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IMO, think of Kia as a Foxconn in this situation. It will be an Apple design inside and out down to every detail.
It will not.
Apple will not design the braking system, safety features, etc.
Bendix, Brembo, ATS and other design braking systems.
Car manufactures including BMW spec the parts but they don't build components.
So understand apple will specify all the details; they will not design the components.

This is where KIA comes in. They understand automotive supply chain logistics, which Apple doesn't.
 
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ha. I hope this is not real.
I am not buying another Korean Car after my first...specially a KIA (kill In Action...LOL)
 
KIA is rated the highest reliability in the U.S. Genesis (Hyundai - the owner of KIA) is rated the most reliable Premium vehicle in the U.S. (as it has for the past 4 years). Mercedes, BMW & Audi are amongst the lowest.

So if people are going to spend lots of $’s on these cars, Apple will sell like hotcakes.

And everyone is all about subscriptions, so that point is dead in the water.
By who? JD Power? LOL. Hi, I would like to buy an award. Something vague like 'initial quality' please.
You really don't have any clue about cars. Find my any other car that gives 100,000 miles (not kilometres) and seven year warranty. "Speakers were options" is truly pathetic.
It's actually 10 years, but the warranty is so limited it really doesn't matter. It's just the powertrain, and there are so many asterisk that if you bat your eyes it feel like you are studying astronomy. You have to get all service at Kia, it doesn't cover the stuff that is going to break first like AC, batteries, infotainment, and cosmetics (p7). They get to decide if you 'drove the car correctly' as defined by Kia (p17). The warranty is void if you drive on a road that was salted (p14).

But you know how you know the 100k miles is hogwash? It's not transferable (p6).

Years ago you'd have been right but their cars are very very good now. I was at the Geneva motorshow in 2018 and they'd paid for the first 'pitch' - it was huge and the quality of their cars is up there.

When did you last check out a Kia? They used to be a budget brand, not anymore, Check out the tech they have on their latest models, you get an awful lot for your money. Sure the German brands still beat them but you are paying at least double to get a similar spec.
1999. A co-worker wanted to show it off. Didn't even have cutouts for the speakers. They may have gotten better, but the flashy limited warranty suggest they haven't solved it yet. As for the price that's just how cars go. If you want to move up from the 'premium' models you are going to pay a lot more. I have a friend who has a Continental GT and wouldn't even test drive an M3 despite very similar performance.
 
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I have a Hyundai SUV and was really looking hard at that GV80. But... since the pandemic delayed production a bit, and since, you know, i can't actually go anywhere and am not even commuting to work anymore, I'm gonna eye the 2022 model. But that's at the top of my list for a new car... Unless this Apple Car materializes somehow in the next two years.
The GV80 looks amazing and the price is very competitive. With a new baby I’m looking more at the Hyundai Palisade vs the Kia Telluride. I like the Palisade interior but the Telluride reminds me of a Land Rover in a good way.
 
Always there are comments like this as rumors brew for a new Apple flagship product. It takes some imagination but it's not hard at all to see Apple doing it.
Actually it takes a lot of imagination to see Apple doing it at all. They had their chance and they blew it when they refused to consider buying Tesla..apparently!
I say this as an Apple fan, sorry to disappoint you all but it will turn out to be a major and I mean MAJOR flop from Apple!
 
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My non-expert thoughts...

To those who think Apple can't build a premium car in partnership with Kia --

They are investing a huge amount of money in Kia. This means that they are getting Kia to upgrade their manufacturing equipment and operations up to what Apple needs. Apple is hiring folks from premium manufacturers that know and understand what is involved in building quality vehicles.

Kia doesn't know how to design cars. Their cars are a hodge podge of design elements borrowed from other cars. That's where Apple comes in.

To those who think Apple can't play in a market with tight margins --

Remember that before the iPhone, margins on phones (including existing smartphones at the time) weren't all that great either.

What Apple is really good at is in figuring out the ecosystem and bringing innovations that allow cost cutting without cheapening. I think they will be successful.

Wall St. doesn't seem to buy it and that IMO is a good thing. Otherwise it would unnecessarily create tremendous pressure.
Sorry to burst your bubble but it won't happen. It will be a major flop!

