I think it's possible that Apple, as well as the rest of Silicon Valley, misjudged the smartwatch market. I personally think the Apple Watch is a fantastic device, but I have worn a watch most of my life. Getting people who grew up with smartphones to wear a watch is a unique challenge. This could be why it feels like companies like Samsung and LG have somewhat backed off of the wearable market. Even at cheaper prices than what Apple offers, it's hard to get people to want to wear watches again.
I think when you look at a product like a Fitbit, people see that as a throwaway device. I know they're not necessarily "cheap", but I know several people who have had Fitbit after Fitbit either fall apart or just stop functioning completely, and they just keep buying them again. The very simple things Fitbits do well vs. the cost has made them indispensable enough where people don't mind replacing them often.
So I just don't know how to properly digest this news. It could be that an iPad 2 style refresh of the Apple Watch would be the thing it needs to kick sales into high gear, but it could also be that people just don't want to wear things on their wrists unless they're cheap, rubber, disposable step counters.
I think when you look at a product like a Fitbit, people see that as a throwaway device. I know they're not necessarily "cheap", but I know several people who have had Fitbit after Fitbit either fall apart or just stop functioning completely, and they just keep buying them again. The very simple things Fitbits do well vs. the cost has made them indispensable enough where people don't mind replacing them often.
So I just don't know how to properly digest this news. It could be that an iPad 2 style refresh of the Apple Watch would be the thing it needs to kick sales into high gear, but it could also be that people just don't want to wear things on their wrists unless they're cheap, rubber, disposable step counters.