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Apple is preparing to refresh every Mac it sells over the next two years, according to Bloomberg's Mark Gurman.

apple-silicon-mac-lineup-2024-feature-purple.jpg

The plans come amid a Mac resurgence, with sales projected to climb for a third consecutive year, partly thanks to a growing following among users who lean on the machines for demanding, agent-based AI workloads.

The wave of new Macs will begin this fall with a refreshed entry-level 14-inch MacBook Pro and the first new iMacs in two years. Here's everything coming, according to the report:

  • Refreshed 14-inch MacBook Pro (entry-level) (Fall 2026): Among the first Macs with the new M6 chip; codename J804.
  • Mac mini (timing dependent on memory supply): New model in testing with M5 Pro and M6 chips.
  • Mac Studio (timing dependent on memory supply): New model in testing with M5 Max and M5 Ultra chips.
  • Refreshed iMac (Fall 2026): First new iMacs in two years; codenames J833 and J834.
  • High-end 14-inch and 16-inch MacBook (End of 2026 to Early 2027): All-new design with an OLED touch screen; M5 Pro and M5 Max chip options; codenames K114 and K116.
  • Refreshed MacBook Air (Early 2027): 13-inch and 15-inch models similar to the current machines; codenames J913 and J915.
  • 14-inch MacBook Pro (entry-level) (2027): 14-inch model resembling the high-end K114 and K116 design but with a standard M7 chip; codename K104.
  • Refreshed MacBook Neo (timing unclear): New budget laptop using an A19 Pro chip and more memory; part of a periodic refresh cycle with new colors.
  • Follow-up high-end MacBook (End of 2027 to Early 2028): Successor to K114 and K116, moving to M7 Pro and M7 Max chips.
  • OLED MacBook Air (2028 earliest): A future version of the MacBook Air with an OLED panel, implicitly with a redesign.
  • OLED iMac (timing unclear): New iMac model with an OLED screen, matching the technology coming to MacBook and MacBook Air.

Development of the refreshed iMacs and the entry-level MacBook Pro is reportedly complete, though the machines aren't expected to ship until the fall. The high-end MacBook with the OLED touchscreen remains the most notable model on the roadmap, and Apple is said to be testing it internally with macOS 27.1, which is scheduled for release at the end of October.

The Mac mini and Mac Studio have become popular among users running AI applications thanks to their processing power, but demand has been outstripping supply and new orders for some current models reportedly won't ship for at least three months. Apple CEO Tim Cook said in April that it could take "several months" for those machines to reach a supply-demand balance. As a result, the timing of successors to those machines is currently unclear.

Article Link: Apple to Overhaul Mac Lineup With 11 New Models
When I read "The plans come amid a Mac resurgence...", I misread it as "Mac massacre". Oh man, I think I need to close my eyes for a bit!
 
“Starting at JUST $4999, we think you’re gonna love it.” - Tim, or John, probably
Pffft, the M7 MBP ProMaxUltraSupercalifragilisticexpialadocious is going to be $8,000, more if you want more than 16 GB of RAM.

And I'll get it too. Luckily for me, I have a whole 'nother year to figure out how I'm going to fund it. I'm thinking of donating plasma. Your plasma. Are you free Saturday?
M4, M5, M6 and M7 Chips in various different configurations?

Hmmm...let me try and figure out which machine is best for my purposes

View attachment 2647243


Ahh yes, the answer is 42
If it's not 42, then it is one of these:

  • "It's anchored off the CVT." (I'll give a ❤️ to anybody who guesses it. Hint: It's not car related and you're probably going to be a boomer IT person from the '70s or '80s if you know it)
  • "You can have it cheap, fast, or correct. Pick two."
Apple doesn't have the command over TSMC that they once had so I suspect the split between M-series generations will just get more confusing as multiple factors between supply, design, and demand effect each products upgrade cycle.
I'm not so sure that Apple ever "really" had "command over TSMC".
<--- still glad I got a new MBP14M5Pro just before The Increase ©®™

no rAgrets
Yeah, but what about "reGerts"?
So...
-M6 base Mac Book Pro with current design (Fall 26)
-M5 Pro & Max Mac Book Pro with new design (Fall 26 or Winter 27)
-M7 base Mac Book Pro with new design (Some time in 27)
-M7 Pro & Max Mac Book Pro with new design (late 27)

Or just buy the current M5 Max and wait 2 months for it to deliver.
I think we have enough long-term experience with pricing and trade-in values that we probably could do a comparison chart of all this.

