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Apple to Hire Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online Stores

I like. Burberry is pure class & sophistication and yeah, expensively so worth it, so much like Apple.
 
prowlmedia said:
14. I and many millions don't want a frickin 6" phone in their pocket - what are you? Blind? We spent 20 years getting smaller and smaller phones and now we are returning to these ridiculous behemoth of phones.
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Meanwhile, I and many other millions do want a 5"-6" phone in their pocket - because they are far more useful for web, email, maps & GPS, ebooks, photo viewing, movies etc. than either the small, skinny iPhone screen or the tablet/laptop in your bag in the luggage rack on the other side of the aisle. If you're only going to have one device with mobile internet capability then they're a great compromise between phone and tablet.

If you haven't noticed that Samsung is doing very nicely selling S4s and Notes, or can't see the difference between a slim, versatile pocket computer with a 5-6" display and a 20-year old thick-as-a-brick telephone with a 1" alphanumeric display then you're the one that needs their eyes tested.

Nobody's saying that you can't have your small-screen iPhone if you're mainly concerned with calls, texts and mobile-optimized websites - and there's probably room for an "iPhone nano" for people who just want communications and music. Apple offer a choice of sizes for every other product, so why not the iPhone?

ANS: because every time Apple produce a new iOS screen size, all the apps need updating to support it. Although iOS is superior in many ways, it seems totally reliant on apps supporting specific hard-coded screen resolutions, whereas Android and every other current OS has long been able to cope with the concept of resolution-independent applications and variable DPI (OS X can't seem to hack variable DPI either).
 
emseven said:
Incredible, the only female in the executive lineup.
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Does it matter? Are are you people going to demand Affirmative Action as part of the Apple hiring process now? :rolleyes:

I could care less if she was female or not, or if she was heterosexual or not, or if she was white or black. The only thing that matters is if she can do the job. Let's reserve judgement until she can at least prove herself (or not).
 
She was hired only because she made Burberry a hit in the all to coveted Asian markets. Period.
Apple needs to crack China like a boss and miss thang is the one to make Apple a staple of their consumer diet.
 
This role should be a cake walk for Angela considering Apple is the best damn electronic brand out there IMHO.
 
opinio said:
First thing she needs to do in the Apple stores is get employees who know what they are talking about.
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Burberry is known for their customer service. They are the kind of store that if you frequent enough will know your tastes and recommend items to match on your past history (even if it is a less expensive item).

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carmenodie said:
This role should be a cake walk for Angela considering Apple is the best damn electronic brand out there IMHO.
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Browett managed to screw it up. They took their time with Ahrendts so I'm sure they did a lot more vetting this time.
 
iMat77 said:
Hired someone from Yves Saint Laurent
Hired someone from Burberrys
Hired someone from Nike

Seems like computers is truly not the only thing Cook has in mind.
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This is the right move in my opinion. Same with Johnson. He was not a tech wiz. You want someone who understands the average customer. The average tech nerd does not understand what the average not techie customer needs.

This is not about "oohh we hired a fashion expert, so Apple is entering wearables now". This is more like "we hired a non techie person who understands the needs of the majority of Apple customers" (the non techie ones).
 
japanime said:
Fantastic move. Market to the elite, sell to the masses. That's what brands such as Apple —and Burberry — do best.
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Damn, that's what I was thinking. She has experience selling incredibly overpriced product to people who think they're elite :D
 
Burberry and blackberry are amusing.

In the UK burberry still has the chav/low class but high spending connotation.

In fact both burberry and blackberry are exclusively used by businesspeople/upper middle classes, and working class urban youth 'You gonna give me yor BBM PIN init bruv?'
 
prowlmedia said:
4. I and many millions don't want a frickin 6" phone in their pocket - what are you? Blind? We spent 20 years getting smaller and smaller phones and now we are returning to these ridiculous behemoth of phones. The screen size and front form factor is about perfect now. There is only one reason to go bigger and thats to be able to fit a bigger battery, which should hopefully become a mute point in few years when these 2000% batteries/instant charging are commercialised.
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We spent 20 years getting smaller phones because useless space was removed from phones. Phones are now getting bigger because the size of the phone actually is a feature that people use (years ago large phones didn't offer any benefit over smaller phones at all).
 
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