Apple Will Reduce iPhone 7 Production By 10% in Early 2017 Due to 'Sluggish' Sales

[MallardDuck]

Yet another click bait for trolls on MR
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iPhone 7 comes with tiny lightning adaptor so you can use whatever headphones you have and have you heard about wireless?

If you don't want to charge and listen or plug into rental at the same time....and want a dongle in your pocket, and are 100% sure you'll always have it, and.....

Wireless sucks, and won't make it across the country on a flight.

Not everyone lives on a Cupertino campus and only uses headphones an hour at a time.

 

[epicrayban]

Apple is operating on a different time frame than most companies. They can afford to have one or two bad/slower years. I don't like it either but it's the truth.

I suspect Apple will bounce back with the iPhone in 2017 because they'll finally have compelling new features.

 

[4jasontv]

If you don't want to charge and listen or plug into rental at the same time....and want a dongle in your pocket, and are 100% sure you'll always have it, and.....

Wireless sucks, and won't make it across the country on a flight.

Not everyone lives on a Cupertino campus and only uses headphones an hour at a time.

What about the fact that good headphones last a long time, and I just bought a new pair.

 

[Red Oak]

Yup. And somehow still much more meaningful than your useless comment.

LOL. Great comeback!

 

[jrbdmb]

No one said Apple was first.

Apple started the trend.

What HIGH volume FLAGSHIP device introduced the general public to the fingerprint scanner? The iPhone.

Aside from us nerds on here, no one can even name a high volume flagship device that had a fingerprint scanner before the iPhone. Good luck with people knowing what the "Atrix" is.

Love the Apple arrogance. A feature really isn't relevant until Apple adds it to their phone, then it somehow becomes "magical."

 

[nfl46]

Love the Apple arrogance. A feature really isn't relevant until Apple adds it to their phone, then it somehow become "magical."

My point stands.

BEFORE Apple's fingerprint scanner, they were TRASH on smartphones.

You can agree to disagree but that's just the reality of the situation. So, yes, Apple made fingerprint scanners on smartphones "magical."

 

[coolbreeze]

Lol we are still going on about the headphone jack, are we? I have a pair of Fidelio headphones I love. I attached the dongle to them and it stays there. Plug them into the jack, listen, unplug from jack. It's just an extension that's become part of the 3.5mm cable.

Non-issue.

 

[jrbdmb]

I don't know, waterproofing was pretty dang awesome, I thought. Stereo sound....it's all about how all the refinements come together.

Waterproofing that really isn't, since Apple will still refuse to service your iPhone due to water damage. "Stereo" sound from speakers an inch or two apart - why bother? And then there is the lost headphone jack (and tiny dongles are a royal PITA, esp. at $10 a pop). I will give credit to one real improvement, the camera on the 4.5" 7 finally has OIS.

But overall not that awesome, and I'll stick with my 6 for another year.

 

[ILikeAllOS]

Headphone Jack. We tried to warn everyone that was a bridge too far. But you know.... THINNER !!!!

The jack was removed to make room for the Taptic engine, not so they can make it thinner.

 

[coolbreeze]

Waterproofing that really isn't, since Apple will still refuse to service your iPhone due to water damage. "Stereo" sound from speakers an inch or two apart - why bother? And then there is the lost headphone jack (and tiny dongles are a royal PITA, esp. at $10 a pop). I will give credit to one real improvement, the camera on the 4.5" 7 finally has OIS.

But overall not that awesome, and I'll stick with my 6 for another year.

I have Apple Care+...they would cover it then, right? If not, I'd take a sledge hammer to it and walk in and shrug...dunno what happened...

 

[Tech198]

The jack was removed to make room for the Taptic engine, not so they can make it thinner.

Apple removes stuff for something only about 50% of people care about. not what 75% really care about.

I bet u only a handful of people care about the tactic engine..... and i would say more people will be at a loss of the headphone jack. therefore it wins, but Apple makes their own decision.