I'm currently planning to wait for the M7 Pro/Max/Ultra/Whatever, but I don't hate the idea of getting an M5 Max or even that base M6, and then just planning for a 4-6 year replacement, just the same as I'm looking at for my current M1 MBP.
Can confirm, on my personal air I legit do not care it’s 60hz.

And even on the pro side I wonder. So many of us keep our work MBPs docked and in clamshell most of the time, often to 60hz screens, that for a large chunk of the audience of the MBPs it makes little difference. I personally dont care about it on my work MBP either because of that. I’m already used to working at 60hz on 2 big displays. When I’m traveling and using the laptop as a laptop its promotion screen doesnt really do much for me because 1) I personally dont notice the difference much and 2) I’m expecting 60hz anyway, and that’s what I see most of the time, so for the little bit I get higher than that… 🤷‍♂️
If you use only (or mostly only) external monitors, then there you have it. That's your superpower as a consumer of this stuff.
I got an email yesterday from MSI about their limited edition 40th anniversary 18” gaming laptop. The price is an incredibly affordable $6,999.99 .


That website doesn't seem to display properly on my Windows 11 Alienware laptop.
Profit mate. Pure Profit.
Anybody can accuse anybody else of anything. Without proof, it's just hot air.

For those of us that can put the HW together, this is indeed a solution.
Sadly, not all of our family members are as capable and therefore an all-in-one iMac is a better fit for them.
Every time people gathered at my parents' house, there would be endless complaints about internet dropping. Dad had his WIFI router sitting on the floor behind his office desk, at one end of the house. I moved it to the top of his desk and behind his monitor. Even with that potential blockage, drops were eliminated, and performance was improved.

I told him about it, and reminded him about the old tube radios and TVs we had when I was a kid. You know, that WIFI router of yours is just a radio...like that old tube radio and those tube televisions we used to have, right?

He said something about Mom's spousal approval regarding mess, and I just looked at him. He nodded that I was right, and I knew he would handle it with Mom. Never heard a complaint about internet dropping or being slow after that.

God, I miss them both.
I wish Apple would simplify the entire range, and have _less_ choice of models, not more. I find all this choice of small differences overwhelming.
Everybody chant with me:

"LESS FREEDOM! WE HATE FREEDOM! LESS CHOICE! WE HATE CHOICE! PLEASE TAKE AWAY OUR PAIN OF HAVING TO MAKE DECISIONS, DECISIONS HURT AND WE HATE DECISIONS!"

By the way, I've decided that you are only going to have chicken next week. Hey, I'm doing what you want; making your meal decisions for you.

All chicken, only chicken, and for every meal! Yes, you can have a chicken egg for breakfast. For one breakfast. But only one egg, because having a second one would require you to make a decision. And you have to eat it raw, because cooking it would require at least one more decision...scrambled, poached, hard boiled, or "other". 🐔🍳
Sigh, you must have not been the family tech support. 🥲
People don't understand this. I try really hard to NOT be tech support for my family or friends unless they have a drive to self-teach once I get their knowledge-motor cranked up.
I am the person that gets contact for family support when things get complicated. But plugging in cables is something that can easily be taught.
Teachers are important. You're doing the Lord's work.
There is zero upside in keeping my family as tech dumb as possible so that I have to do all the work. And really not what 'support' teams should generally do. Part of support is helping users learn to do a better job for themselves that is within the means of their abilities.

Plugging two devices together with a cable is not that hard. Especially, when they are explicitly designed to be plugged into each other.
I was going to make a joke response to your post, but man oh man, I just don't have the heart to do it. You're 100% right, of course!
 
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No, but I think most people are now assuming the likelihood of a larger screen iMac is low. I personally gave up on that idea a long time ago, and am now running an M4 Mac mini with 32" LG UltraFine 6K 6144x3456 screen.


