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You realize that Apple is in a business of selling as much as possible, not in a business of playing stupid games?

Not selling as much as possibile, but making the most profit. Subtle yet important difference.
 
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But it's definitely not in Apple's interests to overestimate demand. If they underestimate demand and don't manufacture enough, they may lose some sales but more likely many will wait/order and it makes great headlines that the iPhone is sold out. If they overestimate demand, they're potentially left with unsold stock, and the word goes out that the iPhone is underperforming, damaging the hype they work so hard to engender.

I reckon Apple intentionally make conservative estimates of launch demand figures, for just this reason. Given that even the conservative estimates are so astronomical, it's easy to miss. :)
Yes, it's always a problem. For any company.
 
To add to this I find it weird that they spent so much time on developing silly stuff like the new balloons etc. in iMessage, sending your heartbeat in the watch and endless showcasing of games in their key notes while stopping development on some of their previous flagship software. It's like the entire company has a midlife crisis :)

It's the result of their strategic and marketing switch, from technology to 'pop culture'.
 
The only numbers that really matter are quarterly and annual. What happens in that first weekend was never really important. I thought it was fun but silly to announce those numbers in the past. There was a certain awe at the demand, but in the end it has about as much influence as the first weekend box office take has on my choice of movie to watch.

To the people saying Apple should have all the phones people want the day they want them, think for a minute and you'll understand the challenges with that. Everything from time to market, labor force, shipping logistics, to production efficiency.

People looking for doom and gloom can manufacture it. Apple gave Wall St. guidance on what they think they'll do, and they'll hit that or not.
 
That never stopped them in the past. More likely they're worried if the numbers are disappointing the share price with sink and all their VP shares with be a worth a few million dollars less.
 
Awesome news. Now we'll even more unfounded releases from analysts with their predictions as to how poorly the iPhone 7 did. Followed by complete silence when Apple posts another monster holiday quarter.
 
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After ALL these years of Apple issuing new iPhones WHY is there STILL limited supply stories? ... fishy, fishy.

Does Apple have a clue about their business model? It's all hype and BS, lad .. nothing more, nothing less.

Apple is cramming more and more stuff into the same or less space. That calls for some unreal tolerances. Apple has to make millions of parts with unreal tolerances spread out amongst several factories. Just saying that that could be an explanation.

I've never seen any evidence that deliberately limiting supply actually creates demand. Customers want a product because it's a good product. Apple can't book revenue on a customer who walks into an Apple Store but leaves empty-handed because there aren't any iPhones in stock.

Apple is lowballing the supply, but I don't see any evidence that it's part of a marketing strategy. As an operations expert, Tim Cook hates inventory being kept around longer than it has to. It's just the lesser of the two evils. He would rather Apple Stores sell out of iPhones than have too many iPhones on hand.
 
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Obviously, things are very clear that iPhone 8 (not sure about 7s) will be the phone everyone is aspiring for.....unless some corporate deals and exchange programs allows free refreshes..
I don't get it why everybody seems to think the iPhone 8 will be the phone to have. Apple had two years designing the 'same' phone while lots of their competitors were already offering what Apple has to offer since yesterday. Also the price hike is ridiculous.

Maybe the iPhone 8 will be a good phone and maybe it will have a more appealing design. But at the pace competitors are coming to market with even greater features and design, is telling me that cap will be even more widening next year.

Apple just lost an opportunity to grab back some market share it is losing rapidly. It lost that opportunity. Oh well... Cook says Apple was never about market share but about selling the 'best' mobile phone.

By even making the 7 more expensive is more proof for me that they are more focused on profits than tech.
 
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I noticed that the more Apple does something that this forum doesn't like the more successful Apple is.
Lol, "Planet of the Apps" is going to be a smash hit, then. Actually...it very well could be. :eek: What if Sia's weird performance yesterday was some occult ritual to ensure that "Planet of the Apps" would become "must-see-tv"?

I've been trying to figure out why anyone would herald the release of new products with a musical reenactment of the plague, complete with endless minutes of weeping. :confused:
 
Lol, "Planet of the Apps" is going to be a smash hit, then. Actually...it very well could be. :eek: What if Sia's weird performance yesterday was some occult ritual to ensure that "Planet of the Apps" would become "must-see-tv"?

I've been trying to figure out why anyone would herald the release of new products with a musical reenactment of the plague, complete with endless minutes of weeping. :confused:

I can't comment on any Sia since i turn the keynote off every time they have an artist on stage. Also i mute jonny. It brings me peace of mind.
 
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Because as far as i know there is a limit to everything.


Is Ive and his design team just putting the finishing touches on the new iPhone this weekend with production starting on the weekend. How long has Apple been in the iPhone production business?
 
The only numbers that really matter are quarterly and annual. What happens in that first weekend was never really important. I thought it was fun but silly to announce those numbers in the past. There was a certain awe at the demand, but in the end it has about as much influence as the first weekend box office take has on my choice of movie to watch.

To the people saying Apple should have all the phones people want the day they want them, think for a minute and you'll understand the challenges with that. Everything from time to market, labor force, shipping logistics, to production efficiency.

People looking for doom and gloom can manufacture it. Apple gave Wall St. guidance on what they think they'll do, and they'll hit that or not.

Every year Apple gets millions of dollars of free publicity surrounding the launch of the new iPhone. It quite literally propells their sales for the first few months after launch. Take that away and you have.... a Samsung product launch. Good product but no lines waiting outside to buy one on launch day. I can't see Apple wanting to go down that route.
 
If they say the true that they can't meet the demand since production started too late it'd show Tim as a bad leader. They can't release finished OS software on time with some announced features promised to come later, and now have issues with iPhone production. How are they going to release the next iPhone? It's gonna be even more difficult to assemble.
Sounds like it could be a disaster if nothing changes.
 
