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AppleCare and Finance have always been in Austin, and the only engineering expansion there was due to acquiring semiconductor companies, and hiring senior engineers from TI & co.

You're conflating employees and engineering employees. Virtually all engineering has always taken place in California, and SJ believed to his core it was one of Apple's key strengths. Deliberately setting up a new engineering shop anywhere else is a complete 180, and doing it in India is a total disaster.

I'm not conflating anything. I'm saying 1) Apple is a big contributor to the U.S. economy, and 2) Apple in 2016 isn't even Apple in 2010 when SJ was living. It must expand faster than every now and that means globally. The past is the past. Also do you honestly believe all those engineers in Cupertino are U.S. citizens and none are here on H1B Visas?
 
After many years, Siri still believes the closest ER to me is a veterinary hospital. If I ask it a different way, it responds with a historic mental health hospital that's now a museum. If another slightly different way, I get an Urgent Care a half our away. There are two actual emergency departments only miles from my home. I've reported this to Apple Maps many times, and it's never fixed.

Google Now and Google Maps are so far ahead of Apple. I use a feature on maps.google.com where I give it a date and time I need to be at a location and it tells me when I'll need to leave the house by based on historical traffic. It's really amazing.

I wish there were a way to set depressing the home button on my iPhone to bring up Google Now rather than Siri and to use Google Maps instead. Apple is just way behind.
I actually have to agree with you that Maps is a complete mess on iPhone, admittedly I use it on the iPhone 5 but the Maps app on my Note5 is awesome and far more accurate. Hopefully this new centre with these 4,000 Indians will help Apple catch up where they lag so far behind.
 
Excellent idea, needed effort for Maps, also good for India and Apple's entry in the market.
 
While Apple is worrying about how to figure out maps, this is how Apple is going to get smoked by Google.

Forget the CPU, GPU, and FPGA, Google says its Tensor Processing Unit, or TPU, advances machine learning capability by a factor of three generations.

“TPUs deliver an order of magnitude higher performance per watt than all commercially available GPUs and FPGA,” said Google CEO Sundar Pichai during the company’s I/O developer conference on Wednesday.

“We’ve been running TPUs inside our data centers for more than a year, and have found them to deliver an order of magnitude better-optimized performance per watt for machine learning. This is roughly equivalent to fast-forwarding technology about seven years into the future (three generations of Moore’s Law),” the blog said. “TPU is tailored to machine learning applications, allowing the chip to be more tolerant of reduced computational precision, which means it requires fewer transistors per operation. Because of this, we can squeeze more operations per second into the silicon, use more sophisticated and powerful machine learning models, and apply these models more quickly, so users get more intelligent results more rapidly.”

http://www.pcworld.com/article/3072...e-moores-law-seven-years-into-the-future.html
 
Right - I mean with razor thin margins and barely any profit being made, plus the high taxes they pay...you can understand his position. Right. Un. Effing Amazing. :(

Objectively? You mean how people here in the USA would prefer that jobs and stuff stay here so our people make out good? That objectivity? Sorry but India can create their own economy and get things rolling. The people(past & some present) of the USA are what make us what we are today. Other countries that are struggling or whatever can do the same. Or, they can piss and moan about how bad they got it. Their choice.

Let's even say:

Everything gets made in USA.

The people in importing, customs, logistics would all be out of a job.
Prices would be higher, so exporting becomes difficult and sometimes impossible.

All foreign corporations close their US factories and produce and sell their stuff only in their countries. (You do want all countries to take care of themselves)

The jobless rates in retail, warehousing, transporation would be astronomical and the recession would be so bad, that it would last for years.

"Making" things in USA these days either involves automation with machines, so not many workers needed
or whatever is done by hand is usually done by latinos incl. illegals we can't do without.
(BTW: I keep predicting that (not in my lifetime) USA will eventually be a dual language country and Spanish will take over. These people make child after child and in some areas you are already lost if you don't speak Spanglish)

Ask yourself why USA lost and is losing so many production jobs? It's not just lower wages.
The politicians and business taxation and structures are totally business unfriendly.

USA has the habit to chase you into the grave to get a cut of every dollar you make, even when you no longer live in this country.

Since everything is money driven, businesses make sure they only pay the minimum necessary for ANYTHING.

I do not go to any store and say, here is an extra dollar, I am glad it's made in USA. Pipe dream.

Trying to isolate USA from the world isn't going to work.

So, if you want to be objective, acknowledge that business is global.

If you can't do that ................
 
It's a good step for Apple but they are still far behind Google. Google has just announced at their I/O event that they designed tensor processing units (AI processors) which they started using in several products.

