Looking forward to a new set-top-box, but PLEASE do not get into televisions Apple. There's no point.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple TV Business Generated $1 Billion in 2013, Cook Says 'Difficult to Call It a Hobby'
- Thread starter MacRumors
- Start date
- Sort by reaction score
There are definitely some good ideas there, but I can't shake off the idea that the ATV is so popular because it's cheap and readily available - those features you list aren't cheap additions, they'd likely raise the price significantly.
It's no accident the current ATV is that cheap because it's essentially a dumb terminal with few hardware features rather than a headless "smart" device (despite it does run iOS).
It's a hobby because much like a "beta" tag - it means that they don't have to update the hardware/software massively like people expect on computers and phones these days.
2014/2015 - From what I've heard in the industry is when Apple is going to open up the platform to (at least) channels like Roku has. I don't think anyone knows whether this will be a simple approval process and/or if it will be a pay to play deal with Apple. I am sure, regardless, if you are selling anything via your channel, Apple would want a cut (subscription fees).
I've heard mixed about apps coming to Apple TV - but it really shouldn't surprise anyone when/if it does.
2014/2015 - From what I've heard in the industry is when Apple is going to open up the platform to (at least) channels like Roku has. I don't think anyone knows whether this will be a simple approval process and/or if it will be a pay to play deal with Apple. I am sure, regardless, if you are selling anything via your channel, Apple would want a cut (subscription fees).
I've heard mixed about apps coming to Apple TV - but it really shouldn't surprise anyone when/if it does.
Don't forget......
AppleTV is not throttled!
"In a little known, but public fact, anyone who is on Comcast and using Apple TV to stream Netflix wasnt having quality problems. The reason for this is that Netflix is using Level 3 and Limelight to stream their content specifically to the Apple TV device........."
http://blog.streamingmedia.com/2014/02/heres-comcast-netflix-deal-structured-numbers.html
AppleTV is not throttled!
"In a little known, but public fact, anyone who is on Comcast and using Apple TV to stream Netflix wasnt having quality problems. The reason for this is that Netflix is using Level 3 and Limelight to stream their content specifically to the Apple TV device........."
http://blog.streamingmedia.com/2014/02/heres-comcast-netflix-deal-structured-numbers.html
Sounds like BS. As I understand, the problem is with passing data from Level 3 to Comcast. It's not like AppleTV boxes are connected directly to Level 3 network.
Now how about we stop calling the Mac mini a hobby and release updates with the Haswell processors.
2nd generation Apple TV's are going for close to $200 on Ebay right now. Sell it now and don't look back. Buy a refurb 3rd generation from Apple, then hold onto your profits until something new comes out.
App and 3rd party controller support would blow Apple TV adoption wide open.
Movies, check! Music, check! Apps and Games...
Movies, check! Music, check! Apps and Games...
re-read.. 5 million units vs 10 million units.
----------
Enough already!!! Just release it!! I'm tired of getting c*ck-teased with these headlines, only to find it being another speculation or quote from an analyst!
I know...first world problems.
I'm no doctor but I recommend you find a girl....stat
No one cares you can't use it for Plex or some third party system. Apple TV is for Apple-ecosystem - iTunes and iCloud. They don't want you to restore it with a Plex system.
Let's make it more clear.
5 million units sold in 2012. 2013 doubles that to 10 million units sold, which equals to a billion dollar revenue for Apple.
10m times 100$ equals 1 billion dollars. Simple math.
Yes. If he was alive, he would say "with $1 Billion sales, it is difficult to call it a hobby anymore". Oh, that's what Cook said
It's not a bad news. It's just irrelevant in terms of Apple profits (and hence AAPL price)
Do you honestly think anyone on Wall Street is going to be impressed with that $1 billion business? C'mon. That would move Apple's overall needle about .01%. As soon as they announced that lackluster figure, Apple share price immediately went limp. I doubt even a $10 billion business would move Apple's share price up appreciably. We not talking about an unlimited growth potential company like Google. Every venture that Apple will ever do in the future has already been priced into the stock. I'm not going to buy an AppleTV until it has approved PLEX support although I might consider it if it plays off-the-shelf iOS games. So far, everything Apple does is only succeeding in driving the share price down further. And things never go well for Apple stock when Tim Cook starts with his "Apple will soon yada yada..." speech.
Nobody on Wall Street cares about this incarnation of AppleTV. It's profit margins are probably close to zero. The real news here is that there is no news about new AppleTV which has been factored into the current APPL price.
Actually, it is. Don't confuse UNITS with DOLLARS.
5 Million UNITS at $100 a UNIT = $500,000,000. Which is half of $1,000,000,000.
Gary
AppleTV sales below expectations
Of course it's bad news. The analysts were expecting at least twice that amount from AppleTV. For $99, Wall Street expects at least one AppleTV in every house in the U.S. Apple didn't even get close. You're really not paying close attention to street expectations of Apple. Besides, AppleTV is not innovative enough.
Of course it's bad news. The analysts were expecting at least twice that amount from AppleTV. For $99, Wall Street expects at least one AppleTV in every house in the U.S. Apple didn't even get close. You're really not paying close attention to street expectations of Apple. Besides, AppleTV is not innovative enough.
most video providers use CDN's
netflix has been playing games for years with cutting their CDN contracts and signing cut rate contracts with level 3 and cogent and then crying network neutrality