Apple going into the car business is WAY out of their comfort zone and they have zero experience or clue about anything other than consumer electronics.
Apple missed the boat a long time ago because by the time they get here in 2024/2025 EVs from Tesla and Rivian etc will all be far better than whatever Apple release.
Apple also can only buy spare capacity from Kia or whomever and as such will not be outselling even legacy auto and thus will NOT make ANY profits anytime soon due to the woeful low volumes produced.
 
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Apple Car: $ 9.999, small car, urban, 'ugly', different way of driving/car sharing.

More Citroen Ami than Tesla
 
Will this be 'the' Apple Car or is this like the Motorola Rokr where Apple just tried their hand in a new market with a JV just to turn up a few years later with their own production and blow everyone away?
Maybe, but it would be a fail for apple excuse they are too late and the project has been in trouble from the start with zero vision or direction. I mean they keep firing and then hiring the staff not to mention continuously changing the head of the project.
They bought Bob Mansfield out of retirement only for him to then re-retire!
I mean how disorganised and chaotic are they?
Not a recipe for success is it?
 
It’s crazy really, because Tim Cook first talked about the Apple car back in 2015 on the Stephen Colbert show. And here we are six years later, and production seems like it’s finally imminent.

I can tell you this, all eyes will be on Apple to see what type of momentum they can bring in to the EV world.
I do not call another 3 to 4 years imminent. I call it a disaster, a total one!
 
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Ahaha nope. This makes no sense.

The first Apple car will probably be a halo model, so expensive, but they will target Model S prices.

Then, they will develop a lineup to make it more and more affordable, as battery prices go down, think iPhone/iPod strategy.
Wrong! Apple has stated on many occasions that they refuse to accept less than 40% margins. They will not get that with the Apple car no matter how much you or they say so.
Just aint happening, sorry it aint happening, not going to!
Tesla are making more profits per car than any other maker and even they are not at 40% and they have been at it since 2003, which is going too be 20 years by the time we see any hint of an Apple car.
 
Apple is late to so many markets and always came in priced higher than the competition. By the time they demo their car, no one will be comparing them to Tesla just like no one compares them to Microsoft or Samsung except Microsoft and Samsung.
Consumer electronics are NOT the same as cars.
Tesla will absolutely destroy anything apple finally releases sometime next decade.
Sorry, Apple failed.
 
Would prefer a Partnership with BMW !

* 3.6-liter NA in-line 6 with a Square Design (i.e., the Bore equal to the Stroke)

* 330 hp @ 5K - 6,250 RPM

* 330 lb-ft @ 2,750-4,500 RPM

* 7,500 RPM Redline

* 4-door RWD Luxury Sports Sedan w/ a 110.0" wheelbase & ~190.0" overall length & with a 50/50 front/rear weight destribution & curb weight of ~ 3,500 lbs

* 6-speed Manual

* Hydraulic-assist power steering (for Best-on-planet Steering Feedback)

* 20-gal Gas Tank (good for 500 miles @ 25 MPG on the highway when driving 90+ MPH)

* Premium drivetrain with a Trailer Hitch & with sufficient towing capability to tow an Airstream Flying Cloud 30FB Office (on flat, OR mostly flat, ground that is)

* And naturally ALSO offer AWD & Auto as options (both probably needed for those serious about towing anything of significance)

* And naturally loaded with whatever custom Auto-related goodies Cook & Co can think of

* 18" wheels & tires, because sidewall provides comfort !

* $49,900 USD list (6-speed manual RWD version) !


The engine should be good for 200K miles !


 
First is was the Apple Hyundai car.
Now it's the Apple Kia Car.

The resale value on a Kia car is even WORSE than it being a Hyundai car.

Count me out. I'd rather buy a used Tesla model S.

Thats got tons of class and resale value to boot.
 
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Sadly, I don't think Apple wants to be in the "cars for people who don't hate cars" market? Doesn't seem like anyone does these days? Seems destined to be a money left on the table segment for the foreseeable future.
Apple are renowned for evolving tech in a way that brings something new to the market. They are also known for trying to improve people’s lives. It’s a part of their DNA (as Tim Apple always says).

What if a car manufacturer could bring something 'new' that reduced deaths on our road other than better crumple zones. Maybe a new 'awareness' that put Subaru's "Eyesight" into history. Would that not be better than some stereotypical manual gearbox 'fun machine'?

