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Apple to Hire Burberry CEO Angela Ahrendts as Senior Vice President of Retail and Online Stores
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Tim Cook is really impressing me as the Apple CEO in his nonsense and failures -- let's see:
(1) Hiring fashion folks from YSL.
(2) Hiring fashion folks from Burberry.
(3) Dressing 1-year-old phone from last year in soft feminine colors and plastic cases and calling it a new phone.
(4) Spending most of his time trying to convince people that the tiny iPhone screen size is God-given and cannot be changed.
(5) Having lunch/dinner with characters like Icahn.
Way to go, Tim Cook -- you are on a roll and in well ahead in record time to make Apple crumble into a lame company.
I wonder what Steve Jobs would think if he were still alive.
(1) Hiring fashion folks from YSL.
(2) Hiring fashion folks from Burberry.
(3) Dressing 1-year-old phone from last year in soft feminine colors and plastic cases and calling it a new phone.
(4) Spending most of his time trying to convince people that the tiny iPhone screen size is God-given and cannot be changed.
(5) Having lunch/dinner with characters like Icahn.
Way to go, Tim Cook -- you are on a roll and in well ahead in record time to make Apple crumble into a lame company.
I wonder what Steve Jobs would think if he were still alive.
If you think Apple markets to the elite class then you don't understand what marketing to the elite really involves. I've never seen an Apple ad in Robb Report or Conde Nast. Apple positions it's products as better, so worth more not status symbols like a Breitling watch. Apple markets expensive products direct to the general public.
From CEO of lowly Burberry to Senior Vice President of Retail and Online Stores of almighty Apple [you infidel].
Regarding 1) and 2), Apple succeeded in turning technology into something fashionable. Recall that Steve Jobs hired Ron Johnson, previously at Target, who managed to turn discount retail into something fashionable (think of the Michael Graves line and the fancy packaging of mundane products at Target such as store-brand tissue). A fashion executive may be exactly what Apple needs in the C-suite. Steve Jobs had a natural eye for design and fashion that is not common in the tech industry and that Cook may realize he doesn't have.
3) "Flop" or not, according to the latest estimates the 5c is selling slightly better than the 4s did this time last year.
4) You sell what you've got this year, not what you might have next year. Apple releases major phone updates on a 2 year cycle. Better for Apple to take its time getting a larger phone right rather than rush a clumsy product out to market a year early just for the sake of chasing market share.
5) Activist investors make a lot of noise. So far the stock is off its lows since Icahn got involved, and Apple has yet to make any rash decisions regarding its cash pile. We'll find out more later this month when they release their earnings and Q1 sales projections. If they are planning to do anything such as increase their dividend or buybacks, they'll announce it then.
This is a big step up from CEO of Burberry, a company making 500 million profit from revenue of 1.9 billion a year. Where at Apple she will be running the entire retail operation of a company making 41.7 billion profit from revenue of 156.5 billion.
Its cool when a company is so big, that it can buy out the CEO of a nother big company, and put her in a "lower" position
ERM no, all they do is wave a big enough pay cheque and incentives package under her nose, for instance I bet apple are paying to relocate her, get her a house, move her children's school etc.
Alternatively how do you know she didn't apply for the job? I'm sure it was advertised, and again the above still applies.
I'm not sure she is a good move, it depends entirely on the success of the stores under her current position, and I'm not sure they are successful?
If you ask me I think it was a telling sign of rats leaving a sinking ship after Jobs death, considering how many of the key employees have left.
It's not really the sort of job you can hire from within I wouldn't have thought. You need someone who's got experience dealing with retail - which nobody inside Apple would have to the extent an outsider would have.
Plus for something like retail, it's sometimes better to have an 'outsider' perspective on the operations.
I'm sure she'll do a decent job either way.
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Sit back down on your armchair and stop spewing nonsense. Tim's done nothing worse than Steve did at one point or another, and Steve had his fair share of cockups.
Do you have some other person in mind that you know with 100% certainty would have done a better job? No...didn't think so.
Ditto. You only have to look at the "informed" post I quoted above to see. Clearly these people know a lot more about running a company than someone who's been doing it successfully for years.
Uhh, so what? A completely meaningless accolade...
Hundreds of millions? bwahahaha, yea right...
Well said, Angela Ahrendts also totally turned Burberry around taking what was a company in decline with no direction and a tarnished brand and making the company profitable once more with a desirable brand. She seems like a perfect match for Apple.
You have to give some explanation for that comment, from where I am sitting she is a perfect fit for the job.
Some people are actually very good at interviews (or what passes as interviewing at this level up). Sometimes better at interviewing that the actual position they are to fill.
Our retail stores are all about customer service, and John shares that commitment like no one else weve met, said Tim Cook, Apples CEO. We are thrilled to have him join our team and bring his incredible retail experience to Apple.
Here's what was said about Browett....Tim and the board are easily "thrilled" it seems.
Here's what was said about Browett....Tim and the board are easily "thrilled" it seems.
uhhh don't worry, she's still doing that too!?
must be a nice side set of income...