Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Vision Pro Launches in UK, Canada, France, Germany, and Australia
- Thread starter MacRumors
- Start date
- Sort by reaction score
Just got back from the demo at The Trafford Centre store. Without swearing, quite extraordinary!
Whilst the store staffer who did the demo was super excited, the AVP itself did what so many Apple products do - sell itself. Once my glasses were scanned and lightseal fit sorted, the headset was brought, fitted and we were off.
Probably due to autism, I've always preferred wearing 'heavy' things. Clothes, bedclothes, stainless steel Apple Watch with Milanese Loop. The weight of the headset never bothered or concerned me once throughout the demo. It is heavy, noticeably more so than a Quest and about on par with one of the HoloLens 2 headsets we have at work. Considerably more comfortable than the latter though.
The initial calibration which also doubles as a UI tutorial was utterly intuitive for me. The look at an interface element to highlight and tap fingers to 'click' works amazingly well, leaving the work HoloLens gestures in the dust. Dragging, resizing and arranging app windows in the 3D space becomes second nature within seconds.
The visual interface, in particular the ability to dial opacity up and down, works beautifully. With max opacity, the store just disappeared behind my virtual space. Looking at my demo staffer and he started to bleed through, ghostly at first and then with greater solidity the longer I looked at and conversed with him.
The photos demo was the first serious jaw dropping moment, particularly zooming in to check out the texture of clothing. All photos viewed on the headset, whether regular, panoramic or spatial, are going to be unforgiving of blur and any other less than optimal captures, in as much as a well authored 4K BluRay can reveal a less than optimal celluloid source or transfer.
Video was where they really had me though. As a film buff, I had high hopes for watching films on the headset. Watching a clip from Foundation in its 2.4:! (or similar) aspect ratio in the virtual cinema was jaw dropping. The resolution, sense of HDR and scale could seriously persuade me to consider an AVP over a TV upgrade, especially with Spatial Audio marrying up perfectly with the visuals.
Quite diversion into Safari and zooming & scrolling through web pages. As expected, text was perfectly legible. Didn't spend long here though nor was there any opportunity for text input and other productivity style activities.
Lastly was the interactive video demo reel. Full 3D video filling the entire virtual canvas. For anyone who has ridden Avatar: Flight Of Passage at Animal Kingdom/Walt Disney World - that! Beautifully shot and edited demo clips of wildlife, landscapes and the sort of video that used to be the mainstay of IMAX 3D before future films became their main use. When watching a 3D film at an IMAX cinema, I have to sit on the back row to leave enough 'fixed' space around the 3D content so as not to trigger motion sickness. I once sat too close to the screen (Doctor Strange) in 3D IMAX and had to bolt to the gents within seconds due to my vision being filled and motion sickness sicking in. AVP though with a similar viewpoint and experience? Not even a hint of motion sickness. However Apple have solved this (framerate?), it works.
Last word again on Spatial Audio; during the immersive video sequence, there is a clip where the camera pans left to right across a singer (Alecia Keyes?) next to a piano. Her voice stays locked to her in the spatial environment, despite panning and me purposefully turning my head. The Apple TV 4K+AirPods Max head tracking experience is absolutely in play here.
Can I see myself getting one? Yes. If this was £2K rather than £3.5, I would have walked out with one today. Otherwise I'm giving serious consideration to it for TV & film watching along with my own photo library etc. The first time I tried noise cancelling headphones, I nearly cried as I could finally turn the world off audio wise, rather than using sheer volume to drown out environmental sound. My Bose, APP and APM headphones are now part and parcel of my working and home life day. This wasn't quite that revelatory, but wasn't too far off. I can absolutely see myself using a pair to retreat into my own personal bubble to watch Star Trek or a classic Hitchcock film, leaving my family to enjoy their things without either of us encroaching on what the other is doing.
To cite the late Roger Ebert, two thumbs up.
Whilst the store staffer who did the demo was super excited, the AVP itself did what so many Apple products do - sell itself. Once my glasses were scanned and lightseal fit sorted, the headset was brought, fitted and we were off.
Probably due to autism, I've always preferred wearing 'heavy' things. Clothes, bedclothes, stainless steel Apple Watch with Milanese Loop. The weight of the headset never bothered or concerned me once throughout the demo. It is heavy, noticeably more so than a Quest and about on par with one of the HoloLens 2 headsets we have at work. Considerably more comfortable than the latter though.
