They made the mistake of not simply banning tracking cookies altogether instead.
A fair point, but not possible to do. So consent is needed.
iPadOS does not meet the quantitative metrics listed in the DMA to be considered a gatekeeper. However, Vestager and her cronies declared the law applies anyway.
Here's a quote from Vestager herself (emphasis mine).
Absolutely banana republic level stuff. "We wrote thresholds into the law, but we want it to apply to your product. Wait - the product doesn't meet the thresholds we wrote? Sorry - it applies anyway."
First Read the DMA.
According to Article 3 of the Digital Markets Act (DMA), an undertaking shall be designated as a gatekeeper if:
1. (a) it has a significant impact on the internal market;
(b) it provides a core platform service which is an important gateway for business users to reach end users; and
(c) it enjoys an entrenched and durable position, in its operations, or it is foreseeable that it will enjoy such a position in the near future.
An undertaking
shall be presumed to satisfy the respective requirements in paragraph 1:
(a) as regards paragraph 1, point (a), where it achieves an
annual Union turnover equal to or above EUR 7,5 billion in each of the last three financial years, or where
its average market capitalisation or its equivalent fair market value amounted to at least EUR 75 billion in the last financial year, and it provides the same core platform service in at least three Member States;
(b) as regards paragraph 1, point (b), where it provides a core platform service that in the last financial year has
at least 45 million monthly active end users established or located in the Union and at least 10,000 yearly active business users established in the Union
And from the site.
- Apple's business user numbers exceeded the quantitative threshold elevenfold, while its end user numbers were close to the threshold and are predicted to rise in the near future.
Your arguments about the EU being dependent on the U.S.
show an embarrassing lack of understanding of how global tech actually functions. You can wave around words like “banana republic” all you like, but the reality is that many of the U.S. companies you worship wouldn’t be where they are without the EU’s contributions
So, you mean they are ALL incompetent? I was willing to believe one clueless person was leading the charge, but if they are ALL like this, it’s no wonder why the EU has no large tech companies and are wholly dependent on the willingness to of American companies to provide solutions for them.

And, as American companies are good at being profitable tech companies, they’ll figure out ways to continue to profit from the EU for as long as their hardware and software is allowed in the EU (to Vestager’s chagrin and, again, since they are wholly dependent on the US and other countries to provide them the technology required for them to exist in a technical world, that’s something they’d never do).
It’s written by the 27 commissioners in accordance with the 27 state leaders goals and guidelines, debated and amended by the 720 parliament members together with the 27 state ministers.
Your claim that the EU is “wholly dependent” on U.S. companies shows a complete misunderstanding of the global tech landscape and reeks of hubris. Let’s get something straight: without ASML, your beloved Apple wouldn’t even exist in its current form. ASML’s EUV lithography machines are the only tools capable of producing the advanced chips Apple relies on for its products.
Tell me, where does
Intel,
AMD, or
Nvidia get their cutting-edge chips manufactured? Oh, that’s right—
ASML (Netherlands) and its EUV lithography machines are the only ones in the world capable of enabling production at 3nm and below. Without ASML, there would be no TSMC or Samsung Foundry, and by extension, no chips for Intel CPUs, AMD Ryzen, Nvidia GPUs, or Apple’s M-series processors.
No ASML, no TSMC’s 3nm chips. No TSMC, no M1, M2, or A17 Bionic. So much for American “self-reliance.”
And it’s not just about the machines. Companies like Infineon Technologies (Germany) are leaders in semiconductors for automotive and IoT, areas that even U.S. giants rely on to build future technologies.
STMicroelectronics (France/Italy) is another critical player in this space, producing sensors, microcontrollers, and power semiconductors that are widely integrated into devices and infrastructure.
Moving to telecom infrastructure:
you think iPhones, Macs, or any Apple product connects to networks without Ericsson and Nokia? Think again. These two companies dominate global 5G deployment, built the backbone of 5G technology. If anything, American telecoms rely on Europe to stay competitive and even U.S. carriers like Verizon and AT&T depend on their technology. So, while Apple might slap a logo on its products, it’s European innovation that keeps them connected.
Then there’s
SAP and
Dassault Systèmes, which dominate enterprise and industrial software. Their tools help run the global supply chains that even Apple depends on. Do you really think Apple builds and manages all its global operations without help from companies like these?
The EU isn’t “dependent” on the U.S.—it collaborates in a deeply intertwined global tech ecosystem. But keep pretending that the U.S. is the sole innovator while ignoring the critical contributions of European companies that underpin your tech-dominated world. Without Europe, Apple would still be selling iPods.
The iPad did not and does not meet the quantitative thresholds for “gatekeepers”. And, the DMA has NOT been updated to change the quantitative thresholds. SO, the iPad being a “gatekeeper” is in conflict with the quantitative thresholds that were successfully applied against 100% of the other “gatekeepers”.
It’s amusing that you keep repeating this “quantitative thresholds” argument as though the DMA is some rigid, inflexible law devoid of nuance or qualitative interpretation. Let’s revisit Article 3 of the DMA that you seem intent on misunderstanding:
The criteria for gatekeeper designation aren’t exclusively dependent on meeting strict numerical thresholds.
Paragraph 6 of Article 3 clearly states that a platform can still be designated as a gatekeeper if it meets the qualitative requirements even if it doesn’t meet the presumptions in Paragraph 2. This is deliberate—lawmakers knew companies like Apple would otherwise exploit loopholes to avoid accountability.
In Apple’s case, the iPad ecosystem is tightly integrated into its broader control over App Store policies, developer access, and market power across devices. This creates an undeniable “important gateway” for businesses and consumers, satisfying the qualitative criteria outlined in the DMA. The Commission’s judgment isn’t arbitrary; it’s based on real-world evidence of Apple’s entrenched, anti-competitive practices.
So no, the DMA isn’t “in conflict with itself.” Apple just doesn’t like being called out for what it is—a gatekeeper.
About Your Apple Worship
Let’s not pretend Apple’s resistance to the DMA is about principles. Apple has fought tooth and nail to maintain its walled garden because it profits immensely from locking users and developers into its ecosystem. The DMA threatens their grip on that power, and rightly so. Crying foul over “quantitative thresholds” is just a smokescreen for Apple’s unwillingness to compete on a level playing field.
The EU’s regulatory framework isn’t about stifling innovation or singling out American companies. It’s about ensuring fair competition and protecting consumers—values the U.S. regulators should aspire to emulate. The fact that the DMA is already inspiring similar efforts globally shows just how forward-thinking it is.
If you’re still stuck on defending Apple, maybe ask yourself why one of the world’s richest companies needs your help to justify anti-competitive practices. Or better yet, read the text of the DMA properly next time.
EU isn’t some backwater that “relies” on U.S. tech; it’s an integral part of a global system that your favored companies are just as dependent on. Without the EU’s innovation and regulation, Apple and its American peers wouldn’t be half as successful—or accountable—as they are today.
So maybe stop drinking the Silicon Valley Kool-Aid and take a hard look at the facts.