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Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
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...more than a PC. Right? So like, it does matter...? And I don't think you're the target audience. Apple's pretty confident that once a use switches, they're pretty likely to stay. (I haven't met anyone that's switched back.)
the thing is... there are people who "really want to", and are trying but failing. many crackers aim not for the most affected computers, but the most difficult target. many mac haters who've successfully infected windows and even linux computers have failed at making mac viruses.
they've made trojans, but that's something comptetely different.
Great way to put it. Point is, I feel safer and more confident surfing the web on my Mac than I do on a PC. I really don't worry about everything I click on thinking it might lead to a virus, because simply, there's no need to.
How could they use their own design software? They don't make any. By that reasoning you could blame Apple for not using their own design software as well, I'm sure many of their ads are done in Photoshop. But that aside, this has been discussed many times before. It's silly to say "they made their own ads in OS X", because they didn't. All they did was hire a marketing company and designers are known to often use Macs. Are they supposed to tell them to install windows on their boxes and work from there? That's like the Catholic church would hire a construction company to fix the roof and tell them they must all convert to Christianity so that noone notices Atheists are working on their roof. I'm sure Apple has many Linux servers as well and people don't go yelling around "LOL they don't even use their software".
As far as this ad is concerned, I don't like it too much. The Mac vs. PC ads were hilarious at the beginning, now they are just bashing PC more and more. As far as objective facts go, Microsoft has the edge on this one, I think. It's very difficult to deny that Apple computers are more expensive than most other and that you have a limited choice of models. On the other hand everyone should be able to understand that saying "All PC's crash and give you headaches" is simply false. I dislike this just as much as I dislike detergent commercials that tell me how blood, red wine and ketchup will come off a white shirt after a single washing. Even if you have a good product, don't go over the top.
Oh, and I hope I have been registered here long enough for some people to accept that I'm not a troll and that I have a genuine opinion that's not pro Apple.
Well, for one 90% of the people buying computers want something as cheap as possible just so they can get online to check MySpace/Facebook and to watch YouTube. Why would they get a 1000+ dollar machine if a 300 dollar one does the same thing just as fine? Went on a small rant on this subject on my site few weeks back actually, take a look: MichaelFlux.com - Mac vs PC: The cost of ownership
I was a Mac user when Apple was selling Perfoma, switched to PC when Windows 2000 was released, and then converted back to Mac when the white MB caught my eye. On top of that, I've been working as admin of a few severs that run Solaris and Linux in our lab. Yeah, I've always been a promiscuous infidel. Now I spend most of my time on Mac because it's my kind of user interface and I like its "feel" overall. I do think both Mac and PC are great in their own way, but it's just OS X fits my needs and no PC laptops/desktops/netbooks are appealing to me in terms of aesthetics.
She's a Megan, not a PC
The thing to note is the understated punch-line: In the MS commercials everyone is a generic "PC". At the end of the the Elimination ad Mac says reassuringly to Megan, "I'm a Mac" and Megan replies, "I'm a Megan".
All individuals on this side of the street; lots of choice on the other side, but somehow none of it as human.
The thing to note is the understated punch-line: In the MS commercials everyone is a generic "PC". At the end of the the Elimination ad Mac says reassuringly to Megan, "I'm a Mac" and Megan replies, "I'm a Megan".
All individuals on this side of the street; lots of choice on the other side, but somehow none of it as human.
Somehow or another, I've never seen that screen until it was posted in this thread, and I've used OS X starting with 10.2
The "I'm a Megan" line at the end of the Elimination is a wonderfully subtle jibe at the "I'm a PC" motiff that MS has been pushing for a couple of years.
As someone else said, referring to their customers as a product is just so disrespectful.
Smart ad, Apple!
As someone else said, referring to their customers as a product is just so disrespectful.
Smart ad, Apple!
You come on here claiming that you've had a virus on your Mac, but you've conveniently forgotten the name or any details about it. You say Windows 7 is great and Mac users spend most of their time in bootcamp anyway. You come out with a blanket statement like Windows has the best software but you don't back it up with any examples. You remind us that Macs are expensive.
Can you understand why people might question your motives and assume you're a troll?
On a brand new PC I just started using at work I saw the BSOD four times in the first two days I've used it. Three on Friday and one today.