The initial calibration which also doubles as a UI tutorial was utterly intuitive for me. The look at an interface element to highlight and tap fingers to 'click' works amazingly well, leaving the work HoloLens gestures in the dust. Dragging, resizing and arranging app windows in the 3D space becomes second nature within seconds.
The visual interface, in particular the ability to dial opacity up and down, works beautifully. With max opacity, the store just disappeared behind my virtual space. Looking at my demo staffer and he started to bleed through, ghostly at first and then with greater solidity the longer I looked at and conversed with him.
The photos demo was the first serious jaw dropping moment, particularly zooming in to check out the texture of clothing. All photos viewed on the headset, whether regular, panoramic or spatial, are going to be unforgiving of blur and any other less than optimal captures, in as much as a well authored 4K BluRay can reveal a less than optimal celluloid source or transfer.
Video was where they really had me though. As a film buff, I had high hopes for watching films on the headset. Watching a clip from Foundation in its 2.4:! (or similar) aspect ratio in the virtual cinema was jaw dropping. The resolution, sense of HDR and scale could seriously persuade me to consider an AVP over a TV upgrade, especially with Spatial Audio marrying up perfectly with the visuals.
Quite diversion into Safari and zooming & scrolling through web pages. As expected, text was perfectly legible. Didn't spend long here though nor was there any opportunity for text input and other productivity style activities.
Lastly was the interactive video demo reel. Full 3D video filling the entire virtual canvas. For anyone who has ridden Avatar: Flight Of Passage at Animal Kingdom/Walt Disney World - that! Beautifully shot and edited demo clips of wildlife, landscapes and the sort of video that used to be the mainstay of IMAX 3D before future films became their main use. When watching a 3D film at an IMAX cinema, I have to sit on the back row to leave enough 'fixed' space around the 3D content so as not to trigger motion sickness. I once sat too close to the screen (Doctor Strange) in 3D IMAX and had to bolt to the gents within seconds due to my vision being filled and motion sickness sicking in. AVP though with a similar viewpoint and experience? Not even a hint of motion sickness. However Apple have solved this (framerate?), it works.
Last word again on Spatial Audio; during the immersive video sequence, there is a clip where the camera pans left to right across a singer (Alecia Keyes?) next to a piano. Her voice stays locked to her in the spatial environment, despite panning and me purposefully turning my head. The Apple TV 4K+AirPods Max head tracking experience is absolutely in play here.
Can I see myself getting one? Yes. If this was £2K rather than £3.5, I would have walked out with one today. Otherwise I'm giving serious consideration to it for TV & film watching along with my own photo library etc. The first time I tried noise cancelling headphones, I nearly cried as I could finally turn the world off audio wise, rather than using sheer volume to drown out environmental sound. My Bose, APP and APM headphones are now part and parcel of my working and home life day. This wasn't quite that revelatory, but wasn't too far off. I can absolutely see myself using a pair to retreat into my own personal bubble to watch Star Trek or a classic Hitchcock film, leaving my family to enjoy their things without either of us encroaching on what the other is doing.
To cite the late Roger Ebert, two thumbs up.
I can't afford => nobody should buy it
I don't like it => nobody should dare to like it
I don't see a reason for it => nobody should find it useful except people with more money than taste
I don't like the looks => nobody should like the look of it
I don't want apple to build something that potentially not for me
Apple will miserably fail because I want others not to be able to buy it in the future
Apple has no clue what they are doing since I know everything better than a team of hundreds of professionals working on it
The irony is that the AVP is probably the best and most advanced head mounted device money can buy - hands down.
Fun fact is that it is a kind of luxury problem to have one or not and it is even more so a look into the future that nobody needs to take if not wanted. But people re banning like crazy on the forum to make the point everybody owning one is a blunt idiot and has no clue how to spend his/her money wisely.
Reminds me of my colleagues 13 years ago when I bought my Porsche - still in pristine condition and delivery joy every time I am using it.
I ordert the AVP the second it was possible
1 TB and AppleCare - plus medical prescription for the glasses roughly € 5.5 k and I think it's the bargain of the year if not century. Just an amazing tool and with the demos available a safe bet that it will be successful - especially the sports test cases will make a huge difference.
