Will that mean Apple won’t roll out promo advertising in Apple wallet for the EU?
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Will Delay Bringing New Features to Users in the EU
- Thread starter MacRumors
- Start date
- Sort by reaction score
Practical question. Let's say an American with a MacBook Pro and iPhone (recent generations) goes to the E.U., let's say Germany if a specific location matters, for a month. And let's say his MacOS and iOS are up-to-date and have all the features working.
While he's in the E.U., do those features Americans have that the Europeans don't still work for him, or not?
What if he uses a VPN?
Conversely, what happens when a European tourist with a MacBook Pro and iPhone are in the United States?
What happens if a European tourist buys a MacBook Pro in the United States and sets it up here before going home? What happens when he gets home? Do the features quit working?
While he's in the E.U., do those features Americans have that the Europeans don't still work for him, or not?
What if he uses a VPN?
Conversely, what happens when a European tourist with a MacBook Pro and iPhone are in the United States?
What happens if a European tourist buys a MacBook Pro in the United States and sets it up here before going home? What happens when he gets home? Do the features quit working?
Don’t know 🤷♂️. Depends how Apple is enforcing it. Can be devices sold like with the Apple Watch case or geolocked
Personally I would never share my live location data with Google or Meta. But if others see value in this, why should they not be allowed to do it just because Apple says so?
So is Apple interpreting the DMA more strictly than intended? Because I feel like that's the case. I just don't get how iPhone mirroring of all things cannot be implemented because of the DMA.
Last edited:
It's not your device @MilaM --- it is Tims device and software and you're just using it.
Your role here is to do only whatever Apple says is ok.
Sorry, these are just the rules!
Apple knows the location of your device. They will disable some of the features that are mandated for EU customers when you stay outside Europe for a couple of weeks. I don't remember the details though. It was reported here on MR, but I can't find the article.
The other way around it would not affect you. Unless you would try to change your region and billing address. This used to quite difficult to do. I'm not sure how it works currently.
The gist is, Apple makes it rather difficult to use your phone under the rules of a different country.
Last edited:
Apple for some reason (well not hard to guess) decide to be confrontational on every turn on every issue in democratic rule of law countries.
It has backfired in the USA in a case they had in the bag and doesn't seem to be working out that great in the EU either.
As expected.
Turns out, the EU DMA is not really for the benefit of the end user...
Turns out, the EU DMA is not really for the benefit of the end user...
They (this user) don’t like it when they can’t use a small iOS feature, but surely they love it when they can use the warranty of a purchased good for 3 years since purchase date, 14 days no questions asked returns when online shopping, travel around countries with its national ID and same currency, have free roaming to navigate on those countries, healthcare too, European funds to get discounts for youth or programs for small business to grow… Along thousands of other benefits (like the freedom to modify your device without losing warranty)…
I do not like too that some features are not available here, but I wouldn’t trade my country EU status for iPhone mirroring and Visited Places, lol.
If someone sees value in constant location-sharing with Meta or Google, there’s a platform that supports that. But Apple shouldn’t be required to build its system around the preferences of people who fundamentally disagree with its philosophy.
The reason is if Apple offers a feature like iPhone Mirroring, they have to allow others to offer the same feature. Apple is never going to allow third-parties to completely control your iPhone remotely without the phone being unlocked. It's a serious privacy and security risk. They're just not going to do that.
I think it's interesting that Apple still believes Europeans are Americans.
In America, three things are important:
The brand, the brand, and the brand.
Only then come things like quality, price, or usability.
And this way of constantly emphasizing that features have to be moved is typical American guerrilla marketing. In the hope that people will take to the barricades.
It works in America. Twenty years ago, people were beaten up for using the wrong brand of laptop.
In Europe, people look at each other and ask:
"What are these embarrassing statements? Yes, maybe it's a very very bit sad, but it's more important to us that Apple respects the law. We can do without the great, amazing, incredible, magical features.”
Yes, there are fanboys here who want to abolish laws for Apple just as Trump the separation of powers.
But the majority of people understand that Apple is a company, and Europeans know that the brand is just an emotional anchor. In the end, it's about money and a company that wants to flout the law.
In America, three things are important:
The brand, the brand, and the brand.
Only then come things like quality, price, or usability.
And this way of constantly emphasizing that features have to be moved is typical American guerrilla marketing. In the hope that people will take to the barricades.
It works in America. Twenty years ago, people were beaten up for using the wrong brand of laptop.
In Europe, people look at each other and ask:
"What are these embarrassing statements? Yes, maybe it's a very very bit sad, but it's more important to us that Apple respects the law. We can do without the great, amazing, incredible, magical features.”
Yes, there are fanboys here who want to abolish laws for Apple just as Trump the separation of powers.
