Ok I know most of you have an amazing loyalty to Apple which is something that can only but appreciated and admire from the outside in. Now as a probable PC to Mac switcher this very encouraging to say the least even though at times having read this forum and other regularly for some time see that this loyalty borders on obsession.
This thread has really prompted me to write my first post and should I offend please excuse me, I find it amazing the number of post where people look backwards i.e the Newton a PDA nearly three times the size of a IPhone/ITouch with a screen almost the same size as the current IPhone/ITouch. This is done the Newton is dead we live in a different world sorry I had to get that off my chest.
Back to point lets look at the news in the rumor mill lately in bitesize chuncks without the rush to post a iwish list.
Price drop:- Apple will not drop prices of its Macs unless they are near end of life, not at least when they are on an growth tragetory unless they see a downturn in demand (basic supply/demand economics). As there is no indication of lower unit forecast why would they allow overall revenue to slide thats not good business overall revenue growth is a priority for any company. They are a niche premium player in mass market segment why would they want to loose that kudos,
Hence no lower priced macbooks, mac mini (even that could definitely do with a refresh), these will remain level but introduce new features and bring them on par with current PC offering with a natural premium for it being an apple product.
Canabalization:- Apple is still a niche player if they expand their product line too quickly or too widely it will create buyer confusion, this will distort their premium brand image and possible hurt topline growth.
Reduced margin forecast: - Literally means they are expecting higher costs this coming quarter, now that can be due to infrasture costs such as retail expansion, core infrasture to support maybe the push updates for Apps coming in Sept, tax, larger dividend payments, new R&D investment, new product roll out, cost of Iphone expansion to 70 plus countries. It could mean anything but it does not mean lowered prices!!
New product that will lock out the competion:- This is the one that has everyone in a stir, and its the most obvious that gets lost in the mix what does the IPhone have that Macs dont An APP STORE for Macs & 3g. That will lock out the competion, is inline with current Apple product development philosphy, Steve Jobs once cited future revenue is in software not hardware, it makes the most sense, supports product direction in terms of MacBook Air philosphy and is the only one only missing link in the chain. Itunes, Movies, Apps Store for iPhone iTouch and mobileMe.
Once an Appstore for Mac is in place it will set the foundation for the next generation of Macs, no need for blueray for movies/music/cd/dvds (itunes), software can already be downloaded from invidual developer cites now it will be centralized and encourage a new new frenzy of development ie. Appstore, lock out competion and allow Apple to earn revenue off thrird party Apps how smart would that be?
Then we can see new exciting product in whatever format Apple see prudent and advantageous in the next quarter based around connectivity and touch technologies. 3G macbooks and touch keyboards posibly touch screen but these will roll in Q1. if there is a product refresh at the end of this month it will quitely a) spec upgrade or b) A new macbook form factor ready for an MacAppstore. Any new form factors i.e macbook touch, eepc killer etc Q1 2009. or most likely c) Ipod line transition to touch models as these are normally reserved for major event release as far as I can tell - you all know better i am sure.
Its hard to imagine a iPhone nano before this time next year not until the iPhone 3g is not roll out is not complete worldwide.
I am sure there will be some interesting comments to follow but thats my two cents looking from the outside in.
PS - If there is a price cut it will be the MBA for obvious reasons.
PPS - Pardon my ignorance all things Apple I know you all have far more Apple Knowledge than me.