Which doesn't really mean much. Certainly that's not a compelling reason to make the MacBook Air OLED.
I gave up too. However, decided to pick a MBP with Display. Most of the time is it connected to the display and never used as a laptop. However, sometimes I do carry it around. (BTW, I have only one Mac; the iMac I have is Intel based and rarely used and my old MBP was also an intel based so it replaced two Macs with one).
 
I tend to think the code numbers are bull**** German uses to sound more authoritative. Gruber had a piece on how it's part of a grift
 
Seems like a lot of MacBooks, gven the "shortages" -So it seems a tad short-sighted to be dumping RAM and storage into the most expensively disposable computer money can buy.
 
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Happy with my Studio M1 Max, Mac Book Pro M3 Max and my iPad M4 Pro 11inch. Anything intensive needs doing I've got the time to wait. So upgrading for now is not needed, for a few more years. 👍🏻💯

For it to be worth it, got to see a much larger increase in processing power over the M1 Max.
 
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I don’t think there is any such Mac resurgence occurring after the price hikes. I’d bet the sales are crawling
 
Not really newsworthy that time goes by and things get updated. Everything looks the same as before with incremental updates. How is this different from any other time for Apple since the beginning? Once in a while you get something different and new and it either takes off (Apple II, iMac, iPhone, iPad, Watch, etc.) or it doesn't (newton, pippin, cube, trashcan, vision, etc.) and some were huge but came and went (iPod). How many versions of Apple II and original Mac were there that looked the same? 42?

Apple silicon changed things though. I gave my sister and brother M1 computers when they first came out; they are non-tech people that used crap windows before and they still use the M1's and they work just as fast as my M4 products for general use. Maybe the new CEO will try to think different but the stock market doesn't like that. And now despite what they tell you the company isn't controlled by individual stockholders anymore but by the huge funds who own most of the stock who are controlled by the same people that are also on the boards of all the biggest companies so it's not really going to ever change.
 
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sigh. The number of folks falling for Gurman's hocus pocus here is really sad. The substantive reason this is 11 products is because Gurman is talking about TWO YEARS. So any product that gets released every 12-14 months can easily be counted twice.

so take the 11 and divide by two. Get 5 products. Go to Main Mac marketing page.

https://www.apple.com/mac/

There are just 6 Macs. So on average one product is being skipped per year and the rest are getting the general Apple yearly speed bump.
It's funny how most of us silly humans just tend to launch words into the air or internet without actually looking at the math. I do it too. I'm trying to change that part about me. Sometimes I show improvement. And those are the times that I do some basic math. Thank you for bringing it back to the basics for us.
...This isn't even close to the Amelio era complexity.
It sure isn't. Thanks again.
Updated products now will have a major buzz kill with the recent price hikes. Not that exciting anymore.
Speak for yourself, kemo sabe!
Sometimes I’m happy that I’m perfectly satisfied with all of my Apple devices so I don’t have to think about which to get.
The most successful amongst us are those who can be content with what they have. It's a financial superpower, I do believe!
Am I the only one that dislikes the fact that Apple is slowly becoming a Dell or similar like corporation with 8698368394 models of computers and accessories?
That would be a brilliant observation...if it were true. Which it is not.

There are, at any moment in time, a half-dozen models of Apple computers, and as noted by Deconstruct60's prior posts, Apple will average five (that's "5" or "Cinco") at any one time over the next 2 years or so.

Is 5 too much for you? If so, I'll give you some great advice. Just like if you were drunk or seeing triple, always pick the "middle one". There you have it. Decision made.
Pick the middle one. That would be the base M6 later this year. There, I've just relieved you of the painful decision that had you all stressed out. Now go make some money because right now you don't have enough cash to buy that shiny bit of kit before it comes out...or even to pay the taxes on that purchase.

You're welcome.
I know, profit profit profit, and market share. I just hope quality won't go down.
If market share goes up, that's usually a sign that SOMETHING is being done right. Profit is not a bad word. And neither is "greed". Greed is actually good!

