Apple has never been about making the most. They focus on making the best. And that applies to their services and the amount of content on it.
Apple TV+ has a relatively limited content library. Why? Because Apple either produces or opts to buy rights to content that in its view, amplifies important topics.
They could quite easily snap up a whole lot of content if they so chose to do so. But they pick content through a different lens than other streaming platforms.
“I hope that this film and Apple’s powerful support will help kick down some doors standing in the way of inclusion and representation and pave a path for more stories that center characters from the Deaf and Disabled community. The world has waited too long for these stories to be told. Now is the time. No more excuses.” - Sian Heder, director of CODA
And it’s fair to say, that with such a limited content library, Apple has been able to amplify and market a smaller range of must see content than would be possible on other streaming services.
And this particular movie? It shines a spotlight on a disabled community that is often overlooked. So I think we should welcome that rather than debating over fanboism.