 

[elgrecomac]

As an owner of an iPhone 7 Plus I can tell you this: the single connector to make it thinner is just stupid. I had to buy this phone because my iPhone 6 Plus was plagued with the phantom keystroke problem which became unbearable. With my phone out of warranty I was forced to either A. spend $150 to fix it or B. buy a new phone ...which I did. I'm not thrilled with the taptic interface. And the only reason I stay with Apple is because of my being entrenched in the apple ecosystem

 

[Pentium]

Well at least it's expected! same old design, I got the 7 Plus and I love it, but I can't see any major reason to update for regular users...
MacBook Pro on another hand was not expected, it's a mess, hope that 2017 will be a better year for Apple

 

[falainber]

Cool bro, what's the everyday equivalent to the secure enclave on the Android side? Oh wait. There is none.

Of course, there is. The same functionality in Android is implemented based on the use of ARM's TrustedZone and Google's Trusted Execution Environment (API).

 

[throAU]

not surprised.

mobile phone market is pretty saturated and (most, normal non-fanatic) people are only replacing phones due to attrition. the iPhone 7 whilst a great device doesn't really offer me anything i can't do with my iPhone 6 (non-S). There's no "killer" reason to upgrade.

I'll no doubt get whatever the current iPhone is when my 6 battery dies or the device is destroyed, but until then....

 

[DevNull0]

Headphone Jack. We tried to warn everyone that was a bridge too far. But you know.... THINNER !!!!

That's okay, the revenue from the airpods will bridge the gap so Apple will come out on top. Especially after they sell a version 2 to all the fanatics who got a version 1 with a bad battery .

 

[Michael Scrip]

I am aware of that and it was terrible.

Exactly.

In fact... the fingerprint scanner on the Atrix was so terrible... they didn't even bother with it on the Atrix 2.

That tells ya something.

On the other hand... once Apple introduced a "good" fingerprint scanner... it has been on 4 generations of the iPhone so far. And I assume it will continue on future iPhones too.

 

[fs454]

Of course, there is. The same functionality in Android is implemented based on the use of ARM's TrustedZone and Google's Trusted Execution Environment (API).

Which came.....say it with me.... well after Apple had come up with it.

 

[Cyrax]

I am sticking with my iPhone 6 for another year. I just don't see the point of getting this. Part of the problem is the headphone jack, but it's more that I don't see what I am getting in exchange. Yea the CPU is faster, there is more memory, but I'm not spending all that money for just that.

 

[Reason077]

I know I'm old-fashioned, but a headphone jack would instantly boost the appeal of the iPhone 7 to me.

 

[Septembersrain]

I know I'm old-fashioned, but a headphone jack would instantly boost the appeal of the iPhone 7 to me.

I kinda thought that too but for me it turned out to not be a deal breaker. Though I'm the type who has a 6s, 5c, Lumia 640, Note 3, and about 3-4 other off brand Chinese phones.

So I'm an exception.

 

[kahkityoong]

I am one who didn't upgrade this year due to the lack of the headphone jack. I've got 5K invested in a pair of earphones and a headphone and am not interested in a phone without a jack. I fairly frequently listen through my iPhone SE out of convenience. There's no absolutely compelling reason for me to get a new phone so I'll be sticking with the SE until something else like the Pixel matures as an option.

 

[falainber]

Which came.....say it with me.... well after Apple had come up with it.

So? It's not like Secure Enclave was the first human success in securely storing the information. I was simply mocking Apple marketing where they invent stupid catchy labels for their own implementation of fairly well known things.

 

[TonyC28]

I'm not a significant stock holder so I don't really care what the sales numbers are, but I'm wondering if consumers have simply realized that the phones are good enough to last 2-3 years, and there's always a better model around the corner, so might as well stretch out the current device for another generation.

This. This is exactly how I feel about it. Maybe I'm getting old or more mature or boring or smarter with cash, but I just didn't feel like I "needed" this iPhone iteration.

 

[fs454]

So? It's not like Secure Enclave was the first human success in securely storing the information. I was simply mocking Apple marketing where they invent stupid catchy labels for their own implementation of fairly well known things.

Shame on them for coming up with marketable names for something other companies call a Trusted Execution Environment.

Apple did the first mass-market, fast, "it just works" fingerprint reader. Full stop. Nobody else could get it right until the 5S came along. Full stop. They're also the first to do it the right way on a notebook, too.