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Apple Watch Makes U.S. Magazine Cover Debut In Latest Issue of 'Self'

fitshaced said:
The whole point is to get exposure for it and that's what this is doing. As will many other ad campaigns. That's how it works. If there was a Tag Heuer Monaco on her wrist many people would recognise it but many wouldn't. They might find out though if they like what they see.

Yes, white goes with a lot but she is wearing the sport band. She is clearly in workout or relaxing mode. The face in the watch tells you workout. That's why it's a good picture. The watch adds to the clues. There doesn't need to be 'Apple Watch' splashed over the screen.
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Can I remind you of my original comment? "The article might be different - but looking at the cover image, I can't say the design looks any better or worse than any other offerings. It's not unique or any more interesting. Perhaps close up or whatnot. But this image shown (as others have pointed out) makes the watch barely noticeable."

None of your responses really counter that. It's also my opinion - which you're not likely to change. This cover may do amazing things for Apple's image and the Apple Watch. I never said otherwise. I simply said that the design excellence looks any better or worse than other smart watches I've seen.

I never said anything about it needing to have Apple splashed over it, etc.

You're free to voice your opinion, but I can't see how it really warrants a reply to what I wrote...
 
samcraig said:
Can I remind you of my original comment? "The article might be different - but looking at the cover image, I can't say the design looks any better or worse than any other offerings. It's not unique or any more interesting. Perhaps close up or whatnot. But this image shown (as others have pointed out) makes the watch barely noticeable."

None of your responses really counter that. It's also my opinion - which you're not likely to change. This cover may do amazing things for Apple's image and the Apple Watch. I never said otherwise. I simply said that the design excellence looks any better or worse than other smart watches I've seen.

I never said anything about it needing to have Apple splashed over it, etc.

You're free to voice your opinion, but I can't see how it really warrants a reply to what I wrote...
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The watch is very noticeable in this picture and it's largely to do with what's on the face. A normal watch doesn't look like that. Watched don't typically have white straps either and the White will draw your eye whether you want it to or not. Your eye might quickly move past it if the design doesn't interest you but you would most likely have noticed it.
 
This a prerelease product placement. Its likely some reciprocal ad sales were involved
 
TallManNY said:
Tough to get scale with a model like her. She might be 110 lbs and hence anything not cut to her small proportions is going to look small.
That said, I think the large watch is going to look too large too me. I suspect the small one is going to look better in general. At least to my tastes.
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Well, Candice is 5'10" and probably somewhere around the low 100 lbs.
 
newdeal said:
man they are killing the marketing of this. I didn't want one in the slightest and with every ad that comes out I am desiring to own one more and more even if it doesn't do a damn thing lol
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That's their intent and the type of customer they want.
 
fitshaced said:
The watch is very noticeable in this picture and it's largely to do with what's on the face. A normal watch doesn't look like that. Watched don't typically have white straps either and the White will draw your eye whether you want it to or not. Your eye might quickly move past it if the design doesn't interest you but you would most likely have noticed it.
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You're clinging to one of my comments. Other smart watches have white bands. Again, the watch as illustrated TO ME doesn't look any different than any other smart watch. But you fail to understand or think you can convince me that I don't think that way. Good luck. Futile effort.
 
samcraig said:
You're clinging to one of my comments. Other smart watches have white bands. Again, the watch as illustrated TO ME doesn't look any different than any other smart watch. But you fail to understand or think you can convince me that I don't think that way. Good luck. Futile effort.
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Convince you of what? That the watch is noticeable? I don't have to, it's basic photography. Your eye is drawn to the lightest part of the picture first. The watch strap does that. Does the Apple watch look like any other watch? No. It's very different as is what's on the display.

Not really sure what you expect from this type of fashion mag advertising. It's proven to work for them.

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StyxMaker said:
There is only one of those two you have any chance of acquiring.
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There is no Apple watch yet so Candice is a nice consolation until April.
 
fitshaced said:
The whole point is to get exposure for it and that's what this is doing. As will many other ad campaigns. That's how it works. If there was a Tag Heuer Monaco on her wrist many people would recognise it but many wouldn't. They might find out though if they like what they see.
Click to expand...