Many are underestimating the long breath Apple has with these things. They started probably a decade ago with the idea and published ARKit in 2018 - which is the foundation of the AVP headset. This device is not only stunning in image fidelity but also in the HMI - which is 2nd to none. Took me about 20 seconds to maneuver with the AVP and it has been a pleasure using it for the past 2 days - what a pity that I had to wait that long - more than a year after the announcement.
In case you really want to find shortcomings on the AVP there are many - but not the ones mentioned above and not the weight or size - but nobody talks about the glitches and inconsistencies which clearly shows that the people in denial don't have a clue at all.
The Shortcomings are o.k.ish for me and I will keep mine a 100 % because what it does is just magic for me. I don't care about others in real life or in forums - I care about myself and my needs and my joy of using ultra advanced tools like the AVP.
Fun fact - my Apple shares just earned multiple AVPs in the pat weeks and I got a nice bonus from my company and I will use it while traveling around the globe being able to eliminate all nerv racking people around me - even in BC there are people I really don't need to see and want to hear.
After all the AVP is not an isolation device - it is a virtual holo deck like on Star Treck - and you can have it today.
Just start the Keynote presentation mode and get on stage at the Steve Jobs theater. I always wanted to stand there and see how it looks from Tim's perspective - now I can.
For me a look in the not too far distance future where we all will own such a device. Smaller, lighter, more powerful and for the masses cheaper.
I don't like it => nobody should dare to like it
I don't see a reason for it => nobody should find it useful except people with more money than taste
I don't like the looks => nobody should like the look of it
I don't want apple to build something that potentially not for me
Apple will miserably fail because I want others not to be able to buy it in the future
Apple has no clue what they are doing since I know everything better than a team of hundreds of professionals working on it
This is a short summary of people ranting against the AVP
The irony is that the AVP is probably the best and most advanced head mounted device money can buy - hands down.
Fun fact is that it is a kind of luxury problem to have one or not and it is even more so a look into the future that nobody needs to take if not wanted. But people re banning like crazy on the forum to make the point everybody owning one is a blunt idiot and has no clue how to spend his/her money wisely.
Reminds me of my colleagues 13 years ago when I bought my Porsche - still in pristine condition and delivery joy every time I am using it.
I ordert the AVP the second it was possible
1 TB and AppleCare - plus medical prescription for the glasses roughly € 5.5 k and I think it's the bargain of the year if not century. Just an amazing tool and with the demos available a safe bet that it will be successful - especially the sports test cases will make a huge difference.
Many are underestimating the long breath Apple has with these things. They started probably a decade ago with the idea and published ARKit in 2018 - which is the foundation of the AVP headset. This device is not only stunning in image fidelity but also in the HMI - which is 2nd to none. Took me about 20 seconds to maneuver with the AVP and it has been a pleasure using it for the past 2 days - what a pity that I had to wait that long - more than a year after the announcement.
In case you really want to find shortcomings on the AVP there are many - but not the ones mentioned above and not the weight or size - but nobody talks about the glitches and inconsistencies which clearly shows that the people in denial don't have a clue at all.
The Shortcomings are o.k.ish for me and I will keep mine a 100 % because what it does is just magic for me. I don't care about others in real life or in forums - I care about myself and my needs and my joy of using ultra advanced tools like the AVP.
Fun fact - my Apple shares just earned multiple AVPs in the pat weeks and I got a nice bonus from my company and I will use it while traveling around the globe being able to eliminate all nerv racking people around me - even in BC there are people I really don't need to see and want to hear.
After all the AVP is not an isolation device - it is a virtual holo deck like on Star Treck - and you can have it today.
Just start the Keynote presentation mode and get on stage at the Steve Jobs theater. I always wanted to stand there and see how it looks from Tim's perspective - now I can.
For me a look in the not too far distance future where we all will own such a device. Smaller, lighter, more powerful and for the masses cheaper.
This is the worst AVP we will ever see - from now on it is only going to get better. And I am already today very happy with it.
The VP has some cool-looking features and sure, I'd like to experience those, but nothing really compelling, nothing that seems worth that kind of money. Yes, sticker shock is the central issue here: I fear buyer's remorse may quick in pretty quickly once the initial novelty has worn off. Even if I kept mine, it could be tough to sell it on later when the VP2 inevitably comes out
20:20 doesn't mean perfect vision. It just means that you can see an eye chart at 20 feet that an average person can see at 20 feet. In other words, average eyesight.
well - same is valid for a holiday trip - it’s gone once you return home and you hardly can sell it.
