I was going to quote someone, but then realized I had been misreading what was wrote.
My thoughts on the tracking -
The bigger issue is this: The companies who collect your data to make money took it too far. What we use to have via TV/Radio/Print for advertising were no personal data was collected, to system were advertising is now heavily based on an over abundant data collection mindset. I have no personal issue with Google/Facebook/etc collecting minimum info to process ads. What I don't understand is this: Why are they collecting the information and then selling it? Why can't they just build a system, where minimum information is collected, they offer a platform for business to then buy categories to market to. Just as years ago, if you wanted to reach a target audience, you bought ad space in the median that sold to that target audience.
Example: I am a middle aged white guy. Company Underpants buys ad space from FB/Google that targets categories I am in. I would then get ads about Company Underpants. Company Underpants doesn't need any of my personal information - EVER!!! FB/Google/etc keep what data I gave them private, which makes me a very happy end-user, and makes them a much better company.