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No idea about the UltraBook, so I'll just throw in two questions. Weight? Battery life? How much of those did HP squeeze in? Actually, make that three. Is the display retina?
2.45 pounds, the battery autonomy is "up to 9 hours". It's got a larger footprint, too - the 13.3 inch display is "only" full HD (1920x1080) instead of retina.

Forgetting the OS situation because we obviously can't get OSX on the HP ultrabook or otherwise, HP came up with a more powerful machine and Apple still offers a lighter/smaller solution; depends what you favour (again, not factoring in the OS).
 
Underwhelming all the way around. Still stuck with two compromise devices just like we were yesterday.

My daughter is going to college this fall and wanted a Mac for graduation. I'm sure her eyes will get all shiny over the Rose Gold MacBook. I was dreaming of an updated screen for the MBA...(knew it wasn't going to happen though).
MacBooks are pretty popular on college campuses. Given the expansion of Rose Gold to the iPad line I wasn't surprised at all to see it on the MacBook.
 
Macbooks in general are amazing workhorse and elegant machines. My Macbook Air 2013 is serving me almost as a main work machine (though I do have desktop). Having Retina MB and longer battery life is even much better
 
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TO be honest...i might even jump to that as well if they will neglect mac pro users. Nothing wrong with power pc but i need updated techs.
Just go for it... Apple has been negelecting high end users even before the trash can shaped mac pro was annouced... Don't you realize the entire emphasis of Apple has shifted to mobile business? Long time ago, in an interview Tim Cook addressed the long update cycle of mac pro saying high end users just don't upgrade their hardwares yearly so they don't need to make quadro 5000 avaible for mac this year and quadro 6000 next year. What a retarded theory... yes, people don't update their video card just within a year, but what about those who purchased the mac pro 2 years and 3 years ago?
 
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Ok, I’ve been waiting to purchase my MacBook for a while now and was excited to see the refresh this morning but now I’m torn. Yes it’s faster and has better battery life but after seeing the refurbished models drop a good bit in price I’m debating on what to do now. The $1,299 price tag for the base model is ridiculous and what’s worse is that the highest end model costs $1,749 for the 1.3gHz M7 processor with 3.1gHz turbo boost and 512GB of flash storage and now last year’s highest end mode is going for $1,319. A mere $20 difference between the new base model. You guys have any advice? Should I splurge for the newest model or settle for last year’s? This computer will mainly be used as my portable go to computer. I have a maxed out 2013 15″ Retina MacBook Pro with 16GB of ram and 1TB SSD as my work horse and it’s still a beast but I need something portable for on the go and I love the MacBook. I’ve debated on the Air but decided against it and to go for the Retina MacBook.
 
Still no support for 4K screens at 60hz either, is this a limitation of USB-C?
It's a limit of the standard chipset that's built into the Skylake chip. You can add better capabilities with a separate chipset but that would require a change to the logic board design.
 
Wait, is this thing charged thru the USB-C port?! If so, isn't this a step backward in terms of the safety design feature of the magnetic version? Also a single point of failure with more wear and tear on the one port, kinda dumb.
 
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Ok, I’ve been waiting to purchase my MacBook for a while now and was excited to see the refresh this morning but now I’m torn. Yes it’s faster and has better battery life but after seeing the refurbished models drop a good bit in price I’m debating on what to do now. The $1,299 price tag for the base model is ridiculous and what’s worse is that the highest end model costs $1,749 for the 1.3gHz M7 processor with 3.1gHz turbo boost and 512GB of flash storage and now last year’s highest end mode is going for $1,319. A mere $20 difference between the new base model. You guys have any advice? Should I splurge for the newest model or settle for last year’s? This computer will mainly be used as my portable go to computer. I have a maxed out 2013 15″ Retina MacBook Pro with 16GB of ram and 1TB SSD as my work horse and it’s still a beast but I need something portable for on the go and I love the MacBook. I’ve debated on the Air but decided against it and to go for the Retina MacBook.

You're way better off buying the max'ed out MacBook Air from 2015 (13"), except with 128GB of storage. I choose that low amount of storage since you can update it yourself to 1TB.
 
My worst fear is coming true. Apple is eliminating ports because their vision for the future is no personal hard drives and everything in the cloud. Straw in wallet and approved by NSA.
 
It's always funny to read the threads whenever a new Apple product is announced. You have the full gamut of reactions: massive disappointment to gleeful jubilation. The outrage because of missing features to the irrational defense of the missing features. The it does/doesn't fit my needs so therefore it must/must not fit your needs.

Always enjoyable!
 
