I don't understand this, why is it every weekend in the newspaper I see ads for well configured PC's for as little as $500? And those all have 15" screens!
Why are the macbooks so expensive? Is the simple answer from Apple "Because we can!"
Why couldn't it be:
MB 13" $799
MB 15" $999
MBA 13" $1299
MBP 15" $1499
MBP 17" $1999
How much market share could Apple grab if their prices came in line with the rest of the computer world? Doesn't Apple have the purchasing power of Dell, Lenovo, HP, Sony, Toshiba, etc?
Here's a question for you in response to your comments / questions ...
If you were running a company, which was growing in in size, building large reserves of capital (cash) for continued design, development and growth (not to mention money in your pocket as the owner), and successfully increasing your sales, all the while maintaining 33% PROFIT MARGINS (Dell is about 7% by the way), would you cut your prices just so you could work harder and sell more pieces?
Example:
MBP 15" (mid pro model) = $2499
estimated profit $624
(approx. 33% of an $1875 actual cost ... $1875 + $624 = $2499)
Now say you sell 1 million of these per quarter ...
Then ... lower the price by $500 to $1999 for the same computer to become "more competitive".
estimated profit $124
(6.6% of $1875 actual cost ... which would remain the same ... $1875 + $124 = $1999)
BUT ... $624 divided by $124 (old profit divided by new) =
5.032258
CONCLUSION:
Apple would now have to sell approximately 5,032,258 MBP 15" mid range notebooks per quarter to make the same profits they had been successfully making on 1,000,000.
Do you really believe lowering the price of Apple products (to 7% profit margins or lower) would increase their sales by more than 5x? That would mean Apple would INSTANTLY go from 8.6% marketshare to 43% marketshare, thus overtaking Dell and HP and becoming the largest computer company in America, and one of the largest (if not the largest) in the world. Anything less than 5x sales on the example above, Apple would be losing money from their current business model.
I love the products Apple makes. Would I like to see more sales? Yes. Would I like to see more marketshare? Yes. Would I like to see lower prices? If I said "no", I'd be an idiot. But ... I would not like to see these things at the expense of the company that designs and manufactures the products.
Apple successfully keeps their R&D, design, etc. on the edge of technology because of the way they do business ... meaning ... building quality products that consumers want with profit margins that allow them to continue to develop/design newer and better products. And I hope they continue.
Could they sell more by lowering prices? Indeed, but then you'd just be buying another Dell or HP and not a Mac. If you want a $500 laptop, go to Wal-Mart. Trust me, you'll get what you pay for ... and you'll get Windows as icing on the cake.
i just got a macbook pro and am just hoping the new revs dont have blu-ray drives, that would be unfortunate for me - multi touch is awesome though!
So because you just got a MBP which didn't have a Blu-Ray drive, you would actually HOPE that Apple doesn't add them for the benefit of others who might like them and buy the computers in the future? Now there is logic for you.
Hey Apple ... don't add anything new to your computers after someone buys one, because they might feel left out.

Wait, that would mean we would still be using Mac IIs.
Honestly, I hope that the day after I buy my new MBP or MB or MP or MBA or any product, that Apple announces that they have something better on the horizon. Why? Because I will know that with my next purchase, I will be able to do more. Meanwhile, I will sit back and enjoy my current purchase.