Acknowledgment to Gordon Gecko.
2 years is a long time. It makes sense that most Macs would be updated.
Of course it would make sense.

LG will update its washers and dryers in that time. Haier will update its ovens and microwaves, and will keep slapping the GE logo on them, and Whirlpool will keep updating its refrigerators and dishwashers. Tesla will make new models, as will Toyota, Honda, and Hyundai.

Just about the only thing that won't be better for the update is refrigerators. Nobody, absolutely nobody, makes a good refrigerator, and haven't for at least a decade...and maybe almost two decades.
Seems like a lot of MacBooks, gven the "shortages" -So it seems a tad short-sighted to be dumping RAM and storage into the most expensively disposable computer money can buy.
It's not short-sighted when you look at memory as a commodity. Which really is the only correct way to look at memory. It's a commodity. Like oil. Leather. Water, even.

Oil is used to make things, transport things, and to heat things. Water is used to water crops. Crops which were planted with the use of oil and will be harvested, transported, and packaged with the use of oil. Oil and water are intertwined commodities. It could be said that memory is ALSO intertwined with oil and water. Both of those are used in great quantities to make chips. And chips are used in great quantity to manage oil and water.

And finally, chips, like oil and water, are expensive to produce, refine, and purify, and all of those things are ... well, they are disposable. I have a room in my house with a big bowl of water. I poop in that bowl, and then I FLUSH the water out of that bowl, because well, that water is now used and is quite "disposable".

Commodities.
Not really newsworthy that time goes by and things get updated. Everything looks the same as before with incremental updates. How is this different from any other time for Apple since the beginning? Once in a while you get something different and new and it either takes off (Apple II, iMac, iPhone, iPad, Watch, etc.) or it doesn't (newton, pippin, cube, trashcan, vision, etc.) and some were huge but came and went (iPod). How many versions of Apple II and original Mac were there that looked the same? 42?
This may be the one time that 42 actually IS the answer, lol! But your observation is well made.
Apple silicon changed things though. I gave my sister and brother M1 computers when they first came out; they are non-tech people that used crap windows before and they still use the M1's and they work just as fast as my M4 products for general use. Maybe the new CEO will try to think different but the stock market doesn't like that.
I don't even need to upgrade to my planned M7 in a couple of years. I sure don't "need" the additional performance offered by the M7 chip. As with my last 4-5 iPhones and iPads, my upgrade will be done because of OTHER advancements, and not so much because of raw processing power.
And now despite what they tell you the company isn't controlled by individual stockholders anymore but by the huge funds who own most of the stock who are controlled by the same people that are also on the boards of all the biggest companies so it's not really going to ever change.
A lot of what you say is very watered-down. Here's why I say that:

8,100 funds currently hold AAPL stock. And that represents only 35% of the shares in the float.

Can you impact the price of something with just 35% of it? Eeeeehhhhh, sure; I guess so, but how much?

I think what's more important to note is that there were only 7,000 funds holding AAPL stock a year ago. And now that number is 14% higher than a year ago. It's that delta that we should pay attention to, because in one way, you could say that more shares are "locked up" in funds, which by nature trade slower (much slower) and hold stocks longer than many individual investors.
 
So I just did the pricing on a 16" M5 Max with 64 GB RAM and a 4TB drive. I prefer 8TB, but the added $2,000 price tag is a bit beyond my willingness to budget such an amount for a soon-to-be not-current chip.

That came to just over $6,000. So definitely, when the M7 Max comes along, it won't be hard to go over an $8K price, especially if I decided to go with 128 GB RAM and an 8TB SSD capacity. And my old M1 MBP, even though it's mint, probably won't fetch much more than $500-$600 on trade-in.

So I'm not, ABSOLUTELY NOT in a hurry for late 2027/early 2028 to bring me my M7 Max. Not in a hurry at all. But at least I've got up to 18 months to plan for it, so the good news is that I probably won't have to sell plasma or a kidney to fund my new MBP.

The biggest benefit to having a forward-looking plan is that when the time comes, I'll spend the money and I won't look back. And then it'll be at least 2033 to '35 before I decide to upgrade again. Space 'em out as far as possible and budget the money; that's the way forward from here.
 