If one would just look at that cover, the watch looks like many other rectangular watches. At that distance she could be holding an iPhone and you wouldn't be able to distinguish it from most other smartphones due to the lack of any detail or close up. BUT I do think that a lot of readers don't even really know much about smart watches in first place - considering the pretty low Android Gear sales figures and the so-so pebble sales - and the article itself will wake interest, especially since the story itself seems to go into more detail, the teaser on the website already shows different designs and features etc.. This is not an explicit Apple Watch standalone advertisement but a magazine cover feature with an in-depth story behind it.
 
fitshaced said:
Convince you of what? That the watch is noticeable? I don't have to, it's basic photography. Your eye is drawn to the lightest part of the picture first. The watch strap does that. Does the Apple watch look like any other watch? No. It's very different as is what's on the display.

Not really sure what you expect from this type of fashion mag advertising. It's proven to work for them.

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There is no Apple watch yet so Candice is a nice consolation until April.
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No. You're not going to convince me that the apple watch looks unique in this photo. I thought that was pretty obvious from my post. You're stuck on one track and it is the wrong one
 
amirite said:
I can't express how much Apple has got the smartwatch right, even with so much still unknown about the device.

The idea that you can't simply have just one design for a smartwatch (like you can with phones and tablets) is now obvious, but how many of us really thought much about this aspect pre-announcement? Who expected three lines of smartwatches?

This is the most important product category since the iPhone. These things are going to replace our wallets, our keys, and eventually our phones. Five generations down the line we won't need to carry much besides our watches.
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For starters they are marketing this to women, and quite seriously. It's as if it didn't occur to Samsung, LG, or Motorola that women might want something like this.

If the WSJ is right and 1/6 of them will be gold, then they are also making a big revenue play, as John Gruber pointed out in his blog. There is a reason they aren't breaking out unit sales. The Edition will distort revenue figures and make it very difficult to gauge the mix.
 
dec. said:
If one would just look at that cover, the watch looks like many other rectangular watches. At that distance she could be holding an iPhone and you wouldn't be able to distinguish it from most other smartphones due to the lack of any detail or close up. BUT I do think that a lot of readers don't even really know much about smart watches in first place - considering the pretty low Android Gear sales figures and the so-so pebble sales - and the article itself will wake interest, especially since the story itself seems to go into more detail, the teaser on the website already shows different designs and features etc.. This is not an explicit Apple Watch standalone advertisement but a magazine cover feature with an in-depth story behind it.
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Exactly.
 
samcraig said:
No. You're not going to convince me that the apple watch looks unique in this photo. I thought that was pretty obvious from my post. You're stuck on one track and it is the wrong one
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Did you or did you not say that the Apple watch wasn't noticeable in this picture? The Apple Watch is also distinguishable in this picture from other watches. If people aren't Smartwatch savvy they are not going to mistake this as a Samsung Gear. The face in this watch does not look like a typical watch. This magazine advertising, as far as I know, has not happened for any other smart phone. That's why in this medium it is distinguishable from an Omega or a Rolex.

But, much like any watch that would be on her wrist and much like any part of fashion, your eye will be attracted to the design which then might get you to discover the brand.
 
fitshaced said:
Did you or did you not say that the Apple watch wasn't noticeable in this picture? The Apple Watch is also distinguishable in this picture from other watches. If people aren't Smartwatch savvy they are not going to mistake this as a Samsung Gear. The face in this watch does not look like a typical watch. This magazine advertising, as far as I know, has not happened for any other smart phone. That's why in this medium it is distinguishable from an Omega or a Rolex.

But, much like any watch that would be on her wrist and much like any part of fashion, your eye will be attracted to the design which then might get you to discover the brand.
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Again, why are you trying to convince me that my opinion is wrong. Do you have any idea how futile that is pretty? Further, do you understand what an opinion is? Have a great evening.
 
samcraig said:
Again, why are you trying to convince me that my opinion is wrong. Do you have any idea how futile that is pretty? Further, do you understand what an opinion is? Have a great evening.
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Yes but why stop when you're havng fun? It's all very well to say this is your opinion. But it's not an educated one. This picture works well for the Apple Watch as it puts subtle attention on it which is really what Apple want the device to be marketed as.
 
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