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Apple Vision Pro May Now Be Out of Production
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Hopefully building content to make any new version worth buying will be the first priority
When is the last time you saw any advertising for it? There’s one source Apple
Really bad news for the early adopters but it was predictable. Apple made the device so complicated that they lost control of the cost for most users. $3k+ is a lot of money for what it does. I have a friend who bought one and used it for a while and now very seldom.
The general consumer has no reason to buy this over a Quest 3 for 90% less.
For the higher end consumer, why buy this when you can grab some 4k OLED monitors and have a few grand left over?
The tech is amazing for sure, but this is very much in r/audiophile territory where spending thousands more doesn't necessarily mean you'll get significant gains, if any at all.
For the higher end consumer, why buy this when you can grab some 4k OLED monitors and have a few grand left over?
The tech is amazing for sure, but this is very much in r/audiophile territory where spending thousands more doesn't necessarily mean you'll get significant gains, if any at all.
I remember the articles here when first leaks and rumors started to come up regarding Vision Pro. Back then I immediately commented that this product is a gimmick, will be insanely overpriced and won't find buyers and usage in real life. Some people here of course tried to sweat it and immediately defended Apple (they couldn't be wrong right?)
I am glad that the reality is what it is. Terrible product, zero real life use.
Reminds me of first xbox Kinect lol
I am glad that the reality is what it is. Terrible product, zero real life use.
Reminds me of first xbox Kinect lol
It’s gotta be lighter first and foremost. And slightly better cameras as well as Apple intelligence would be great. It’ll take off eventually!
I think this is the most reasonable conclusion, even if it's a slap in the face of all the AVP fans in here:
Apple's objective of introducing new products, services and market-leading technology to consumers only goes as far as those are profitable.
I really only see Apple doing a second iteration of AVP to maybe make use of and increase odds of turning a profit on all the spare parts that are ready to ship but are unlikely to sell in an $3499 M2 Apple portable computing device.
Maybe doing a new version that offers not much more than the virtual display and movie watching features would be a success? I don't know.
The r&d that still has to go into making an AVP 2 or "Just the Virtual Display Pro" attractive enough to sell well would probably be too much. Especially considering that there's still no guarantee an upgraded or lower-priced, feature-scraped AVP would lead to better sales.
AVP is very unlikely to make a return.
*However, the dream maybe still lives on until the day Apple cuts the Spatial photos and videos feature from iPhones. Just speculation. But odd to keep it alive if AVP never gets refreshed.
If no other devices existed on the market and there was no competition.
Not sure why I bothered clicking into the comments, but it’s exactly what I expected. The usual suspects of “AVP is terrible” and people who clearly have never used the device claiming it’s useless and dead because they don’t understand how production lines work or think that somehow Apple expected a device that costs $3500 to be a smash hit worldwide.
Meanwhile, in the real world, there are multiple articles on this very site about the next version, iOS 18 features designed specifically to support AVP, a potential collaboration with Sony on controllers, a recently-released camera to make immersive videos. If AVP was actually dead, you wouldn’t be seeing that.
Sure the first AVP may be done with production (and how many times have we been burned with supply chain rumors before), but that doesn’t mean it’s done as a product any more than the fact that the iPhone 10 is out of production means iPhones are dead.
Meanwhile, in the real world, there are multiple articles on this very site about the next version, iOS 18 features designed specifically to support AVP, a potential collaboration with Sony on controllers, a recently-released camera to make immersive videos. If AVP was actually dead, you wouldn’t be seeing that.
Sure the first AVP may be done with production (and how many times have we been burned with supply chain rumors before), but that doesn’t mean it’s done as a product any more than the fact that the iPhone 10 is out of production means iPhones are dead.
People may, but I would not. I do not wish to be submerged into a technology cocoon, and want to be present in the world as much as I can be. I also don't love wearing things on my head. AVP would obviously sell better if it were way cheaper, but that doesn't seem to be so possible for Apple right now. Like smart watches, it's an interesting device, but not for me. AVP is more of a luxury for some people and annoying for others. AVP and devices like it longterm are probably best for niche use cases like museums, medical, and specialised development and research environments. And for certain kinds of gaming. For general computing I think open display devices such as laptops, desktops and tablets with mice and trackpads and touch are better suited.
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For next releases, they should focus in just Spatial Computing via AR, Something like this:
It would make the glasses an accessory that you can use with all your existing gadgets, which makes them instantly more useful.
It would make the glasses an accessory that you can use with all your existing gadgets, which makes them instantly more useful.
Now if Apple bought or partnered with OnlyFans, that might spur demand.
I did not buy one or even try it on. I personally could have afforded one but could not see a use for it in my life style today.
I have one of my G4 Cube computers and it's monitor and speakers on a shelf for historical reference and design ingenuity. That is my only historical Apple gear that I kept except for a cable drawer that has stuff from over 40 years I thought I should keep.
All of the other Apple stuff just moved along to family, friends or the dump as newer and more capable Apple gear came out.
Apple floated a very expensive trail balloon.
Reminds me of the Ford Edsel (called an Oldsmobile sucking on a lemon) innovative design. Ford is still around and Apple will still be here.
The entire AVP headset cost is just a small blip when Apple is a four trillion dollar company. It made no difference to the investor's dividends or balance sheet. But the exercise helped focus Apple's attention on new technologies that will probably be used in the years ahead on products which will appear when Apple gets them ready.