Very strange response in the forums here.

Apple have clearly stated here that the 7 and 7 Plus will sell out, which will understate first weekend sales.

The story is that supplies will be limited, not that demand will be flat!

I think what folks are speculating is that  won't sell as many as previous models. They're expecting this and thus decided not to release the numbers. But, new iPhones always sell out due to Apple's popularity and initial supply constraints, so by not releasing actual numbers they get to report only positive news: "new phone so awesome it has already sold out!" while in actuality they may have sold the lowest number in years. Clever, but I don't think they're really fooling anyone.
I wouldn't be surprised if the new phone doesn't sell well. For me, it has no significant advantages over the previous models, and one big disadvantage due to the removal of the headphone jack.
 
To add to this I find it weird that they spent so much time on developing silly stuff like the new balloons etc. in iMessage, sending your heartbeat in the watch and endless showcasing of games in their key notes while stopping development on some of their previous flagship software. It's like the entire company has a midlife crisis :)
Apple isn't able to compete to the new Chinese brands. There is little in the iPhone Apple has developed itself. As in China the Apple ecosystem isn't on par with the ecosystem Apple holds in the USA. Siri is a joke, as is maps and same for the computer offerings. As I said before, Apple is turning into the Gucci and Prada of the computer industry. They are well designed, but other brands offer more bang for the buck. I will never invest in Apple computers again because it's not a safe investment. New iWork? Lol, how many times did they introduce iWork in the past and let it slowly die again.... Final Cut Pro anyone? They sell nice looking computers at a Gucci and Prada price. Blame Intel? Well, offer better screens, ssd's, more ram, better ports, better design... Just do something and lower the price on those aging dinosaurs of computers.

Since 1989 I've been a proud Apple owner and always advertised my experiences to friends, colleagues and family. Today I never recommend Apple computers anymore. I really feel ashamed how Apple has changed the last couple of years and, don't get me wrong, I hope the iPhone 7 will be a hard sell for them. Only drop in profits seems to wake them up. Let's hope on that then. If not... It's goodbye my old friend.
 
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I can't comment on any Sia since i turn the keynote off every time they have an artist on stage. Also i mute jonny. It brings me peace of mind.
lol. I actually think Sia is a talented songwriter so I was curious and interested in what she would come up with, as usually I've really only enjoyed her music as performed by others. I just think that performance was a horrific match to the event. You want people upbeat and enthusiastic. That was a dirge if I ever saw one. Mini Mouse presides over the Apocalypse. :confused:
 
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I have no idea what or who you are talking about....I am just telling you, I lost about $2,000 in the value of my Apple Stock today.
Which means you've got a thousand or so shares at a total value of about $106,000 and lost a couple percent. If you bought them yesterday and sold them today, then you're a day trader and know the risks. If you bought them in May, June or July then you're still making money. If you bought them in January, February or March, you're still making money. If you bought them before 2015, you're making money. If you bought them before August 2015 you've gotten at least $2000 in dividends.

If you bought them any other time and thought you'd make a killing selling today then you haven't been following Apple's guidance as a responsible investor.
 
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Every year Apple gets millions of dollars of free publicity surrounding the launch of the new iPhone. It quite literally propells their sales for the first few months after launch. Take that away and you have.... a Samsung product launch. Good product but no lines waiting outside to buy one on launch day. I can't see Apple wanting to go down that route.
Honestly, if I thought Apple's business model was based on irrational hype propelling their sales I'd get out fast. That's not how you build a sustainable business and Apple knows that. I'm sure they were happy to see people excited about what they were doing, but nobody should see that as a long term strategy.
 
Well actually, you're wrong. On launch day Apple typically ships directly from China, although for the last few launches they were shipping out of the US.

In any case, 10.0.1 GM just was released yesterday, which means that it was probably ready last week. They can't box the phones until GM software is ready because they need to burn them onto the phone, so they can't be sitting in a warehouse weeks ago.

This is a JiT production system and a line can only produce so many products. There's a huge ocean of parts that all come together, and while the phone can theoretically be assembled ahead of time Apple generally tends to put GM software on them...which means that, at least on launch day the devices are fresh from the factory.

Utter tosh I am afraid....you know how far China is away my friend? Launch day is tommorow in China. You really believe there is a fleet of jumbos picking these up from a factory in China on launch day and popping them through your letter box? Honestly Santa has an easier job and that is more believable. You reckon someone pressed the "go" button as soon as Tim finished yesterday?

I spend my life getting things to lots of places on time, and it takes a lot of planning and a lot of distribution, logistics and warehousing to make it happen....when you want it and on time.
 
Apple: Launch weekend numbers are not useful anymore, always get spun as negative, and are always limited by supply no matter what that supply number is. Therefore we're just not going to bother reporting it anymore.

MacRumors forum trolls: This phone is a flop.

God I hate this site sometimes.
For the iPhone? It always solds out and Apple is proud of the week numbers so that their stock increases as well in that moment. I haven't seen them spin as negative. Even the 6s sold very well. Not releasing numbers for a refresh of the refresh model is not the best in terms of stock timed increases.
 
Which means you've got a thousand or so shares at a total value of about $106,000 and lost a couple percent. If you bought them yesterday and sold them today, then you're a day trader and know the risks. If you bought them in May, June or July then you're still making money. If you bought them in January, February or March, you're still making money. If you bought them before 2015, you're making money. If you bought them before August 2015 you've gotten at least $2000 in dividends.

If you bought them any other time and thought you'd make a killing selling today then you haven't been following Apple's guidance as a responsible investor.
I'm pretty sure he's just commenting on the stock losing value (while he still holds it) because of negativity in the wake of the keynote. But your comments are valid for long term investing. My husband and I hold our investments with an eye to the long term.
 
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