But the majority of people understand that Apple is a company, and Europeans know that the brand is just an emotional anchor. In the end, it's about money and a company that wants to flout the law.
Ugh. I was really looking forward to the visited places in Maps.
So you admit that Apple should and is allowed to make decisions for users?
Quick question:
does that also apply to other companies? Is your car manufacturer allowed to decide where you fill up and who you allow to ride with you? Is your refrigerator manufacturer allowed to decide what products you want to store?
Or are you just twisting the facts?
Because Apple doesn't need to build the system around the preferences of people.
That's a lie from the company. They should just give users the choice.
For example, if some wants to use an alternative browser, they can do so. If they don't want to, they can continue using Safari. Why is this choice a problem on iDevices?
Or, in your words: Why isn't Apple interested in its philosophy on the Mac?
It would work same as right now you can generate random credit card data for a random US address and enter that data into your icloud settings and get all those features working in EU but you will miss all the apps bought with your eu account. So with a legit US credit card credentials you can move around the world and the features will work with all your apps bought with that US credit card etc....reason why the whole Apple vs Eu is a huge bs and it is all about managing peoples data which Eu does not want to give permission to.
Like think about it: "with our Apple Intelligence no other entity will have access to your data.." ofc except Apple, and with overall grow of AI, the data to teach all those models is most important and nobody wants to let them away hence Apple vs EU.
My refrigerator manufacturer did not provide an ice cube maker function. The OUTRAGE!
Yes, absolutely. That's part of the deal with selecting Apple. I personally consider that a big advantage to Apple over Android, because it results in additional privacy and security, and fewer things I have to worry about with my parents/wife/kids' devices that I manage.
If consumers want that, sure.
That's your opinion. Apple is allowed to have a different one. I personally think their opinion results in a better outcome for the vast majority of Apple's users, even if it is annoying for a smaller subset of Apple's users (who happen to be overrepresented on tech enthusiast forums like MacRumors).
If that's important to you, there is another platform.
iOS has over 10x the number of users of the Mac, including hundreds of millions of less technically inclined users. iOS was also designed from the ground up to be locked down much more than the Mac is. Phones also have much more personal and private data on them than most computers, and are carried with us everywhere we go. iPhones are significantly more secure than Macs because of these restrictions.
Not only can different platforms can have different rules, I'd argue they should have different rules.
I'd also argue it's Apple's business. If consumers don't like it, they'll buy Android. No need to go interfering in the free market to force your ideology on a company with a minority market share.
Last edited:
Apple isn't Google or Microsoft and we don't want them to be, but the EU is hell set on make them all the same.
The thing is very simple, EU is an Union meaning all the countries have same/similar laws and for example you can easily buy smth from other country and have same support as in your local country. So for Apple to be "compatible" with european rulling they would have to support German language on the same level as Estonian or Greek which is hard to do at AI level bc you either need new models with data from that language (impossible) or you need a huge model with no specific language which will work for every language on Earth. And that can be don't maybe by OpenAi but Apple struggles to provide even simple Siri support for English language and very limited closed ecostystem (like the support for all the internal functions of the phone only). For now Apple in EU is seen like (don't want to call it a racist but it is close) brand which says something like: we will support California and New Yourk and Texas but not Nebraska and Montana bc the US government is pushing US to do so, probably you would agree that it sound funny at least.
PS. Please keep in mind that Apple can't even provide AI for their main US market so talking about EU preventing them doing so in EU is laughable. Not sure why, but they have very limited resources rn and are trying to blind peoples eyes with such statements. And I know it will sound crazy...but maybe just the time of Apple being the best and the biggest is slowly ending and same as with their iphone invention, someone will come very shortly with a product like an AI agent with no keyboard no screen, voice only or vision glasses or whatever and people will in 5 years forget about phones and especially iphones. (my assumption is that they are cutting their losses rn and getting as much money as they can from current product without investing too much bc all the resources are going towards creating a new completely different product/market, that's a positive vision, negative would be they will jsut collapse in 10 years time)
Apple won't inflict this on the Europeans until it's been thoroughly beta tested by us Yanks. Lucky bastards.🤨
👏👏👏 I've never been a fan of bleeding edge. 'tis the second mouse that gets the cheese.😁
I don’t think so. Cars, phones, TV’s, consoles and thousands of products and services are sold from all over the world here without any issues or fines.
Apple and Meta are the only ones who have been fined because they don’t comply with the laws and are trying to find loopholes to piss them even more off. All other companies big and small just complied and made minor adjustments.
If Apple is withholding features it is beneficial for third party developers and services anyway who already offer the same or better functionality while complying with the laws. They are only hurting themselves by chasing customers to the competition.
Thank god we (UK) left that dump, good riddance to the EU.