I like how 480,000 units in a quarter is described as a "moderate success."
I remember when that was how many Macs Apple was selling per quarter...and they didn't really have any other products at the time! Things sure have changed.
The average Mac costs about 15-20 times more, so I don't see how there is an analogy. Compare it to the number of iPod shuffles that Apple sold 1 year after its introduction, like 5 years ago. And you see how this is not a success.