It's clear that there's some culture shock involved here, since the average person doesn't buy high-end watches, and probably isn't even aware of them beyond a nebulous idea that Rolexes are expensive. I know I've learned more about watches since the Apple Watch was announced than in my entire life beforehand. I still feel that most of the band prices are a little too high, but I'll think about getting a nicer band if I really like the watch.
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I'm actually very glad that's the case. I'm not entirely comfortable with Apple releasing products that are so clearly out of reach for a huge portion of the population, but it would be much worse if those super high-end products had functionality that the others didn't, IMHO.
Macs in the 1980s were unaffordable to most of the world's population, even to most of the US population (accounting for inflation). Apple products since the arrival of the Ipod have been a lot more accessible than before. Apple has always been at the top of the market in computers (in the 2000s its lower end came down to high mid market), now it will be at the top of the Watch market and its lower end will be the high mid market. So, it will occupy the same range.