Currency exchange and all that aside, I think this is a great companion for my new iMac. When I worked it out, the new iMac 27" with this extra 27" was at least $2,000 less than a Mac Pro with the 2 screens. Everyone is so concerned with "pro" use, "color gamut", and all this other stuff that many people simply do not care about. If the screen could only display 16 colors, then, yeah, it would be a waste. The fact of the matter is that if you are playing games, doing financial work, and watching videos, the "color gamut" isnt going to matter. Me, I just want the large real estate, and I'm willing to pay for Apple equipment every 5 years or so. In my experience, it lasts for years upon years, so its a solid investment for me. If you need that incredibly precise, "pro" monitor, then just go buy it somewhere. Apple has never claimed to be a niche pro company, but a consumer company. If that isnt good enough for you, fine. But calling everything "epic fail" because it isnt up to your expectations is rediculous. Some people are pleased, and you obviously cant please everyone. It is what it is.