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I like that he's wearing the entry level sport edition watch.

My goodness it does look classy.

Well, he is a classy guy, :D

But seriously, great subtle messaging. Tim Cook could afford a hundred gold Editions with the mythical gold bracelet, but he wears the least expensive version, and he seemingly wears it everywhere. It says you don't have to spend exorbitant amounts of money to be classy with the Apple watch. It says the more expensive versions are there for the people who like that kind of thing and can afford them, but the least expensive version is good enough for Tim Cook.

Of course, Tim Cook is known to be a sports nut, so he may have simply just gone for the model that fits his personal style. But he can't be unaware of the message he is sending.
 
Tim Cook could afford a hundred gold Editions with the mythical gold bracelet, but he wears the least expensive version, and he seemingly wears it everywhere.

It looks like the Stainless model to me with the Sport band so it would be the step-up from the least-expensive aluminum Sport watch.
 
Well, he is a classy guy, :D

But seriously, great subtle messaging. Tim Cook could afford a hundred gold Editions with the mythical gold bracelet, but he wears the least expensive version, and he seemingly wears it everywhere. It says you don't have to spend exorbitant amounts of money to be classy with the Apple watch. It says the more expensive versions are there for the people who like that kind of thing and can afford them, but the least expensive version is good enough for Tim Cook.

Of course, Tim Cook is known to be a sports nut, so he may have simply just gone for the model that fits his personal style. But he can't be unaware of the message he is sending.

This should be common sense to anyone with half a brain running a manufacturing company,

If you wish to promote products to the mass market, and no one can deny Apple is one of if not THE biggest mass market manufacturer.
You don't ponce around all the time as the company boss, showing off only the very tip top model in offer.
If anything, you would go out of your way to be seen with the bottom model.
 
Just wanted to put this here where I thought people might in enjoy it! Suzy Menkes, Fashion editor, recently posted a picture of an unknown man wearing the Apple Watch. I think this might be the first time Apple Watch has been spotted out in the wild (aside from press moments with Tim Cook & co.)

My guess is that the man in the picture is Marc Newson. What do you all think?? Regardless, it definitely looks good on! Can't wait to try it on myself :)

What size do you think that is? 42 mm?
 
Well, he is a classy guy, :D

But seriously, great subtle messaging. Tim Cook could afford a hundred gold Editions with the mythical gold bracelet, but he wears the least expensive version, and he seemingly wears it everywhere. It says you don't have to spend exorbitant amounts of money to be classy with the Apple watch. It says the more expensive versions are there for the people who like that kind of thing and can afford them, but the least expensive version is good enough for Tim Cook.

Of course, Tim Cook is known to be a sports nut, so he may have simply just gone for the model that fits his personal style. But he can't be unaware of the message he is sending.

I doubt he's trying to send a message, he's just wearing what he likes. We haven't seen a lot of Watches in the wild with non sport bands (even Jony Ive was wearing a sport band at the September event) so perhaps because the sport bands are easier to produce Apple made more of them for employees testing the watch.
 
I doubt he's trying to send a message, he's just wearing what he likes. We haven't seen a lot of Watches in the wild with non sport bands (even Jony Ive was wearing a sport band at the September event) so perhaps because the sport bands are easier to produce Apple made more of them for employees testing the watch.

Actually, somewhere in this subforum I remember seeing a picture of an Apple watch in the wild with a leather loop strap. So not all watch testers are running around with a sports band.
 
Actually, somewhere in this subforum I remember seeing a picture of an Apple watch in the wild with a leather loop strap. So not all watch testers are running around with a sports band.

And there was that photo of an Apple designer wearing a link bracelet.
 
I doubt he's trying to send a message, he's just wearing what he likes. We haven't seen a lot of Watches in the wild with non sport bands (even Jony Ive was wearing a sport band at the September event) so perhaps because the sport bands are easier to produce Apple made more of them for employees testing the watch.

Also, Jony Ive used he sport band on a gold apple watch during the September apple event... Sir Ive staying classy.
 