Will run my Mac mini M4 Pro as long as I can. Replace MacBook Neo with an OLED MBA whenever that finally comes.
 
I have a Mac Studio on order to use local LLM. Original ship date was October, but it has jumped up to mid-September.

I'm unsure if I should cancel/wait for the M5.

If have an actual pressing business need for it then having it is pretty than having nothing. The M5 is pretty likely going to be even more expensive. Two factors.

i. Gurmans caveat on the Studio/Mini launch date being dependent upon memory availability. Fundamentally that menas there is a shortage and shortages don't lead to lower prices.

similarly if you are buying for local LLM and there are other "AI FOMO" train folks itching to get one also then shortage factor isn't going anywhere anytime soon. Apple will slow the number of buyers by raising the prices.


ii. The new "Ultra" MBP is probably going to sell reasonable well. At least for the first 3 months. That creates competition for M5 Pro/Max parts. If using maximum Pro/Max chiplets to make those models then also not many chiplets left over to make Ultras.

Apple's priority likely is MBP Ultra (new product, want to measure actual demand ) , MBP 14" M6 ( higher volume selling product ) , Mini (depending if no shortage of M6's ) , Studio.

A 3-4 month gap between the MBP updates initial demand bubble and Mini/Studio wouldn't be surprising. If don't actually need anything until 1-2Q 2027 then cancel. ( folks dropping out of the loop is likely a contributor to the shipping times moving up. Bigger factor is likely Apple underpromising and overdelivering on purpose. the latter will probably not be true for brand new models in an initial demand bubble. Apple doesn't have hyper accurate demand numbers for newer products. )

If the MBP Ultra stumbles badly or mainly just cannibalizes the plain M5 Pro/Max models then the mini/Studio could move up a couple of months. Apple will adjust when they see the initial weeks of order numbers.
 
If have an actual pressing business need for it then having it is pretty than having nothing. The M5 is pretty likely going to be even more expensive. Two factors.

i. Gurmans caveat on the Studio/Mini launch date being dependent upon memory availability. Fundamentally that menas there is a shortage and shortages don't lead to lower prices.

similarly if you are buying for local LLM and there are other "AI FOMO" train folks itching to get one also then shortage factor isn't going anywhere anytime soon. Apple will slow the number of buyers by raising the prices.


ii. The new "Ultra" MBP is probably going to sell reasonable well. At least for the first 3 months. That creates competition for M5 Pro/Max parts. If using maximum Pro/Max chiplets to make those models then also not many chiplets left over to make Ultras.

Apple's priority likely is MBP Ultra (new product, want to measure actual demand ) , MBP 14" M6 ( higher volume selling product ) , Mini (depending if no shortage of M6's ) , Studio.

A 3-4 month gap between the MBP updates initial demand bubble and Mini/Studio wouldn't be surprising. If don't actually need anything until 1-2Q 2027 then cancel. ( folks dropping out of the loop is likely a contributor to the shipping times moving up. Bigger factor is likely Apple underpromising and overdelivering on purpose. the latter will probably not be true for brand new models in an initial demand bubble. Apple doesn't have hyper accurate demand numbers for newer products. )

If the MBP Ultra stumbles badly or mainly just cannibalizes the plain M5 Pro/Max models then the mini/Studio could move up a couple of months. Apple will adjust when they see the initial weeks of order numbers.

Not expecting lower prices, but I'm also not expecting Apple to start waves of price increases when it hasn't been in their culture in the past. Thought I wouldn't be surprised that -- should the M5 Max Mac Studio be released tomorrow -- that it would be released at a higher price than what the M4 current sells for today.

And definitely not a critical need; this is a gift to myself/hobbyist/invest in myself play. (The later is about getting smarter about something that I think will integrate into my career in the long run).

Supply chain is a good point as well. I have it in the back of my mind that, if a M5 Max version is released before shipment I'd probably cancel/order the M5, and if it happens during the return window, I'd seriously consider it. But probably not whinge much if it happens immediately following.

(Oh, who am I kidding. I totally would).
 
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