The AVP is a vacation trip into the future
Whether it is worthwhile for you can only be judged by yourself.
I actually love it. Here’s a super short review:
I’ve been comfortably wearing it for about 16 hours a day haha. I haven’t used my TV, iPhone or Mac since (other than screen mirroring).
Creating a comfortable “zone” to relax/work in is fun. Like having twitter off the side for scrolling with your finger, while having a large tv in the background and some work windows around.
3D movies are WOW 🤩
I’m planning on going out and buying a Magic Keyboard and Trackpad, because the floating keyboard takes forever to type anything and is annoying.
I watched every Vision Pro YouTube clip for months, and yet I still found using the Vision Pro incredibly hard to figure out. It took a good 10+ hours to find the grove, but it was fun to learn.
Pass through kinda sucks, but hand-eye coordination is spot on. Reading your Mac or iPhone screen through the built in cameras is really bad, like I could barely read text.
All together though, I freaking love it. It’s really exciting to use and I intend to keep using it as my main device when at home… just really need physical keyboard and mouse if you want to do more than TV and gaming.
To be fair, how many could they realistically sell here today?
For what it is, the current price point is completely out of reach for 99,5% of the population (of Sweden at least).
Given the price of upgrades, accessories, VAT and the current exchange rate,
we would realistically be looking at SEK 60 000 ($5700) at the check out in Sweden.
That’s in the realm of yearly cost of living expenses around here..
Avg. Rent for a Studio Apartment is SEK 57 000/year. ($5400/year)
Avg. Rent for a two bedroom apartment is SEK 97 000/year. ($9200/year)
If you cook at home then SEK 60 000 ($5700) would potentially cover your groceries for about two years.
Very few people have that kind of money just laying around to spend on toys.
Most people don’t even have that much in their buffer/rainy day fund.
Safe to say the consumer demand would likely be in the dozens of units.
When it’s $999 it might be worth a try. 👍
UK 🇬🇧 user of AVP...All I can say is I love the device and until you have used one in your own capacity..you don't know what your missing, Grats to all who have gotten a AVP also. 💯
My two cents: I think everything about Vision Pro is great, but price.
I did consider selling my fairly new family car (2 year old) in order to finance Vision Pro.
But as much as the Vision Pro would take me places, it wouldn't be capable of my weekly shopping run.
So, I am holding off until the price goes below a grand USD. The it will take off, and I will also buy Apple stock to run on it.
I did consider selling my fairly new family car (2 year old) in order to finance Vision Pro.
But as much as the Vision Pro would take me places, it wouldn't be capable of my weekly shopping run.
So, I am holding off until the price goes below a grand USD. The it will take off, and I will also buy Apple stock to run on it.
Good luck to Apple. I buy everything pro but returned my VP. Huge AR enthusiast btw
The Vision Pro is not a product for most people in the same way the Pro Display XDR, iPad Pro, Mac Pro, Macbook Pro, and Mac Studio aren’t.
It’s no coincidence such products are deliberately designed to work seamlessly with the each other such as their HDR capabilities the Vision Pro supports while Apple’s non-prosumer products do not (sole exception is the problematically specced Studio Display).
A non-prosumer headset (“Vision Air”?) makes sense to cover what you’re saying.
In Silicon Valley and New York the rent prices you’re mentioning in Sweden are very similar; it is very much affordable by the prosumer audiences the Vision Pro targets like those devices.
Such people make hundreds of thousands per year to enable them to live in the places with such high rent prices compared to other parts of the world.
Such people can comfortably afford the Vision Pro and some of such people will absolutely use it alongside the aforementioned other prosumer devices as more than a “toy”—even merely as a convenient 2nd screen to get things done being compatible of outputting such devices work in a meaningfully productive way.
nothing beats a real trip. The AVP or any other VR headset will not replace travel. For me, it's more complementary.
Fully agreed - there are places I’ll probably never go myself and looking at my last years Desaster in western Canada for double the price of my new AVP I have a clear winner of the better investment.
