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Will Smith slapping Chris Rock on stage shows the low level of standards this academy has reached. This is no longer a prestigious award.

There have been plenty of unusual occurrences and performances at the Oscars in the past. There was a streaker at the 1974 show. I wouldn't gauge the "prestige" of the award on the Will Smith/Chris Rock incident or on any of the other unusual things that have occurred over time.
 
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A lot of people on MacRumors have been complaining that tv+ doesn't have anything going for it, invariably are the ones who got a free year and didn't bother watching – or worse didn't even subscribe and are just the typical Apple bashers here. In two years Apple has built a service based on quality and in those two years has won Emmy's and now an Academy Award for Best Picture that Netflix has been chasing for over a decade. I'll take quality over quantity any day.

What I said in a thread "Why is Apple TV+ not popular?" rings ever more true the longer Apple rolls out their tv+ strategy:

Apple is playing a long game here. Some of the shows are already going into season 3 and I'm starting to hear from non-Apple-geek friends who've been getting hooked on shows like The Morning Show, Ted Lasso and The Shrink Next Door. We're still in the early stages. As some of these shows get into their third seasons and people discover them for their bingeability, they'll also find a rich library of Apple Originals.

Instead of acquiring established properties, Apple is building their own. The Star Trek and Star Wars universes had to start somewhere too. Sure, they were established over decades. So how do you explain Stranger Things? Game of Thrones? WestWorld? You can create major properties over just a few years and I think Apple has a few already building towards that potential.

In Apple TV+'s first half year, all I heard was complaining that there was "no content". Now, there's more content than most of us could realistically watch in a year and it's just compounding. By year five, Apple TV+ will have hit a critical mass of established properties and people who subscribe for just one show but get hooked on other shows. Five years to building a major streaming/studio? That's not a long time. Netflix started in 1997 (streaming in 2007). Disney is almost 100 years old with content from that far back on Disney+. That's a heck of a head start but Apple seems up to the challenge because it's not only the back library that counts, it's the new hits. A streaming service is only as good as their current hits.
 
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A lot of people who said tv+ doesn't have anything going for it, in two years Apple has built a service based on quality and in two years has won an Academy Award for Best Picture that Netflix has been chasing for over a decade. I'll take quality over quantity any day.
Actually, I wouldn't. A couple of good shows doesn't make entire platform. It makes for a 1 month subscription.
 
Other film owners might now seek Apple out to sell their films to, if they think it could be a path to a wide release (more royalties) and awards.
 
Do you not know how the Academy votes? They almost never vote for the blockbuster. Hell...Avatar and the Dark Knight are clear evidence of this...

?

Forrest Gump. Lord of the Rings: Return of the King. The Godfather. The Sound of Music. Gone With the Wind. Ben Hur. TITANIC.

Just a few blockbusters to win best picture…

Dune was nominated, and likely even had a good shot. It may have been the better fit for the Best Adapted Screenplay it also got a nod for though given the difficulty of its source.
 
What will get people curious enough to make sense of apples garbage app will be sports streaming. Bonus if they also ever start buying content worth watching.
Sure because Pachinko, Tehran, The Afterparty, Suspicion, Defending Jacob, The Morning Show, Invasion, Foundation, For All Mankind, Trying, Ted Lasso, etc are not worth watching. Sure.
 
It’s US only distribution. In Europe it’s not on Apple TV+, you have to rent it or find it elsewhere.
That is not correct. Apple TV+ had worldwide rights and it is available on Apple TV+ in many countries outside the US, but it appears those rights didn't apply to several specific countries as they had already sold the rights in those countries before making the big sale to Apple. I guess Apple got everywhere else that hadn't yet been sold.


Dune was nominated, and likely even had a good shot.
Dune was not expected to win. It was not a frontrunner.

But then again, Coda wasn't expected to win either.
 
This film was an enjoyable and well deserving win, as was the best acting category. Ready to watch it a second time.
 
They had zero to do with the production but it won’t stop fanbois jumping on this as evidence Apple is the best.

I mean the ******* film already premiered at Sundance before Apple even knew about it.

er, that’s what happens at Sundance. Most movies are shown there to GET distribution rights. You’re complaining about exactly what Sundance is meant to be all about - Indie movies attracting distribution rights.

Apple paid $25m for those rights (which apparently where not global rights either because CODA had been made with some rights already purchased), then reportedly spent another $10m in their Oscar campaign.

What happened here was bog standard 100% Hollywood. It’s noteworthy simply due to Apple having an otherwise limited Catalog and exclusive Streaming rights to an Oscar winning film.
 
Dune was not expected to win. It was not a frontrunner.

But then again, Coda wasn't expected to win either.

But that’s the thing - Best Picture voting, specifically, is weird. It isn’t a popular vote, it’s weighted oddly and members rank each nominee 1st thru least favorite. If no movie crests 50% of the 1st choice, they move to 2nd choice of best pic, and if that fails to reach a greater than 50% consensus, their 3rd favorites… and so on… so CODA *potentially* was nobodies favorite film of the year.
 
Titanic and Return of the King say Hi.
And Gladiator. And Chicago. And Forrest Gump.

