With Bob Mansfield having run the car project till last year, the hw is probably ready…
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Apple Watch Chief Kevin Lynch Now Leading Apple Car Efforts
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Will the Apple Car ship with Catalina or Big Sur?!
It doesn't matter, though, because it will get Auto Updates!
[groan…]
Bada-bing! Bada-boom!
It doesn't matter, though, because it will get Auto Updates!
[groan…]Bada-bing! Bada-boom!
Good lord. Is Apple really this desperate for attention?
What can Apple contribute to the auto space that is better than Tesla, Jaguar, Volvo, Ford, Audi, Porsche and GM (present leaders in electric vehicles)?
What do those cars lack (please don't say taste---that's too subjective)?
What do those cars lack (please don't say taste---that's too subjective)?
If Apple is serious about this, then they're likely waiting for a legacy automaker to become distressed and buy them (and their battery supply contracts) on the cheap. That's the only scenario that fits the six year timeline mentioned in the "Go it alone" report. They'll be like a vulture, flying high above the fray while legacy OEMs beat each other up, then swoop in for easy pickings.
What does a watch guy know about cars. No way I want an ev, especially an apple one
Reasonable. I have misgivings about an Apple Car as well, not least of which is that it seems to me to be an abandonment of Apple's core business. I think it was a failure to focus on the core business that got Apple so close to bankruptcy back in the day.
Perhaps more simply: what is Apple's mission these days...?
Full integration into the Apple ecosystem. After all, that's the only thing that matters to Apple.
If actually Apple sells them, rather than deploying them in cities as a ride sharing service.
Ever seen that thing from the back? If that’s the one I’m thinking of, it is uuuugly.
I wonder if it’ll have Face ID to start it? It’ll have to be self driving because the giant notch in the windshield will block the drivers view of the road.
In all seriousness, modern cars are incredibly complex, doesn’t seem like someone who would be qualified for the role? Is there something we don’t know here?
I always imagined an Apple car to be something like the Lucid Air, I don’t know what Apple can bring to the table, they should probably just buy up that one struggling electric car company whose name escapes me right now.
In all seriousness, modern cars are incredibly complex, doesn’t seem like someone who would be qualified for the role? Is there something we don’t know here?
I always imagined an Apple car to be something like the Lucid Air, I don’t know what Apple can bring to the table, they should probably just buy up that one struggling electric car company whose name escapes me right now.
Design and a business model that doesn't rely on actually selling cars.
I have this gut feeling that owning an electric car will end up being the "blackberry" moment for the auto-industry - a near-term phenomenon that turns out to not be representative of the future. I still am of the opinion that the future of cars is autonomous ride-sharing. People won't own cars; they will share them and Apple would certainly have size necessary to form that critical mass of users needed for a ride-sharing car network.
The more I think about it, the more the economics of owning a car becomes less appealing over time, much less everyone owning their own self-driving car. It's parked in a carpark 90% of the time, and the fewer cars on the road, the less congestion, the less space need to be used for carparks and supporting infrastructure, and more space for everything else.
For all the technological improvements that cars have had over the year, the primary design hasn't really changed. I think there is potential for a company like Apple to rethink the entire car experience using their expertise in software and manufacturing, not unlike what the iPhone did for the smartphone industry.
For instance, a car could be reimagined as a room on wheels, which can be customised to whatever layout you want, since you no longer need a driver in front. Apple also has the necessary ecosystem and infrastructure in place, from Apple Pay, to maps, to Siri, to communications to even their own entertainment bundle.
It's all about skating to where the puck will be, and I don't think the future is simply everyone owning an electric car.