Normally we travel at least 3 .. 4 journeys a year. But the rest of the year I am longing for new experiences and the AVP will probably ‚beam‘ me to destinations I’d like to explore from a distance because they are too dangerous or too remote for me to reach within my limited time budget.
The AVP is complementary to real world trips and a really nice addition to real traveling while commuting between locations sitting in a boring train or airplane.
In Silicon Valley they are ~3x more than the quoted numbers.
Sure, for those who have the $ and physical health to do so. Pulling up my Iguazú panoramas on the VP I can almost feel the waterfall spray. 90% of the experience of actually being there.
even if it is very realistic, it will never replace a real experience of a real trip abroad but it is true that it can also allow you to get a precise idea before going on vacation for example. and for those who don't have the means or even the health, it can give them ideas too. but if you have the money and the health, you go on vacation. no need for vr.
Ps: but I think that those who can afford an AVP also have the means to go abroad on vacation 😊.
nothing replaces the real thing - nothing - but nobody said it could do that - same goes for HighEnd Audio - spent probably 15x the price of the AVP for my speakers alone and it is still not the same thing
Wrong - I go to concerts and and listen in the meantime to the music i love - both are complementary - I need both and the concerts are sparse and also for real world traveling it is not alway possible to visit the location over and over again - even in case you would have unlimited resources - you still have limited time
And to own the memory aid that keeps the memory fresh. Yo can visit over and over again the same location and think about the memories - at least I love to do that with music from concerts and being there in person - for concerts and sports events it will be even more impactful because you'll never be able to reproduce the actors actions - with a AVP you can watch the same game, concert and probably ever other thinkable live action again.
No replacement - a very good reproduction in HighFidelity though.
Last edited:
Let me correct this for you
https://www.macrumors.com/2023/03/12/cook-ordered-headset-launch-despite-warning/
All of this is quite difficult to judge. Of course the AVP is an awesome product in terms of its high quality OLED displays and a massive amount of sensors. But all of this comes at a price only a few people are willing to pay. And the current price is calculated with the wrong number of expected units.
Additionally, VR glasses failed already, since no one could solve the problems. Besides eye strain, headache, uncanny valley, weight of the VR googles the main problem is that people want to interact and don't want to wear a helmet throughout the day.
Metaverse is dead (isn't it?), Sony playstation VR efforts are gone. Microsoft Hololens still exists as a military gadget but experiences massive problems.
Maybe Steve could have solved some of those problems, but not Tim. Tim is just a sales person, but he has no vision for the future of Apple. He just orders the employees to build more of this cool apple-ish stuff. But it doesn't work this way.
So in the end the AVP is a vision. A vision of wearing a pair of glasses with content. Much like the concept of the Microsoft Hololens or google glass. But we don't have the technology right now and it might take 10 to 20 years or even longer until such technology is available.
When the sales number crash, the AVP might have been the last wrong decision of TC.
All Apple employees working on the AVP said it wasn't ready to be released yet. But Tim insisted, as he desperately needed a new product/success. So it is not "hundreds of" but Tim and Phil what makes exactly 2 in numbers.
https://www.macrumors.com/2023/03/12/cook-ordered-headset-launch-despite-warning/
The next, cheaper version won't feature those OLED screens. So the current AVP might be the best for a long time, if you're considering image quality.
All of this is quite difficult to judge. Of course the AVP is an awesome product in terms of its high quality OLED displays and a massive amount of sensors. But all of this comes at a price only a few people are willing to pay. And the current price is calculated with the wrong number of expected units.
Additionally, VR glasses failed already, since no one could solve the problems. Besides eye strain, headache, uncanny valley, weight of the VR googles the main problem is that people want to interact and don't want to wear a helmet throughout the day.
Metaverse is dead (isn't it?), Sony playstation VR efforts are gone. Microsoft Hololens still exists as a military gadget but experiences massive problems.
Maybe Steve could have solved some of those problems, but not Tim. Tim is just a sales person, but he has no vision for the future of Apple. He just orders the employees to build more of this cool apple-ish stuff. But it doesn't work this way.
So in the end the AVP is a vision. A vision of wearing a pair of glasses with content. Much like the concept of the Microsoft Hololens or google glass. But we don't have the technology right now and it might take 10 to 20 years or even longer until such technology is available.
When the sales number crash, the AVP might have been the last wrong decision of TC.