To be fair, though, there are no films since Return of the King (almost 20 years ago) that fall into that category. But whether that is just coincidence or a reflection of voting agendas I can't say.
 
er, that’s what happens at Sundance. Most movies are shown there to GET distribution rights. You’re complaining about exactly what Sundance is meant to be all about - Indie movies attracting distribution rights.

Apple paid $25m for those rights (which apparently where not global rights either because CODA had been made with some rights already purchased), then reportedly spent another $10m in their Oscar campaign.

What happened here was bog standard 100% Hollywood. It’s noteworthy simply due to Apple having an otherwise limited Catalog and exclusive Streaming rights to an Oscar winning film.
No. I’m not.

I’m complaining about morons making this an Apple Oscar win rather than the talent that made and completed the project.
 
?

Forrest Gump. Lord of the Rings: Return of the King. The Godfather. The Sound of Music. Gone With the Wind. Ben Hur. TITANIC.

Just a few blockbusters to win best picture…

Dune was nominated, and likely even had a good shot. It may have been the better fit for the Best Adapted Screenplay it also got a nod for though given the difficulty of its source.
To be fair, it's been almost 20 years since a blockbuster won the big prize (Return of the King, 2004 ceremony).
 
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I watch the Oscars every year, I make an attempt to see as many nominated films as I can, not just the Best Picture but others in other categories. I love the Oscars, have for a long time. It's where movies overlap with sports, in a way.

The pandemic really threw me for a loop in this regard. I really saw nothing in 2020. I could have, but I love the theater-going experience for new movies more than I love watching new releases in my living room. But I have been able to overcome that somewhat this year: I saw quite a few from my couch. But I'm also getting to the theater more as well, which is one of those areas where it feels a little like a return to normalcy.

What I found interesting about this year is that I found none of the films that really jumped out at me with a "WOW!" It's not always the winners, or even ones considered front-runners, but usually I go into the telecast with a strong sense of "This is the best movie I saw this year!", which I think adds an element to watching them.

But this year I saw nine of the ten Best Picture nominations, and I enjoyed most all of them, I found them moving and well crafted, etc...but none of them jumped out at me and yelled "This is the best picture of 2020!" CODA was a lovely film. So was The Power of the Dog. So was Dune...etc. So any of them could have won and I wouldn't have felt like it was a snub. I might have voted for The French Dispatch over any of them, I'm one of those Wes Anderson nuts.

(The French Dispatch is a great example of a film that just falls flat streaming. There isn't much actual French spoken, really, but where it is the translation subtitles are in fairly small text. They show up fine on the big screen, but are tough to read at home. I liked it a lot more in the theater than I did when I streamed it. Many make the argument that big blockbuster movies should be seen on the big screen. I disagree. They are loud and unsubtle and can be just fine at home. It's the quiet films I want to watch in a darkened theater without distraction.)

(The movie I really wanted to love was Don't Look Up. Really wanted to LOVE it. I liked it.)

Anyway, congratulations to CODA, and to Troy Kotsur and Sian Heder!
 
The ceremony was a snoozefest saved by Will Smith's now infamous slap and Jessica Chastain's amazing speech. Good for CODA! This is much-needed representation in the industry.
 
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They had zero to do with the production but it won’t stop fanbois jumping on this as evidence Apple is the best.

I mean the ****ing film already premiered at Sundance before Apple even knew about it.
You should realize that all the movie distributers look for movies to buy at Sundance (Hulu's 12m for Summer of Soul won this year them best documentary), it's a giant part of the festival. A movie is premiered, buzz is generated and studios buy.
 
Filling up a streaming services with "whatever" is necessary, especially when you stream in hundreds of countries and your viewers have different age, taste, preferences, ethnicity, religion, gender, and background in general. Offering something for every taste is crucial if Apple TV+ wants to expand and become popular. For example, there are people who enjoy documentary films about history more than anything else, or people who enjoy horror or Sci-Fi movies and ignore any drama. Imagine if the apps on the App Store are only those specifically picked by Apple as worthy to be on the App Store. At the end, offering an extensive catalogue, including local productions like Netflix is what makes people want to subscribe and maintain their subscription, not just a few good movies that you can watch in a single weekend and then unsubscribe.

I should clarify, I think there is a difference between “whatever” - which I’m using in context of junk nobody wants to watch, only so a service can say “We have over 1000 titles available!” and variety, which you are saying (and I agree with) is having different types of shows for different tastes. Absolutely Apple needs to continue offering different types of shows. I think they have struck a decent balance so far. The focus on prestige tv means their catalog is expanding slower, but I feel like the shows so far are mostly pretty good.
 
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The win is doubly impressive because Netflix spent gobs of money promoting Power of the Dog.
I just watched Power of the Dog the other day. Thought it was a very good movie. I haven't seen all the movies that were nominated but liked this movie. Especially the end, since you had to figure out exactly what happened yourself and go back and look at the clues. Highly recommend.
 
Pff. Apple just bought the streaming rights, they didn't produce anything. It's like buying an Oscar. Give credit to the actual producers, director, cast and the rest... not Apple.
it is normal practice for smaller scale film productions to tour the festival circuit, hoping to be noticed by distributors. Distributors still take a financial gamble.
 
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