Ok, let's compare.
Once there was:
iPhone
Today:
iPhone SE Silver 32GB, 128GB
iPhone SE Space grey 32GB, 128GB
iPhone SE Gold 32GB, 128GB
iPhone SE Rose gold 32GB, 128GB
iPhone 6s Silver 32GB, 128GB
iPhone 6s Space grey 32GB, 128GB
iPhone 6s Gold 32GB, 128GB
iPhone 6s Rose gold 32GB, 128GB
iPhone 6s Plus Silver 32GB, 128GB
iPhone 6s Plus Space grey 32GB, 128GB
iPhone 6s Plus Gold 32GB, 128GB
iPhone 6s Plus Rose Gold 32GB, 128GB
iPhone 7 Silver 32GB, 128GB, 256GB
iPhone 7 Black 32GB, 128GB, 256GB
iPhone 7 Gold 32GB, 128GB, 256GB
iPhone 7 Rose gold 32GB, 128GB, 256GB
iPhone 7 Jet Black, 32GB, 128GB, 256GB
iPhone 7 Plus Silver 32GB, 128GB, 256GB
iPhone 7 Plus Black 32GB, 128GB, 256GB
iPhone 7 Plus Gold 32GB, 128GB, 256GB
iPhone 7 Plus Rose Gold 32GB, 128GB, 256GB
iPhone 7 Plus Jet Black 32GB, 128,GB, 256GB
iPhone 7 Product RED 128GB, 256GB
iPhone 7 Plus Product RED 128GB, 256GB
Where there was once just an iPhone, there are now 58 choices you can make today when you want one.
Oh, Apple...
Is it bad? To have many choices?