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Actually, I wouldn't. A couple of good shows doesn't make entire platform. It makes for a 1 month subscription.

There are far more than "a couple of good shows". Apple's strategy is to focus on landing more hits than misses rather than packing the library with content. And they've done it: hits are the rule rather than the exception. For All Mankind, The Morning Show, Ted Lasso are all hits for me. I was surprised that I loved Schmigadoon and Long Way Up kept me hooked for months. The nature docs are top tier. Smaller shows like Mr. Corman and Physical fill in the service nicely along with a couple of Tom Hanks films (you can never go wrong with Hanks!).

I just started watching Severance and while weirded out during the pilot, I gave it a chance and its gorgeous and clever cinematography and well produced storyline is going to make this another under the radar hit when people discover it. This is just a start. Shows and movies are rolling out faster than most people can consume, unless all you do is watch tv.

I cancelled Netflix. I got Disney+ for the Pixar films and Star Wars shows. Disney and tv+ are enough to fill my TV needs. Apple's bet is paying off.
 
There are far more than "a couple of good shows". Apple's strategy is to focus on landing more hits than misses rather than packing the library with content. And they've done it: hits are the rule rather than the exception. For All Mankind, The Morning Show, Ted Lasso are all hits for me. I was surprised that I loved Schmigadoon and Long Way Up kept me hooked for months. The nature docs are top tier. Smaller shows like Mr. Corman and Physical fill in the service nicely along with a couple of Tom Hanks films (you can never go wrong with Hanks!).

I just started watching Severance and while weirded out during the pilot, I gave it a chance and its gorgeous and clever cinematography and well produced storyline is going to make this another under the radar hit when people discover it. This is just a start. Shows and movies are rolling out faster than most people can consume, unless all you do is watch tv.

I cancelled Netflix. I got Disney+ for the Pixar films and Star Wars shows. Disney and tv+ are enough to fill my TV needs. Apple's bet is paying off.
I found Schmigadoon somewhat amusing but in the end I couldn't make it thru the whole series. I didn't like For All Mankind, and didn't make it past the second episode. I find See very cheesy. I made it through the first season but stopped watching with season 2 episode 1. Finch was OK, but not great IMO.

I have all three - Disney+, Apple TV+, and Netflix, but the first one on my list to cancel is Apple TV+ unless they start getting stuff more interesting to me.

Dune was literally half of a movie. After it's complete there may be more traction ala Return of the King.
That's what I was thinking.
 
They had zero to do with the production but it won’t stop fanbois jumping on this as evidence Apple is the best.

I mean the ****ing film already premiered at Sundance before Apple even knew about it.
While Apple had nothing to do with the production, they did purchase the film. I'm not an Apple fanboy, but you got to give them credits for believing in the film and distributing it on their platform.
 
While Apple had nothing to do with the production, they did purchase the film. I'm not an Apple fanboy, but you got to give them credits for believing in the film and distributing it on their platform.
Well, it was a fan favourite at Sundance, and it was low budget, without a mainstream financier. $25 million is a lot of money for Sundance, but it's pocket change for Apple. It was a bargain from Apple's standpoint, but I don't see those bargains happening that often. The stars aligned for this one for Apple, as this was an inexpensive indie movie with broad appeal but also potentially an Oscar chance. Don't expect something like this to come along every year.

I suspect there would have been a bit of a bidding war for this movie. I could see Netflix losing the bid with a $20 million offer or something, but we'll never know.
 
Apple really has made some strategic moves over the years, but Apple TV+ might actually be the best pivot this decade. I have yet to feel need to subscribe and feel like I would always choose Netflix over it. But the more it matures, I might take it for a spin.
I can’t guarantee that you’ll enjoy the content that I’ve enjoyed, obviously, but let me recommend the following on ATV+…
Greyhound
The Banker
Coda
For All Mankind
Little America
Little Voice
Tehran
Foundation
Acapulco
Dr. Brain
Schmigadoon
Earth at night in color
Long way up
The Mosquito coast
Home before dark
Swan song
Finch
9/11: inside the president’s war room
Hala
The Elephant Queen
 
With Coda, Apple had an outstanding Academy Award hit on Apple TV. Which gives many here a case of the shakes going out of their way slagging Apple and Coda because Apple was not the studio that produced it. Or believing Tim Cook would (for some strange reason) be on stage and *accept* awards in some bizarre grandiose manner pretending Apple was the story writer or producer.

It's weird how some people's happiness is so strongly linked to Apple being an (un)successful company. That's very unhealthy.
 
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Amazing, amazing film. I loved it and I loved seeing a streaming service besides Netflix accomplish this first.

I have to ask.. how is something an “Apple Original Film” if it was created entirely without Apple’s input? Semantics I guess, but still.
Well, it's on Apple, and it's an original film, so there is that... :)
 
I can’t guarantee that you’ll enjoy the content that I’ve enjoyed, obviously, but let me recommend the following on ATV+…
Greyhound
The Banker
Coda
For All Mankind
Little America
Little Voice
Tehran
Foundation
Acapulco
Dr. Brain
Schmigadoon
Earth at night in color
Long way up
The Mosquito coast
Home before dark
Swan song
Finch
9/11: inside the president’s war room
Hala
The Elephant Queen
Agree with all that, apart from Foundation, which was a trainwreck/dumpster fire, atrociously, pointlessly bad, but with nice sets and costumes. The distant rumbling sound that you can hear all the way though is the sound of Asimov rotating in his grave.

