An absolute flop all due to the outrageous astronomical unaffordable price.
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Apple Vision Pro May Now Be Out of Production
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May Be are the operative words in the headline. Click bate for the AVP haters.
I guess they have now built enough of them to cover the maximum time period for Applecare+, three years? Price is one barrier to adoption, but the real failure is really a lack of content for the platform. Without enough spatial videos made to drive people to want to pay to have the experience, it's DOA.
Yeah, most of this article’s text is directly copied from that October article… weird.
The device is such a flop that Apple has another one with an M5 processor in the pipeline for 2025.
I don’t know how many times this needs to be repeated but this is a long term play by Apple. No $3,500 device is going to be a mass market hit. Why’d they put it out there then? Simple. If you envision eventually releasing a product you’d like to be a hit into a market with an available app ecosystem and pool of existing content to help and drive demand then at some point you’ve got to ship something to get the ball rolling.
Whether or not the product line is a success or a failure won’t be known for 5 to 10 years or until Apple pulls the plug on the whole endeavor like it did with the Apple Car.
I don’t know how many times this needs to be repeated but this is a long term play by Apple. No $3,500 device is going to be a mass market hit. Why’d they put it out there then? Simple. If you envision eventually releasing a product you’d like to be a hit into a market with an available app ecosystem and pool of existing content to help and drive demand then at some point you’ve got to ship something to get the ball rolling.
Whether or not the product line is a success or a failure won’t be known for 5 to 10 years or until Apple pulls the plug on the whole endeavor like it did with the Apple Car.
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I came on here to see who can't distinguish fact from fiction. I would like to say I was surprised, but... Sooo many people seem to not be able to read or understand context.
This is Apple's fatal flaw. Profit is not about selling two things at a very high price. Profit is about selling products and services to two thousand... two million people at a favourable price.
Probably. A newer version should be out in the next 1 to 1.5 years and the existing stocks of the 1st gen version should be enough to meet the demand during that time period. Don't think there will be any price change for the next version.
It is a decent wedge (of money), but at the same time Apple limited the markets where you can use one. Plenty of rich countries with people with disposable income were and still are not on the list. Keeping the product in English is no problem for early adopters. It still only available in 26% of first world countries. So yes, I'm not surprised they don't get sufficient sales.
It was a gutsy attempt by Apple to innovate a new tech platform, I must say. However, it's not compelling enough
for the mainstream. The first-generation AVP is too invasive/bothersome (as well as too expensive) for people to use.... the vast majority of people are not going to strap on such a device to do whatever. It's the same problem that the 3-D TVs (with special goggles) experienced, which resulted in them never taking off. If Apple wants to continue exploring this VR/AR space, they need to copy Rayban's Meta Smart Glasses (with prescription lenses for those who need them).
richmlow
for the mainstream. The first-generation AVP is too invasive/bothersome (as well as too expensive) for people to use.... the vast majority of people are not going to strap on such a device to do whatever. It's the same problem that the 3-D TVs (with special goggles) experienced, which resulted in them never taking off. If Apple wants to continue exploring this VR/AR space, they need to copy Rayban's Meta Smart Glasses (with prescription lenses for those who need them).
richmlow
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If Apple had positioned Vision Pro as a professional-level industrial device. Maybe something a radiologist would use or for data visualization then there would be a demand because these people can drop $3K without having to think about the cost. But Apple is selling this as a media consumption (entertainment) device.
I understand Apple's thinking "there are 10,000 'media consumers' for every professional user, so we should sell to the larger market." But the larger market will not spend $3,500 to see a 3D movie.
I do some design work in 3D CAD. This would be great for that. But you'd have to redesign the CAD interface. I can imagine digital artists who use Blender would like a 3D interface to use too. And doctors with CAT-scan data, could hold an organ in their hand and pull it apart to look inside. Apple ignored all those opportunities to go after pointless media consumption.
I understand Apple's thinking "there are 10,000 'media consumers' for every professional user, so we should sell to the larger market." But the larger market will not spend $3,500 to see a 3D movie.
I do some design work in 3D CAD. This would be great for that. But you'd have to redesign the CAD interface. I can imagine digital artists who use Blender would like a 3D interface to use too. And doctors with CAT-scan data, could hold an organ in their hand and pull it apart to look inside. Apple ignored all those opportunities to go after pointless media consumption.
Not to mention that then you can watch it with other people around you. AVP, unlike most other Apple devices, is really bad for sharing any content with others. With iPhone I can easily share anything with people around me, with AVP we just get totally cut off from our surroundings.
What a wonderfully thoughtful, upbeat post. I couldn't agree more... even your concept of what a Magic Keyboard could be for AVP.
I'm also a frequent flyer and AVP is an essential gadget in my hand luggage. Taking to the skies and enjoying a breathtaking cinematic experience tickles my senses every time. It feels truly magical.
Once Apple Vision is affordable for a lot more people, the ridicule will end and questions of 'how did I live without this?' begin.
As per previous discussions, Tim Cook's statements, etc. - this is not a mass market device. This is a tech preview for early adopters, developers, etc.
Think original Apple Watch (retroactively renamed s0), original iPhone, etc.
The consumer version will be cheaper, lighter, more comfortable to use for extended periods and have equivalent or better performance - once technology gets there.
Rather than building to a price, apple built to a standard they want software to exist for and developers and early adopters can get a taste for what is possible in advance of the consumer version.
Apple are not positioning it as anything (other than tech preview device), they can't sell it to radiologists without the software existing, and apple are not going to develop that. Third party developers need to do that, and they can't do that without a real physical device to develop for.
There's a misconception here. Vision Pro is an AR headset. You're not shutting out the rest of the world like a traditional (VR) headset: it overlays stuff onto the real world. AR has far more real-world applications, whereas VR is mostly about immersive entertainment.
What, exactly, are the use cases/potential? It has no input other than voice or pinching. Anyone that says they have one and use it are literally just using it as a monitor.
AVP is expensive, isolating, flawed design device (heavy with external battery). VR in general is isolating and best suited for single people. At least with Quest 3 you can easily share device with your f&f. You can have some fun with Quest 3. Apple made it hard to do that with AVP, because every single $ is important. Now they're trying to integrate PSVR controllers with AVP. It was a mistake not to include some form of controllers from day 1. I do own Quest 3 and Ray Ban Meta's, and I said many times that I would gladly pay Apple tax for those devices if Apple offered them. Apple VR for around 1000USD/EUR and glasses for around 500USD/EUR.
At that price, even if full of contents I would have skipped. C’mon we are not printing money ! I have an iPhone 16 PM, an iPad Pro 12.9”… I’m not exactly a “low spending guy “. But that price for a tech gadget is insulting
It has a heap of cameras for input. It's a device that you will be using for real world relevant spacial computing. e.g., point at a real world object and get information on it. Scan bar codes or QR codes or hell, just look into a store container while you dump an object into it) and record the object's location in real world 3d space.
i.e., input it has: cameras (and image recognition), voice recognition, gesture recognition (including head gestures like nodding or shaking head), eye tracking, 3d real world position, date, time, etc.
If you haven't used eye tracking for a UI before (I have, both HoloLens and PSVR2)... you can't believe how much quicker it is than using a touchpad or mouse or keyboard. It's not quite at the point of having the thing hooked up direct to your brain but its damn close.
claiming it only has voice or pinching as input is just not thinking outside the box.