This and other articles have stated that Apple had made millions of these AVP devices so the good news is at least there will be warranty replacements when needed.
I have one of my G4 Cube computers and it's monitor and speakers on a shelf for historical reference and design ingenuity. That is my only historical Apple gear that I kept except for a cable drawer that has stuff from over 40 years I thought I should keep.
All of the other Apple stuff just moved along to family, friends or the dump as newer and more capable Apple gear came out.
Apple floated a very expensive trail balloon.
Reminds me of the Ford Edsel (called an Oldsmobile sucking on a lemon) innovative design. Ford is still around and Apple will still be here.
The entire AVP headset cost is just a small blip when Apple is a four trillion dollar company. It made no difference to the investor's dividends or balance sheet. But the exercise helped focus Apple's attention on new technologies that will probably be used in the years ahead on products which will appear when Apple gets them ready.
This and other articles have stated that Apple had made millions of these AVP devices so the good news is at least there will be warranty replacements when needed.
I think that it was always clear that this is a niche product. I don't know if it can be considered a failure because it's impossible to say what Apple's expectations really were/are for it. I don't know that it will ever become as mainstream as the iPhone or even iPad, but I don't know if that was ever the intention.
Absolutely. Harmless fun. Love hating the AVP and will keep at it. I’d almost forgotten it existed, but being reminded that Apple once made it rekindles that delightful negativity. Truly energizing! Thanks, MacRumors, for the morning boost.
Doesn’t the ‘Pro’ in the name and its price hint something to you?
The people at Apple are not stupid to make a device to compete with a consumer device at a 10x higher price.
On the other hand, if the AVP would have been marketed as a ‘medical’ device, it would cost about $30K - 40K; same device, same features, but with the tag ‘medical’ attached to it. Still, it’s being used in the medical field by surgeons already. It’s not up to Apple to make apps for the medical field, but up to specialized software companies that know how to comply with any special requirements and certifications.
BTW, there is already software for CAT Scans and able to do what you described above, just that it’s not available in the AppStore.
The ones to redesign the CAD interface of an app would be their developers themselves, not Apple. Apple involvement has to do with the hardware and everything related to the SDK and tools.
If the AVP would have been developed primarily for media consumption, it wouldn’t have need to have all the special hardware it has. Two displays and a controller would have been plenty enough.
Not having the option for media consumption on this device would have been a waste.
And considering that there are TV’s a Media devices that cost several $10Ks, the AVP is a steal while providing a fully immersed experience not found anywhere else. Several of my clients have home theater systems that easily cost over $50k.
And there’s plenty of content available for it. There’s no need for a killer app. The fact that it’s fully immersed and private, makes it a more than ideal device for engineering, medical and other industries that would benefit from its environment, capabilities and specially privacy. In my case, I need to support several private networks while on the road, and only the AVP gives me the privacy and huge display foot print I need to work without risking a security breach from lurkers and surveillance cameras looking at what I’m doing.
Finally, the fact that you can’t or want to afford it doesn’t make Apple guilty of anything. Still, the device is a success.
You could also buy a portable Ultrasound Scanner that connects to your iPhone, and play with it for a while, then put it back in your drawer because the novelty wore off. Or a hammer drill you may use once and then keep it in the garage unused.
if you don’t have a need for something, it would be best if you don’t buy it. In your friend’s case, he had no purpose for it, he was just curious and/or wanted to impress his friends and family and like many other people bought it.
If the AVP is not for you, don’t buy it, but please move on, find something better to do than trying to trash it on the forums. Focus on what you like and can afford, don’t try to force your point of view on those who have it, found it useful and love it. Do you know why? Because we don’t care!
Usually Apple makes a product that can check off at least 3 boxes for me, to justify the price and value.
1. engineering: new or refined technology
2. design: a unique balance of material, aesthetics, function and comfort
3. a tool to address a need: existing or newly created.
This really only checked the engineering box for me. They failed at the other two substantially to the point that it really didn't matter what the price was, as wearing this cringeworthy monstrosity on my head (especially in public) is a non starter. I hope they continue with the concept, but release something that can address the other two for me which I know can be subjective. I think a commercial failure on gen1 was the best outcome for the future of AVP. Apple usually gets pretty motivated to make something better when there is potential for a new and lucrative product category.
1. engineering: new or refined technology
2. design: a unique balance of material, aesthetics, function and comfort
3. a tool to address a need: existing or newly created.
This really only checked the engineering box for me. They failed at the other two substantially to the point that it really didn't matter what the price was, as wearing this cringeworthy monstrosity on my head (especially in public) is a non starter. I hope they continue with the concept, but release something that can address the other two for me which I know can be subjective. I think a commercial failure on gen1 was the best outcome for the future of AVP. Apple usually gets pretty motivated to make something better when there is potential for a new and lucrative product category.
IMO AVP is a great tech investigation direction, just like the Newton was. The world's biggest most successful tech company can and should invest $billions in multiple directions: AVP and home automation and robotics and health-related technology and more.
P.S. A lot of pricey AVPs were sold, proving that that are a lot of people who can afford them and are willing to put their money into exploring the nascent AVP technology.
I think the words "a commercial failure on gen1" are relevant - indeed only defined - in the minds of internet wags who fail to grasp the process. As I look at it [as an internet wag] the fact that the v1 AVP sold so many units presents a solid success, since v1 AVP is basically an alpha product version entering a new conceptual space.