Also, Jony Ive used he sport band on a gold apple watch during the September apple event... Sir Ive staying classy.
Well, if you're getting chauffeured to and from work in a Bentley every day you're pretty much expected to wear a gold watch, aren't you? :p

Also, if Tim is wearing the sports Watch he's sending very, very deliberate messages. Absolutely, without a doubt. That guy's as sharp a tack as they come, he's saying, "if this thing's good enough for me, it's good enough for you. And you know you want it, so come get it." :)
 
Well, if you're getting chauffeured to and from work in a Bentley every day you're pretty much expected to wear a gold watch, aren't you? :p

Considering he lives in San Fran and told Vanity Fair his commute is sometimes two hours I would hope he's being chauffeured so he can actually get work done while sitting in traffic. :)
 
Considering he lives in San Fran and told Vanity Fair his commute is sometimes two hours
Living impractically far away from where you work is such a stupidly american thing (although Ive is a Limey, of course...) Two hour commute! Jesus. And it's not even all THAT far either, the only reason it would take him two hours to get from S.F. to Cupertino is because of congestion, and why do they have such horrific congestion over there?

...Because of all the tens of thousands of motherfathers just like him who commute long distances by car of course. When I visited Sunnyvale back in 2006 there was a train that went all the way up north to S.F. itself, riding it didn't take all that long either. I would expect it to still be running, and wouldn't be surprised if the line continues down to Cupertino as well. Then from there he could ride his Segway to the Infinite Loop HQ... ;)
 
The train goes to the wrong side of Cupertino from the Apple Campus. It is a nightmare to get through traffic between those freeways. It can also be difficult to get to the train depending on where you live in the City.

I wonder where he could possibly live in SF that takes two hours. I lived right at the geographical center of SF (20th & Douglas). For 16 years I did the commute from there to a building that Apple just tore down to build the spaceship. Even at the height of traffic about 18 years ago (when I moved to Kauai) it was never worse that 55 minutes. At times with no traffic it was 40 minutes.
 
I wonder where he could possibly live in SF that takes two hours.

He lives in Pacific Heights, he bought his new home in 2012 for $25 million.

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The train goes to the wrong side of Cupertino from the Apple Campus. It is a nightmare to get through traffic between those freeways. It can also be difficult to get to the train depending on where you live in the City.

I wonder where he could possibly live in SF that takes two hours. I lived right at the geographical center of SF (20th & Douglas). For 16 years I did the commute from there to a building that Apple just tore down to build the spaceship. Even at the height of traffic about 18 years ago (when I moved to Kauai) it was never worse that 55 minutes. At times with no traffic it was 40 minutes.

Maybe he meant two hours total each day. The New Yorker piece said his commute was an hour. On John Gruber's recent podcast he said the drive from SF to Cupertino was a crappy drive.

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He lives in Pacific Heights, he bought his new home in 2012 for $25 million.

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Just to note, that's the house he apparently bought but the New Yorker piece said it was being remodeled (by the same firm doing Apple's new campus) so I doubt it will look like these photos when he moves in.
 
The train goes to the wrong side of Cupertino from the Apple Campus. It is a nightmare to get through traffic between those freeways.
Right. Well then, have a company car come pick him up at the station then. Problems are meant to be solved, and this one isn't that tough a nut to crack. I'd be embarrassed as hell to be privately chauffeured to and from work each day - my ego just isn't big enough for that kind of nonsense.

While one could say that yeah, it's his "right" to be driven pretty much anywhere the hell he wants to in a two-ton (plus, probably) luxury car, that jives pretty poorly with the increasingly firm environmental tack Apple's been taking over the past couple years.

It can also be difficult to get to the train depending on where you live in the City.
I suppose efficient mass transit systems is one thing us Euros could teach american city planners; after all, trams for example CAN be so much more than just quaint tourist magnets... ;)

For 16 years I did the commute from there to a building that Apple just tore down to build the spaceship.
Wow. That's pretty cool. Thanks for sharing! :D
 
Just to note, that's the house he apparently bought but the New Yorker piece said it was being remodeled (by the same firm doing Apple's new campus) so I doubt it will look like these photos when he moves in.

I imagine they're installing a transporter to establish a direct link to the mother ship.
 
Right. Well then, have a company car come pick him up at the station then. Problems are meant to be solved, and this one isn't that tough a nut to crack.

How does that solve the problem of nightmare traffic between the train station and Apple campus? A company car is going to get stuck in traffic as much as any other car.
 
How does that solve the problem of nightmare traffic between the train station and Apple campus?
How big is Cupertino? Not that big, yes? So traversing it by car can't be more than a fraction of the time it takes to travel all the way from SF to Cupertino in the same car.

To increase efficiency, you wouldn't cart JUST Jony Ives in his own private car, of course. You'd pack in a busload of people into...well, a bus, and drive all of them at the same time. This cuts down on congestion.
 
50 000 inhabitants in Cupertino, I live in a town with the same number of inhabitants and that's not so small.
 
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