If you're mostly using Windows on your Mac, my guess is that either you're a hardcore games player (& there are some great PC games out there!), or you use a previously-owned PC version of MS Office in Bootcamp. But I'd wager a bet that a lot of Mac owners don't spend the majority of their time in Bootcamp.
Those that do, probably do so only because they have to.FWIW, I'm looking forward to doing some PC gaming on my Mac in the near future, probably when Windows 7 's out.
Apple's latest "Get a Mac" ads seem to be taking direct aim at Microsoft's recent "Laptop Hunters" ads in which a customer is given money to pick out a laptop that suits their needs. Microsoft specifically criticizes Apple on price during these commercials.
Apple's latest ad called "Elimination" (direct .mov link) shows PC trying to provide buying advice to a potential customer Megan who wants a computer with a large screen and fast processor. Megan, however, also wants a computer without "viruses, crashes or headaches" which sends the customer to the Mac.
Apple also released (Customer Care and PC Choice Chat) two others ads with a similar theme.
Article Link: Apple's Latest Ad Takes Aim at Microsoft's 'Laptop Hunters' Campaign
In my opinion, this is the BEST get a mac add. It is sooo cute! I love it! <3
I posted the details of my experience. I have had viruses on Windows too and I don't remember the names of them. Is that really strange?
"Best software" I meant to say the best choice of software. I can understand why people would think that was a deliberate attempt at baiting people.
Anyway I don't want to argue anymore let's drop it.
I remember a number that Apple once posted long ago that said the switching from Apple users to PCs was something like 5%. It's been very one-sided PC to Apple for a long long time. So, you might ask, then why is the PC still dominate? First, until recently the market for fist-time computer users has been very steady. With a constant influx of new users, most buy for their home what they are familiar with at work. Only later do they become disillusioned about having to be their own IT department.
Once the growth of the first-time users slowed, the Mac began to pick up market share. It certainly didn't hurt Apple one bit that most PC users got to feel the satisfaction of a owning an iPod or iPhone and began to know what being an Apple user felt like.
I liked these ads a lot. All three were pretty good. Curious about the radio show ad, all three callers were from places in Michigan.
The last one about tech support got me the best. I really hate that when you have to yell at the phone because of the voice recognition software.
There might have been a subtle riff here on an old Apple commercial about tech support. The camera slowly zooms in on a guy working late at the office after everyone else has gone home. He's there because he has to wait for phone support for his PC. He finally starts talking to a person. After a few words are exchanged the two gradually realize they know each other.
Tony is that you?
Yeah, is that you, Bill?
Yeah, how are things? How's Ellen and your two kids? ...
You gradually realize this guy calls so often he's developed a personal relationship with tech support. In the new ad there is a short bit where John Hodgman says "It's me again" or something close to that.
The last one about tech support got me the best. I really hate that when you have to yell at the phone because of the voice recognition software.
There might have been a subtle riff here on an old Apple commercial about tech support. The camera slowly zooms in on a guy working late at the office after everyone else has gone home. He's there because he has to wait for phone support for his PC. He finally starts talking to a person. After a few words are exchanged the two gradually realize they know each other.
Tony is that you?
Yeah, is that you, Bill?
Yeah, how are things? How's Ellen and your two kids? ...
You gradually realize this guy calls so often he's developed a personal relationship with tech support. In the new ad there is a short bit where John Hodgman says "It's me again" or something close to that.
My mac almost never crashes, but then again my pc doesn't either, I think having a pc that crashes all the time says more about the user than about windows.
In the win 98 days there were a lot of crashes but these days windows is super stable.
In the win 98 days there were a lot of crashes but these days windows is super stable.
Right. C',mon, of course this is what we will here. We're in a mac forum. What do you think they are saying in pc forums.Agreed.
Can't understand why home don't use Macs; wonder how long this relatively virus free environment will last though...
They had a virus issue last year, remember apple had to pull the story and say it was old news>!?!?! If you know anyone that works apple retail, ask them, they will tell you all back of house, or BOH machines have virus protection on them. Just not on the machines to the public, or the demos for people to look at. Just on the important machines.
This is also why all the retail machines for the public are imaged so they can't be hurt, as soon as they reboot, they are clean.
There are viruses out there, just not large enough to notice.