I agree with you. It's convenient when you're on the plane instead of waiting. but the AVP absolutely does not prevent you from really going on vacation, even on the other side of the world. It can also be practical for looking at your vacation memories 😊👍.
Interesting - could you name them all?
There is at least one that proofs you wrong
Mike Rockwell - watch from 39' - even though I'd recommend watching all
That's the purpose of a CEO to set expectations and execute decisions - a rare quality of managers today - in my 30+ years of professional life I encountered too many managers that did everything to avoid taking decisions.
If You Want to Drain the Swamp, Don’t Ask the Frogs
Pure speculation based on nothing but your imagination - there is absolutely no indication about that.
Yes - I've seen that and there is no evidence of that but speculation - I am happy he decided to launch the platform regardless of the internal discussions that may have happened. Otherwise I could not own it now but maybe in a few yeas down the road - still I think internal debates are highly overrated since we will probably never have access to the full picture and maybe Tim will write in his memories about that situation in management - we'll have to wait a couple of years probably
Yes - agreed - that's why it's important to get one in case image quality is a must have feature for you - in terms of total functionality there will be probably improvements in hard- and software and this will make an overall better solution. But for image fidelity this will probably be the best you can get for the upcoming years - and I love the image quality a lot
Yes - or course - not everybody drives a Porsche or Ferrari or even better a Koenigsegg - I am happy for every owner of these cars - I'd never argue about their fuel consumption or the low driving position and the madness of the achievable speed or the fact that only a limited luggage compartment is available - these are nice cars for aficionados - and the AVP is the Porsche of the MR headsets - all others are basic cars in comparison.
Fun Fact - I own a Porsche ( 15 years old now but still an amazing pice of engineering - no need for any 'upgrade' )
Yes - it's too low IMHO - taking the potential $ 15 B into account Apple delivery $ 30 k with each AVP to the customer - bargain of the century
Oh yes - however the AVP is no VR glas - it may fail as well but with the current generation it is already fulfilling my childhood dreams I never thought would come true - in my inner thinking I am still a massiv technology fan - this device is magic
Why would you? You don't watch TV all day or work on a computer all day or use your phone all day - I have so many things that are not used for months - e.g. my drill press cost more than an AVP and I use it maybe 3 .. 4 times a year - lovely tool in my mancave
All true - what's your point? Apple is not Meta, Sony of M$ - all of these firms failed with smartphones, set top boxed, smart watches and tablets and music players and computers and workstations ( where applicable )
Apple is the only company that gets the vertical integration so right - not always the first attempt but they learn fast - I am very optimistic but most of all happy that the current version is half a meter away where I am typing my lines on my 2018 iMP - still an amazing computer in such a small shell
Ah - interesting - how you'd you know?
No - and that's the reason being one of the most valuable companies in the world - I guess the proof is always in the pudding - no question the foundation was Steve
None of them has a similar eco system nor the same fidelity of the HMI - for me a clear differential factor
You can buy the App now - whether it is far enough evolved is an individual question - for what I do it delivery more than I expected and I am not intentioned to wear such a thing all day - there is a lot throughout the day where I don't have any electronics around me and that's good. I have no idea why something should be always on and always online? For me this is an additional option to use it for specific tasks. And in my requested tasks it outperforms by expectations
I don't think TC's marketing team ever expected to exceed 400 .. 500 k pcs of the AVP in the probably 2 years it's going to be produced.
This is by no means a mass market product - it is a high fidelity demonstrator and a devloper platform.
Apple has invested probably a fortune with ARKit as foundation in 2018 - that alone took them probably 3 .. 4 years of pre development and we ain't seen nothing yet.
Don't underestimate the sheer unlimited financial power of Apple - they have a masterplan for this endeavor and just look back at the AW - it started really slow and now Apple owns this market - the next five biggest market contenders in SmartWatches are tougher as big as Apple. You can argue that the SmartWatch market is a small market - yes - but when you see the eco system it works in it is an enabler of other service Apple sells. That's the reason for the App - it is an enabler rather than a product.
Just watch the immersive films on AppleTV+ and you're probably hooked - at least I am
Last edited:
Still makes no sense to discuss anything with a fan. AVP is just another VR glasses no matter if Apples marketing department calls it „spatial computing“ or TC calls it an “iPhone moment” (guess his biggest dream is to have one - but there is none) - and also „Apple Intelligence“ is just Artificial Intelligence borrowed from Google/OpenAI and rebranded into Apple cosmos.Interesting - could you name them all?