Norm Jouppi, a distinguished hardware engineer at Google posted this on his blog: “TPUs already power many applications at Google, including RankBrain, used to improve the relevancy of search results and Street View, to improve the accuracy and quality of our maps and navigation”

I wonder if 4000 Indian engineers will be able to compete with Google's AI ;)
 
Good tactic: deflection.
No, reality a fact and twisting things to ones viewpoint

Why only chastise Apple?
[doublepost=1463673895][/doublepost].......and get higher education, so you can apply for better paying jobs.

Anybody with half a drive and smarts can start in any factory at minimum wage and be the line leader, supervisor become a warehouse manager etc.etc. within a year or two.

Assuming they learn what is important. Wouldn't even have to be at the same company.

But , that would require hard work, extra hours and I do not see many people willing to do that.

They all want to be paid up front with an employer not knowing what they get in return.
 
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I have a Macbook pro, an iPad, an iPhone, a Mac Pro, and with this move, I'm not buying anymore. It was okay with Foxconn, companies have to do that to stay competitive, but Apple is comprised of a bunch of greedy tax dodgers who don't give a damn about our America. I'm done with the rotten Apple.

Apple is not dodging any laws or taxes, they are not greedy or bad. The reason this is happening is because your precious US Government made it happen. That is the way freedom works. Government passes laws that make it cost and procedurally prohibitive to hire people in the US and they hire outside the US. This is the result of socialist ideas that have not been thought out completely and it will continue to happen until or unless people decide if they want freedom and jobs or absolute rule and poverty. Its not that hard to understand, if you read a little history with an open mind.
 
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Do you have to go to the ER that frequently that it is a problem!?!?!
When you need to get to the ER, and your bloody map's tool isn't working - I think once failed trip to the ER is more than enough!
[doublepost=1463674662][/doublepost]India and traffic - they just don't go together. :)

Had a good friend - from India.

In the US, he was a good, cautious driver - in his small compact car.
Then one time, he drove a rented 15 passenger van. Nearly killed everyone, repeatedly.

We finally came to understand that he seriously thought right of way was dictated by the size and weight of the vehicle you were driving. He told us that's how it worked throughout India.
 
I would prefer it if they spread the maps work across the globe. Part of the reason that the initial Apple Maps was so awful outside the US was because it was written solely in the US. There were basic issues that even a little bit of local knowledge would have prevented.

I can see the advantages of locating all the people working on one discipline in one place, but not when it comes to something with as many localisation issues as maps. Very strange decision by Apple.
 
Wow, so much hate for other countries here. I must be the exception that proves the rule or that the company I work for is better at hiring in India than others. The Indian guys I have worked with have generally been highly skilled and extremely hard working (often harder workers than their American counterparts). The hardest part of working with Bangalore and Hyderabad is that there are so many tech companies out there you have to work hard to get and keep employees.
 
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so I guess that whole insourcing thing they were exploring with the 2013 Mac Pro is over. Ship the jobs overseas, scrape the margins hard until Icahn is happy.

Are you saying MacPro assembly has been outsourced? Please provide a link on that. The reason that's assembled in the US is because the infrastructure exists for manufacturing a relatively low volume, easy to assemble product.

iPhones are manufactured in China because the required infrastructure to assemble a high volume intricate product at the necessary rate of production simply does not exist in the US.

"Ship the jobs overseas, scrape the margins hard until Icahn is happy."

Are you doing your part by only purchasing computers/phones/electronics/clothes/etc manufactured in the US?
 
AND charge $4000 for the 16GB base iPhone.

Someone will be paying the costs to pay more in the USA.

Apparently it wouldn't be that much.

Motorola said that it only cost them $4 extra in labor and parts shipping to assemble the Moto X in Texas using American workers, vs doing it someplace outside the US.

The trouble was, they never had the necessary US sales to keep up their idea of fast customization to US customers.

Apple, on the other hand, consistently sells millions of iPhones to US customers, so a local factory could be a great job and PR asset.
 
I thought Apple quit on its Maps. Google is way better, but I encourage competition.
 
Is it just me or does that building look like a Borg cube? A rectangular Borg cube. :)
 
They're traitorous RATS and this jobs give away to foreign countries must END. Enough of this. God's sake, we'll all be flipping hamburgers. So if this work is labor intensive set it up in Sonora, CA., Labor rates are less than half of Silicon Valley and 4,000 Americans desperately in need of jobs will be working. Trump has to stop this ****. It's why we're electing him. The only things left in the U.S. from Apple in 10 years will be the G.D. cash registers to ring up their sales. All their jobs will have gone overseas. The damn Traitors! And that's what the are. Good Business decision? ********!

LOL... You sound like Robert Baratheon :D
 
I've got a $300 Navigator, I never use it anymore, Google Maps makes it look 50 years out of date.

I've got a tomtom. I use sygic on my ipad, here I need something that does not use the internet and sygic even though it uses tomtom maps beats the tomtom.

This is Tim Cook's new strategy. Hire thousands of indian's and give them iphones, then apple's market share goes up there. Brilliant!
 
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