If you know how the corporate world and a public company works, rule 101 is only say anything at all if you have to.
Got a tip for us?
Let us know
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Apple Will Not Release First Weekend Sales Numbers for iPhone 7 Due to Demand Outweighing Supply
- Thread starter MacRumors
- Start date
- Sort by reaction score
If you know how the corporate world and a public company works, rule 101 is only say anything at all if you have to.
The 6s sold very well and is still selling well, but during launch week, it was being widely reported as having "low demand". In recent days it was even reported as STILL being the most popular smartphone on the market in terms of sales numbers, but is still widely reported as a flop. It doesn't matter what ACTUALLY happens with the sales. The tech media makes a lot more money in click revenue by just spinning it negative. Seems a lot of people here eat it right up too.
Fair enough, but he gave a sign with no magnitude. Stock is down, but giving the fall in dollars is meaningless. And one days' movement is meaningless without context. Actually, one day's movement is meaningless even with context.
My point was to provide context in the same "language of investing".
Stock: It takes a dive after every product announcement. Whether the product is good or not, they never live up to the hype (what, no blue iPhone 7?). Wait a few weeks for the real impact (positive or negative).
Supply and demand: as others have said, the supply can be controlled by the company. Make too few and you have an upper limit on the possible sales at launch. Thus, for whatever the reason (parts shortage or conscious effort to limit the amount available or prediction that this won't be a big seller) you simply cannot match previous-years' numbers.
Fanboy: Simply liking a product and saying so doesn't make you "fanboy." Likewise, saying "I own every Apple product out there but sure wish the new iPhone had USB-C instead of Lightning" will make you a hater in the eyes of some people.
Supply and demand: as others have said, the supply can be controlled by the company. Make too few and you have an upper limit on the possible sales at launch. Thus, for whatever the reason (parts shortage or conscious effort to limit the amount available or prediction that this won't be a big seller) you simply cannot match previous-years' numbers.
Fanboy: Simply liking a product and saying so doesn't make you "fanboy." Likewise, saying "I own every Apple product out there but sure wish the new iPhone had USB-C instead of Lightning" will make you a hater in the eyes of some people.
Yes indeed.
iPhone 7 is OK for those who need a phone. Or the obsessive "must have the latest" types.
But the rest of us have a golden opportunity to save money and pass on this model. With next year promising some excitement and something new, that'll be the one to consider.
It only surprises me bc it happens every year like clockwork. Stocks shouldn't be so predictable, but I guess human behavior is.
I believe in past years, within hours of pre-orders being taken; we would see that Apple was already sold out of available stock. We will see what happens this year. Unfortunately, I am pessimistic on the iPhone 7 (and I have a substantial amount of Apple stock in my retirement - I want Apple to be successful). I believe yanking the headphone jack was a huge mistake - and either I am right, or I am wrong. I'll let the sales numbers decide; which we will know more about on Monday.
This is a no-brainer choice. When the expectations are that you will surpass last year's sales, you set yourself up for a no-win scenario. Let the roll-out happen and give people a chance to warm up to having no 3.5mm jack, and release the solid sales numbers a couple months in.
I understand that. My point is, there must be a way to avoid having this period coincide with a major product launch. Apple knows when they launch the iPhone. Appearances matter.
Believe what you will, but most people use the included EarPods, so the number of consumers who'll be actually upset by the removal will be insignificant. Even more so, when you include the fact that they're including the 3.5mm to lightning adapter with the phone.
Cook had to do it within a window of his 5th year as CEO, according to most sources the sale process started around May.
While I don't need a new phone I will be one of those who will be buying the new 7, simply because of the camera - as for the rest of Phil's gibberish, I muted it out.
The current iPhone 6 is being passed down to a loving home, as a consequence.
Last edited:
It should outsell the 6S easily but it won't outsell the 6/6 Plus launch. I don't think Apple will ever be in that unique position with the pent up demand for larger screens again. The "mother of all upgrades" in 2014 was also "peak iPhone" sales.
That distinction is kind of meaningless to everyone but the tax man, isn't it?
Yes, they are masters at deception. Another example is how they claimed to generate the second highest amount of watch revenue, just behind Rolex. But they don't release any watch sales directly. Very sneaky - blow hards.
Also, be very careful. You used 'the' preceding the iPhone name. Phil instructed us all that it is not proper to precede iPhone with 'the'. They will be after you now - if you happen to be a developer and submit an app, it will never be featured, and probably just rejected.
thanks for the heads up - I'm about this far from being completely banned here and now I'm on Apple's watch list ... sheesh.
I'm pretty sure changing a stock sale in light of an announcement or changing an announcement in light of stock sale would be illegal. The whole point is that the sale should be completely decoupled from the daily operation of the company, appearances be damned.
I think your real point though, given the thread, was that they could have said 8 months ago that they wouldn't release first weekend numbers on new products-- and yeah, that was a bobble.
Not the case last year. 6s was readily available in most cases for most of the first initial weeks. The initial run of 6 Plus models were in short supply for a long time. Before that, the iPhone 4 was the last time I remember having to wait weeks and weeks to get a new one in my hands.
Launch numbers are not indicative of the long term success of the phone. They're different every year for different reasons.
Not sure what you are implying but his OP was pretty clear. Losing value as in stock price dropped. Pretty obvious.
This is just crazy enough I can't tell if you're serious or kidding... Do you think they're lying about being second to Rolex? That would be no less illegal than any there false disclosure of financial performance by a corporate officer...
I wasn't implying, I was asking... What does selling or not selling say about how much the stock price dropped, or what that implies about the markets view of Apple's future performance?