Ok, I’ve been waiting to purchase my MacBook for a while now and was excited to see the refresh this morning but now I’m torn. Yes it’s faster and has better battery life but after seeing the refurbished models drop a good bit in price I’m debating on what to do now. The $1,299 price tag for the base model is ridiculous and what’s worse is that the highest end model costs $1,749 for the 1.3gHz M7 processor with 3.1gHz turbo boost and 512GB of flash storage and now last year’s highest end mode is going for $1,319. A mere $20 difference between the new base model. You guys have any advice? Should I splurge for the newest model or settle for last year’s? This computer will mainly be used as my portable go to computer. I have a maxed out 2013 15″ Retina MacBook Pro with 16GB of ram and 1TB SSD as my work horse and it’s still a beast but I need something portable for on the go and I love the MacBook. I’ve debated on the Air but decided against it and to go for the Retina MacBook.
If it's a second Mac, I'd go with the refurbished 2015 and pocket the difference. Apple says the new MacBooks are about 20% faster overall than the outgoing models. So the high end 2015 should be roughly on par with the new base model, but with a bigger SSD.

Remember, the MacBook may be another 2 years away from a major update (though it might get Thunderbolt 3 next year). So last year's model doesn't feel that "old."
 
The 15 inch version will carry 2-3 ports.. I don't see them doing it with the 13 inch... I'm patiently waiting for the 15 inch model with at least two ports. As I'm currently using all of mine in my macbook pro...
 
Is this thing is charged thru the USB-C port?! If so, isn't this a step backward in terms of the safety design feature of the magnetic version?

Welcome to last year.

But seriously, no. It helps to think things through a little. As it turns out, the MacBook needs to weigh a certain amount for MagSafe's primary purpose to apply. Once you get down to 2 lbs or less, it is not as effective at preventing a yank. So you can see why it was an easy decision to move on from MagSafe.
 
I just don't get why anybody would choose this over the MacBook Air. For a better screen resolution (on a smaller screen with slower graphics power) you get a machine that is slower, has less battery life, is much more limited in connectivity, and costs more. Oh, but it's thin and that's all that matters...so why not get an iPad Pro instead?

I went from a quad Core i7 2.0GHz MacBook Pro to the entry level MacBook. When it came down to it, I didn't need all the power. I mostly browse the web, do a little bit of editing in Photoshop and updates to some websites. I love the size of it, I love its weight - as in it weighs nothing at all. I bought the multiport adapter so I have USB and HDMI out. I hardly ever plug anything in but if I do, the one port is plenty.

The machine is plenty fast enough for me and I'm happy with it. Each to their own.
 
My worst fear is coming true. Apple is eliminating ports because their vision for the future is no personal hard drives and everything in the cloud. Straw in wallet and approved by NSA.
To be quite honest, while there is some truth to the "cloud" comment, you can roll the cloud in with every other wireless ability. I have personal RAID NAS at home as my "personal hard drives"...and there is nothing stopping my wireless devices in the house from taking full advantage of it.
 
Ooooh... Not just a marketing failure, but a TOTAL marketing failure!

Because people who want a lightweight travel laptop for email and web browsing when they're on the road will now not be able to do their Final Cut Pro feature film editing/rendering, or finite element analysis of the aircraft they're designing, or searching for the next prime number without TB3 available to drive their external RAID array of SSD drives.

What will they do, what will they do?

It doesn't have to be powerful to drive TB3, in fact, its CPU should be enough to drive the RAID arrays. The real issue is, say an amatueur photographer such as myself has been using TB external raid for years with my MBA. I appreciate the ability to backup the photos in my SD/CF cards when I'm traveling light and access my entire photo librabry in my raid array at home. What I have been waiting for, and I assume many others, is the retina display without sacrificing the weight. Doing film editing, rendering and analysis is a bit absurd but photo editing is surely possible.
 
Kind of interesting that Apple did not decide to use the m7 CPU at all. Just m3 or m5.

Considering the Air didn't drop significantly in price until almost 2 years after it launched, I'm not surprised with the pricing of today's update.

I think the most important thing out of today's updates is that the Air got a bump to Skylake as well, and a bump in minimum RAM to 8GB. This could suggest that Apple still has longer term plans for that product line than what others have been speculating.
 
No MagSafe no MacBook.
Now that's a complaint I can understand. Getting rid of MagSafe is really bizarre. I can't say how many times that little innovation has saved my MBP from being ripped off the desk. I really hope they aren't stupid enough to remove it from the rMBP...
Though, to be fair, I bet this is, once again, a case where the user they have in mind will basically never use it plugged in, and definitely won't want to take a power adapter with them. They'll charge it at home, over night, and can easily get through the day without recharging.
 
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