…Reminds me of Hondas marketing for the Element. Surfers! Campers! Kids on Adventures! All 19 of them, right? The Element was AWESOME - as a manageable SUV for old homeowners with pets...
So true. The Honda Element was a cheap, high quality, thoughtfully-designed and multi-purpose platform. Pretty rare for a product. It looked a bit odd, but that was part of the appeal. Buyers could dress it up fancy with aftermarket upgrades and cruise the boulevards, take it to the beach overnight or leave as a simple utilitarian transporter down on the farm. It all worked.
All the watches are the same: Platforms for apps that can be whatever the owner configures them to be. Interestingly, when I was in Apple store buying mine, most of the interest round the table was from middle-aged and older folks. A trio of little old ladies looked like they were in their 80’s - and they seriously looked like buyers.