There is at least one that proofs you wrong
Mike Rockwell - watch from 39' - even though I'd recommend watching all
That's the purpose of a CEO to set expectations and execute decisions - a rare quality of managers today - in my 30+ years of professional life I encountered too many managers that did everything to avoid taking decisions.
If You Want to Drain the Swamp, Don’t Ask the Frogs
Pure speculation based on nothing but your imagination - there is absolutely no indication about that.
Yes - I've seen that and there is no evidence of that but speculation - I am happy he decided to launch the platform regardless of the internal discussions that may have happened. Otherwise I could not own it now but maybe in a few yeas down the road - still I think internal debates are highly overrated since we will probably never have access to the full picture and maybe Tim will write in his memories about that situation in management - we'll have to wait a couple of years probably
Yes - agreed - that's why it's important to get one in case image quality is a must have feature for you - in terms of total functionality there will be probably improvements in hard- and software and this will make an overall better solution. But for image fidelity this will probably be the best you can get for the upcoming years - and I love the image quality a lot
Yes - or course - not everybody drives a Porsche or Ferrari or even better a Koenigsegg - I am happy for every owner of these cars - I'd never argue about their fuel consumption or the low driving position and the madness of the achievable speed or the fact that only a limited luggage compartment is available - these are nice cars for aficionados - and the AVP is the Porsche of the MR headsets - all others are basic cars in comparison.
Fun Fact - I own a Porsche ( 15 years old now but still an amazing pice of engineering - no need for any 'upgrade' )
Yes - it's too low IMHO - taking the potential $ 15 B into account Apple delivery $ 30 k with each AVP to the customer - bargain of the century
Oh yes - however the AVP is no VR glas - it may fail as well but with the current generation it is already fulfilling my childhood dreams I never thought would come true - in my inner thinking I am still a massiv technology fan - this device is magic
Why would you? You don't watch TV all day or work on a computer all day or use your phone all day - I have so many things that are not used for months - e.g. my drill press cost more than an AVP and I use it maybe 3 .. 4 times a year - lovely tool in my mancave
All true - what's your point? Apple is not Meta, Sony of M$ - all of these firms failed with smartphones, set top boxed, smart watches and tablets and music players and computers and workstations ( where applicable )
Apple is the only company that gets the vertical integration so right - not always the first attempt but they learn fast - I am very optimistic but most of all happy that the current version is half a meter away where I am typing my lines on my 2018 iMP - still an amazing computer in such a small shell
Ah - interesting - how you'd you know?
No - and that's the reason being one of the most valuable companies in the world - I guess the proof is always in the pudding - no question the foundation was Steve
None of them has a similar eco system nor the same fidelity of the HMI - for me a clear differential factor
You can buy the App now - whether it is far enough evolved is an individual question - for what I do it delivery more than I expected and I am not intentioned to wear such a thing all day - there is a lot throughout the day where I don't have any electronics around me and that's good. I have no idea why something should be always on and always online? For me this is an additional option to use it for specific tasks. And in my requested tasks it outperforms by expectations
I don't think TC's marketing team ever expected to exceed 400 .. 500 k pcs of the AVP in the probably 2 years it's going to be produced.
This is by no means a mass market product - it is a high fidelity demonstrator and a devloper platform.
Apple has invested probably a fortune with ARKit as foundation in 2018 - that alone took them probably 3 .. 4 years of pre development and we ain't seen nothing yet.
Don't underestimate the sheer unlimited financial power of Apple - they have a masterplan for this endeavor and just look back at the AW - it started really slow and now Apple owns this market - the next five biggest market contenders in SmartWatches are tougher as big as Apple. You can argue that the SmartWatch market is a small market - yes - but when you see the eco system it works in it is an enabler of other service Apple sells. That's the reason for the App - it is an enabler rather than a product.
Just watch the immersive films on AppleTV+ and you're probably hooked - at least I am
I don’t see Apple VR going anywhere. No content besides of internet pr0n and some demos, no killer app but massive problems since no one cares. And if production numbers crash (what is what happens right now), cost explodes.
AVP might be dead by the end of the year. I wouldn‘t call this speculation but a qualified guess.