To all that are complaining about the $3500, take another look at what is in this device. Basically it has the M2 chip and another custom processor. That's like having my 24" iMac built into the device, there is $1800 right there, actually better than my iMac. Then all the custom 4K OLED displays, optical sensors and custom OS to run it all. After seeing all the technology and research and development, I am surprise it doesn't cost more. This is a totally new platform and experience, not another $500 me too product. Who else but Apple has the expertise and financial resources to produce this amazing product?