this move by Apple is actually pretty smart. Not because the perception is that they care for their customer, but dropping the battery replacement price will increase the quantity of batteries sold exponentially. I’m sure they have gone back to their battery suppliers and squeezed them for the best price possible based on projected forcasts. They will actually make money on this even though they dropped price to 29$. They also believe these same customers will buy the new iPhone next September. Yes that’s right, can you imagine that? Maybe not as many as they previously forecasted due to lawsuit but they will get the double dip from a lot of customers. They may even build their new iPhone promotional strategy to include a better trade in price for those who replaced the battery. Alot of options for them. Of course they will need this revenue to offset the billions they may have to fork over to settle the lawsuit.
Even with one of the biggest lawsuits in history pending, I’m sure Apple will be fine.
Apple will lose money with each battery replaced once you add the cost, labor, and overhead. Probably to a tune of $10 per battery. Making a profit off the shenanigans will only fortify the image that apple is a greedy company. Double dipping sounds great for a shareholder, but to main street, Apple is slowly becoming Microsoft.