Also 'Tiny World'.
 
Both Amazon and Netflix have yet to win any best picture at the Oscars, Apple TV+ did it in 2 years or so.
That is a neat fun fact! A similar one is despite how Gordon Ramsay has 36 something Michelin stars between all of his restaurants, only one of them is 3-star.

That said, I'm still enjoying Amazon Prime (although later this year when it expires, I'm going to cancel. Nm the rates going from $120 to $140 per year, but I want to try just going down no more than 1 or 2 SS per year). I'm still new to Netflix and will want to get in on that (after AP, that'll free up time for this!)
 
There are far more than "a couple of good shows". Apple's strategy is to focus on landing more hits than misses rather than packing the library with content. And they've done it: hits are the rule rather than the exception. For All Mankind, The Morning Show, Ted Lasso are all hits for me. I was surprised that I loved Schmigadoon and Long Way Up kept me hooked for months. The nature docs are top tier. Smaller shows like Mr. Corman and Physical fill in the service nicely along with a couple of Tom Hanks films (you can never go wrong with Hanks!).

I just started watching Severance and while weirded out during the pilot, I gave it a chance and its gorgeous and clever cinematography and well produced storyline is going to make this another under the radar hit when people discover it. This is just a start. Shows and movies are rolling out faster than most people can consume, unless all you do is watch tv.

I cancelled Netflix. I got Disney+ for the Pixar films and Star Wars shows. Disney and tv+ are enough to fill my TV needs. Apple's bet is paying off.

An excellent and well-reasoned analysis. I need to think about a similar Netflix-Disney swap.
 
I thought nobody cared about the Oscars anymore. Turns out they do.
I honestly don't. I only cared enough to go through this article and thread. It cuts both ways, it's nice to see an Oscar winning film. OTOH, I saw this film b/c it was interesting and it was highly rated. I wouldn't be able to tell what the last Oscar film I watched before CODA is (if any)


Amazing, amazing film. I loved it and I loved seeing a streaming service besides Netflix accomplish this first.

I have to ask.. how is something an “Apple Original Film” if it was created entirely without Apple’s input? Semantics I guess, but still.
They hosted it [shrug] Much like the "Designed by Apple in California" cards that come with their products
 
Apple tried to buy back the distribution rights from the other countries, but since they found out Apple was the one buying up the rights, they increased their asking price. Thus Apple didn't buy the rights in a few countries like Italy, Mexico and Japan. It's mostly worldwide but not true worldwide.
 
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With Coda, Apple had an outstanding Academy Award hit on Apple TV. Which gives many here a case of the shakes going out of their way slagging Apple and Coda because Apple was not the studio that produced it. Or believing Tim Cook would (for some strange reason) be on stage and *accept* awards in some bizarre grandiose manner pretending Apple was the story writer or producer.

It's weird how some people's happiness is so strongly linked to Apple being an (un)successful company. That's very unhealthy.
If you’ve noticed, particularly on Apple centric tech blogs, negativity and “slagging” dominates the forum comments.
 
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A lot of people on MacRumors have been complaining that tv+ doesn't have anything going for it, invariably are the ones who got a free year and didn't bother watching – or worse didn't even subscribe and are just the typical Apple bashers here. In two years Apple has built a service based on quality and in those two years has won Emmy's and now an Academy Award for Best Picture that Netflix has been chasing for over a decade. I'll take quality over quantity any day.

What I said in a thread "Why is Apple TV+ not popular?" rings ever more true the longer Apple rolls out their tv+ strategy:

There is definitely a LOT of solid content on Apple TV+

Defending Jacob, Mythic Quest (except that last season LOL), Ted Lasso, The Morning Show, The Mosquito Coast, and Truth Be Told could all be on the traditional OTA networks and do well.

This is not counting any movies or documentaries.
 
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I think it will be very interesting to see if AMPAS voting members will take suggestions from older members and support a potential requirement that a feature-length movie for Oscar consideration must be shown in a real movie theater for at least two weeks, but not just in New York and Los Angeles but in Chicago and Atlanta (now a burgeoning moviemaking hub), too. Mind you, both Netflix and Apple have the financial means to "rent out" a real movie theater screen in a major metropolitan area for two weeks anyway.
 
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I think it will be very interesting to see if AMPAS voting members will take suggestions from older members and support a potential requirement that a feature-length movie for Oscar consideration must be shown in a real movie theater for at least two weeks, but not just in New York and Los Angeles but in Chicago and Atlanta (now a burgeoning moviemaking hub), too. Mind you, both Netflix and Apple have the financial means to "rent out" a real movie theater screen in a major metropolitan area for two weeks anyway.
I understand where they are coming from with this, but personally I think this requirement isn't solving anything. Consumers tastes, preferences, and practices are changing, and they need to get with the program.

BTW, for some movies I prefer watching them at home, not just because it's potentially cheaper and more convenient, but also because the quality is BETTER at home.

When I have an OLED at home with pure blacks and infinite contrast, why go to a theatre to watch a lower quality image with grey black levels, and idiots talking on the phone in front of you?

Yes, I am one of those who is going to the theatres less and less for indie movies and reserving those visits for blockbusters. Why? Cuz I don't have an IMAX screen at home. I tend to go to the theatre when it's a blockbuster that is filmed in an aspect ratio with a recent camera that is IMAX format compatible at high resolution. But even then I don't do it that often because it's a 30 minute drive to the dual-4K laser IMAX theatre, with $20 tickets and $20 parking.
 
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