Apple would not be joining this market if it didn’t think it’d make a significant contribution.
 
Wrong! Apple has stated on many occasions that they refuse to accept less than 40% margins. They will not get that with the Apple car no matter how much you or they say so.
Where do they say this? You can bash Apple as much as you want, but you’re sounding like a Samsung Ad, and we know how boring they are.

Maybe, but it would be a fail for apple excuse they are too late and the project has been in trouble from the start with zero vision or direction. I mean they keep firing and then hiring the staff not to mention continuously changing the head of the project.
They bought Bob Mansfield out of retirement only for him to then re-retire!
I mean how disorganised and chaotic are they?
Not a recipe for success is it?
So you have personal involvement in their vision and direction? Are you just sore because they didn’t invite you with your amazing foresight?

How disorganised and chaotic? Well, being a trillion dollar company and amazing supply chains, I’d say not very.
 
I have a Hyundai SUV and was really looking hard at that GV80. But... since the pandemic delayed production a bit, and since, you know, i can't actually go anywhere and am not even commuting to work anymore, I'm gonna eye the 2022 model. But that's at the top of my list for a new car... Unless this Apple Car materializes somehow in the next two years.
I was thinking about getting a GV70, but there are rumors that GV70e (EV) would be announced later this year. I'm guessing it's going to arrive very late this year or early next year in the US.

I mean, more than one person has seen my Hyundai at a distance and thought it was a Lexus, and even when I see a Lexus sometimes I think its a Hyundai. Hyundai really did an excellent job of cribbing Lexus' chassis designs.
So if we're gonna get an Apple Car from a company already copying another luxury brand, bring it on!
I don't think Lexus is what they are trying to emulate. If their recruiting practices is any indication -- Hyundai/Kia's key designers, L. Donckervolke and S. Lee, came from Bentley -- they are looking up, way up.
 
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First is was the Apple Hyundai car.
Now it's the Apple Kia Car.
or it could be worse: Apple Foxconn car, or Apple Geely car. Which would you prefer?

The resale value on a Kia car is even WORSE than it being a Hyundai car.
Please stop. Kia can barely keep their SUVs in dealership lots thesedays. There are dealers still charging $5+K markup.

Count me out. I'd rather buy a used Tesla model S.
If all you can afford is a used Kia from 90's, you are not a target consumer for Apple's new EV.
 
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My non-expert thoughts...

To those who think Apple can't build a premium car in partnership with Kia --

They are investing a huge amount of money in Kia. This means that they are getting Kia to upgrade their manufacturing equipment and operations up to what Apple needs. Apple is hiring folks from premium manufacturers that know and understand what is involved in building quality vehicles.

Kia doesn't know how to design cars. Their cars are a hodge podge of design elements borrowed from other cars. That's where Apple comes in.

To those who think Apple can't play in a market with tight margins --

Remember that before the iPhone, margins on phones (including existing smartphones at the time) weren't all that great either.

What Apple is really good at is in figuring out the ecosystem and bringing innovations that allow cost cutting without cheapening. I think they will be successful.

Wall St. doesn't seem to buy it and that IMO is a good thing. Otherwise it would unnecessarily create tremendous pressure.
Believe it or not, KIA snatched a long time ago VW/Audi's top designer, Peter Schrayer. Him among other engineers have been pushing the brand to quality levels (as you probably already read from many previous posts on this thread) that most american and german cars now aim to achieve. About a couple years ago, Schrayer became design manager and one of the company's presidents, and was succeeded as head designer by Luc Donckerwolke, responsible for designing Lamborghini's Murcielago and Gallardo, among some Bentleys and Audis. They are basically a company with asian brain and german/euro heart. They also have hybrid and electric options for many of their cars and SUVs around the world, so I suspect KIA knows a thing or two more about automotive design, tech and related mass production than Apple.
 
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Of al the car companies they could choose, why KIA? They should have went for Toyota for build quality but then again, they want something cheap so they can charge a lot. Also, so much for supporting an American car company...
 
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Nothing against Kia but this gives me flashbacks of the Apple Motorola Rokr. To be fair, it eventually got us the iPhone but I'm skeptical.
 
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