is, IMHO, way better. Right now via Skyfire you can browse flash sites.
The media situation is getting better but still behind Apple. However, given that I don't pay for any mp3s, having andriod fetch all the cover albums and lyrics for free is incredible. So is being able to stream radio over 3G at higher bit rates, e.g. >256, or using any of the music apps to instantaneously download any mp3 I can think of for free!
The developers are not going to see the $2. Are you on magic shrooms? If anything, the 1 cent is closer to the developers cut. Apple is keeping all the $ for themselves.
Because with a paid app you have left an avenue open to bypass the ridiculous revenue stream of $1.20 per opened iAd.
If people only have access to your free app, and not the paid version, there is a high chance that one, or possibly many more, iAds will pique their interest enough to open an iAd. If they had the paid app there would be no access to that $1.20 prize.
So despite people claiming they only would buy an app, which they can only do if it is available, if they were forced to use a free app with iAd, because it is the only one available, then the potential for outrageous income is high. (edit: Holy cow what a sentence, sorry, I am too lazy to fix it)
If you offer a free and a paid version, I think you are leaving money on the table. Of course this is all assuming the numbers in this article are correct.
Say I'm developing a free app for the iPhone.
Do I choose ad system:
A) I get 60% of revenue on less than a penny per view and nothing per click
B) I get 60% of revenue on a penny per view and $2 per click
I choose ad system B, thank you very much.
Apple won't need to block other ad systems... developers will follow the money!
Do I choose ad system:
A) I get 60% of revenue on less than a penny per view and nothing per click
B) I get 60% of revenue on a penny per view and $2 per click
I choose ad system B, thank you very much.
Apple won't need to block other ad systems... developers will follow the money!
You are correct. The developer will get $1.20. But how does that equate to Apple keeping all the money?
Pass the 'shrooms, please.
Those are all interesting considerations, and I guess only time will tell. Another consideration is that the iAd version may only work on iPhone OS 4, and we'll see how fast the adoptation rate is for that. It may take a bit of time for that user base to ramp up. The non-ad version does free-up some screen real-estate, so the user experience is a little better from that perspective.
It'll be an interesting experiment, and I'd be happy to report back later this summer on my findings. I can always pull the paid version from the AppStore if I choose a different direction.
that depends how much in sales you lose compared to how much you make in ads....I would gladly lose 10%-20% of a five dollar app sales if the 80% I did sell made me $20 instead of $5.