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Of course, Apple bought a property that was already popular. This is the first step. They are ironing out the production process, and I'd bet they will have something substantial rolling in the next two years. Or they could just buy Netflix! Netflix started mailing DVDs to homes. How many years have they been streaming? Amazon has humongous servers and expertise about distributing and streaming digital-- but Amazon movies wasn't an overnight event. What I envision, at a bare minimum, is replacing cable boxes and tuners. Pay for cable. Then have your choice of programming with YouTube video, Amazon Channels, Direct TV NOW, etc. Apple will need to have programming for the Apple TV. Then you can have a choice of programming. Note to Apple: put an antenna jack on the Apple TV. As soon as the newest ATSC 3.0 is ready, download the update. A TV with that content will end the "cable channels". Then let the cables compete with Apple, Amazon, Google Chromecast, etc. Or die as anything but an Internet provider.
 
Not surprised to see the hate here; a lot of people on this site are negative 24/7.

I'm not someone that was looking for to this initially but I couldn't help but enjoy the ad. Everyone is just goofing off and having a good time. I love music and like seeing other people enjoy themselves, so I'll most likely end up checking this out when it drops.
 
This is so stupid. Why would they take a segment from a late night talk show and produce it into anything? What's next, and whole show dedicated to Letterman's top 10?

If Apple wants to dip their toes into content creation with streaming video, this is not it. Purchasing Netflix when it was below $95 a share in 2015 would have been a better idea than this crap.

This is the Microsoft version of Apple, back when Microsoft was arrogant and stupid in the late 90's. They aren't focused on what they do best, they are panicking and trying to do too many stupid things to stay relevant.
 
Why? Start with making good computers. If you can do that then maybe branch into video or, better yet, buy Netflix who already knows how to do it.
 
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I don't think Apple can do what Netflix have done, cause they are too politicly correct.

That's a fair point. They do embrace rap artists though and that can be the opposite. Dr. Dre, for example, and his new show. I am guessing there will be some elements of it that Apple won't be comfortable with.
 
That's a fair point. They do embrace rap artists though and that can be the opposite. Dr. Dre, for example, and his new show. I am guessing there will be some elements of it that Apple won't be comfortable with.

Doubtful. They currently have no problem having him front and center despite his past convictions for assaulting women (not to mention his misogynistic lyrics).
 
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