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Design is fine, it's that way so it fits better in your hand and I think it's actually a better way to do it than all the other battery packs.

Hoping Apple ups the capacity on the 6/6S version to match...
 
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Im sure it's useful in its own right. But no way would I carry this attached to my iPhone.
 
Hey we haven't made the battery good enough in the £600 phone you're buying because we thought it should be so thin you couldn't hold it. You will buy a case to hold it comfortably and hide the ugly camera bump. You will also now buy this £100 case to actually use the phone properly.

Yours sincerely

Apple $$$$
 
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I personally love this case and have been using it on my 6, but I have always been function over form.

I love the added weight, grip, forward-facing speakers & mic, extended battery life, etc. Also, since the phone is now propped up, the home button is at a more natural position when keeping the phone up with your pinky grip. All that plus your ring finger giving additional support via the ridge on the back.

With the case's added capacity plus the 7's added capacity, I'm all in. Good job apple!
 
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I don't need this when I have a $12 external battery/charger rated for 10,000mAh. I can charge my upcoming iPhone 7 fives times over for a fraction of this.
 
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Why not just make a slightly thicker iphone with integrated battery at some premium cost or whatever? Apple is hot to trot on hating MicroSD and every other type of aftermarket expansion when they can make a walled garden more effectively by locking down avenues or even putting in firmware to artificially restrict compatibility, so it's amazing they allow these battery upgrades, though compared to other types of upgrades it's easier to accomplish with a case containing spare battery.
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It's so ugly that it's almost cute.

So is a baby opossum, which is where I believe they got the inspiration for those Alien movies...
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People keep ranting about how ugly it looks, when really it looks exactly how Apple would design something that was about function over form, for once in their career.

So customers have been conditioned well. "Excellent", as Mr. Burns might say. :)
 
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People keep ranting about how ugly it looks, when really it looks exactly how Apple would design something that was about function over form, for once in their career.
So customers have been conditioned well. "Excellent", as Mr. Burns might say. :)
I still think it's ugly and would never use it, but the ugliness is justified by its function. And Apple almost never prioritizes function over form. And no, I didn't make that opinion from any brainwashing.
 
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The 6s case does have a headphone socket. It's also done from the lightning socket rather than plugging into the headphone jack on the phone so there's no reason they couldn't have left it in the new case, apart from they really hate the headphone jack now ;)

That's interesting! I wonder if the case for the 6 would fit the 7, even if the camera holes don't match up exactly.
 
Hey we haven't made the battery good enough in the £600 phone you're buying because we thought it should be so thin you couldn't hold it. You will buy a case to hold it comfortably and hide the ugly camera bump. You will also now buy this £100 case to actually use the phone properly.
I wouldn't mind the phone being 1-2 mm thicker with the extra space going to battery, and yeah, Apple seems a bit obsessed with thinness. But I'm gonna put a slim case on the phone anyway, for protection from occasional drops - the camera lens ending up flush-mounted as a result is just a bonus, and if that's what it takes to make the cameras work so good, I hope they keep doing it. And the battery they have now works for 95% of the people 90% of the time, and they (and many others) offer solutions for the remaining few percent - the alternative, to handle 100% of the people 100% of the time, would be to make the phone larger and heavier, even though most people wouldn't use that extra capacity. I can totally see why they're doing it the way they are, and no, it isn't just to rake in more money.
 
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So handy. Now i do not have to worry about charging my iphone 7 plus and usung earbuds at the same tiii oooh it isnt for the plus

Makes sense

Ill stick to my 6s+ for now
 
Why not just make a slightly thicker iphone with integrated battery at some premium cost or whatever? Apple is hot to trot on hating MicroSD and every other type of aftermarket expansion when they can make a walled garden more effectively by locking down avenues or even putting in firmware to artificially restrict compatibility, so it's amazing they allow these battery upgrades, though compared to other types of upgrades it's easier to accomplish with a case containing spare battery.
Apple is all about making what they consider to be the best phone. A MicroSD card slot would compromise that for everyone, even though most wouldn't use it. Same with a battery compartment for a replaceable battery. Has nothing to do with "walled garden". This is the most effective way they could find to provide more battery for the 5% that need it, without harming the 95% that don't.
 
Design is fine, it's that way so it fits better in your hand and I think it's actually a better way to do it than all the other battery packs.

Hoping Apple ups the capacity on the 6/6S versions to match...
I agree with this. I'm simply after functionality, and this case for the 6S is great. I had a 15-hour air travel day yesterday through 4 airports. I leave this case on until it dies, then take it off and plug it into the Anker travel battery pack I leave in my briefcase. Once it's charged I take it out and throw it back on the phone. No microUSB, no switches or settings, just plug and go. And it does add a nice feel and heft to the phone (I typically don't use cases, unless I'm using this one, generally when traveling).

It works great for me.
 
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Kind of like the old Nextel phones
 
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And that's why it's called a Smart Battery Case - it intelligently turns on and off for you
maybe i don fully understand it lol, so in what instance would it turn itself on or off? i was under the assumption as soon as you plugged the phone into the case it would start charging, even if at 100% it would keep pushing juice into it.

and I wouldn't take everything apple says literally, the magic mouse isn't actually magic
 
maybe i don fully understand it lol, so in what instance would it turn itself on or off? i was under the assumption as soon as you plugged the phone into the case it would start charging, even if at 100% it would keep pushing juice into it.

and I wouldn't take everything apple says literally, the magic mouse isn't actually magic
When my iPhone 6S is in the Smart Battery Case the iPhone typically shows between 96-99% battery, occassionally 100%. The case battery % (viewable in notification center or whatever the pull-down is called) drops over time - if you're under heavy usage, the case will go down to 0% before the phone % starts dropping.

With the phone in the case, when plugged in, the phone charges first before the case will start charging.

In other words, the case discharges first, and charges last.
 
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