Apple's Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More

[pat500000]

And yet they aren't...

And yet they lack creativity.

 

[C DM]

And yet they lack creativity.

For some, not for others. As is the case with many things in life.

 

[Avenged110]

Anyone know the song used in "Skate"? Doesn't seem like another custom Apple piece...

 

[haruhiko]

Those are not commercials, they are showing why the Apple Watch is useless. Buying ice cream? The one with the kiss I didn't get it THE SCREEN WAS TOO SMAL. And dancing?

There is not a thing that makes me buy an Apple Watch, I am trying but everything with it is just wrong. The watch is ugly, screen too small, needs an iPhone, needs to be recharged, it is super expensive. I mean, you buy stuff to resolve something in your life, the Apple Watch does not resolve anything, it is maintenance.

Screen too small - LOL. See those people with Moto 360, it's like putting a truck on the wrist!
Needs an iPhone - So it's better if you need to put a SIM card in your watch and type WiFi passwords using the on screen keyboard? I see why you need bigger screen then.
Needs to be recharged - Of course! Do you want it to use AA batteries?

 

[Mackinjosh]

lol no one wants this stupid, overpriced and incredibly ugly watch.

 

[C DM]

lol no one wants this stupid, overpriced and incredibly ugly watch.

Yup, no one at all.

 

[Mums]

I wonder how much Koolaid you need to drink before these things make sense.

Thank you! Hipster koolaid.

 

[iTom17]

Simple, but very good ads in my opinion. Just how I like them actually. Apple should definitely do this kind of ads more often.

 

[ZMRoach]

Anyone know the song used in "Skate"? Doesn't seem like another custom Apple piece...

Tame Impala - The Less I Know The Better

 

[developer13245]

Tame Impala - The Less I Know The Better

Kinda sums up the target market for the product.

 

[AFDoc]

Loving the style of the new ads.

To haters: ok you don't like them. Move along.

I don't like them..... why can't I voice that dislike as much as you can voice your approval? PLUS just because I don't like the commercials doesn't mean I'm a "hater". I do however like your spirit..... "they" will break you of that but I dig it and think this forum is better with a bit of an "edge" to the comments.

 

[devinthomas]

It looks like Chloë Savigny in the last one...

Because it is

 

[Keirasplace]

These ads are horrible. I can't believe they actually put their names on this. The slow decline is painful to watch.

Huh! You must be looking at something else : Scoobydoo maybe, or the Tellytubbies?

 

[Keirasplace]

I'm amazed at how off-putting I find these ads.

I like how short they are and how they focus on single features, but the music and vacuous environments leave me nonplussed.

Ad likes this have a very narrow demo target, so not appealing to you is probably perfectly predictable

 

[devinthomas]

I'm amazed at how off-putting I find these ads.

I like how short they are and how they focus on single features, but the music and vacuous environments leave me nonplussed.

These ads are tailor made for the Tumblr generation, from the celebrities they feature to the color schemes used and the music they've chosen. They're simple and beautiful and answer to the Tumblr obsession of a 'personal aesthetic'.

They're designed for a few frames to catch a young persons mind and elicit a verbal response like such as "YAAAAASSS!" or "ME AF TBH" which translates to "Me as f**k to be honest".

Recreating a gorgeous 'soft grunge' Instagram moment with their new Apple Watch in their 'mermaid vibes' pastel hair and blank stares to match the ads they see on rotation before their Youtube videos becomes a new status symbol among the elite. "I mean, didn't you get the Digital Touch invite? Oh. Sorry. =/" God forbid we see a voice-first Apple Watch only message app become popular.

 

[thasan]

Yeah like a pet rock.

now i see why u hate apple watch so much. people like the rock, not the rockspider. u sure are jealous!

 

[C DM]

These ads are tailor made for the Tumblr generation, from the celebrities they feature to the color schemes used and the music they've chosen. They're simple and beautiful and answer to the Tumblr obsession of a 'personal aesthetic'.

They're designed for a few frames to catch a young persons mind and elicit a verbal response like such as "YAAAAASSS!" or "ME AF TBH" which translates to "Me as f**k to be honest".

Recreating a gorgeous 'soft grunge' Instagram moment with their new Apple Watch in their 'mermaid vibes' pastel hair and blank stares to match the ads they see on rotation before their Youtube videos becomes a new status symbol among the elite. "I mean, didn't you get the Digital Touch invite? Oh. Sorry. =/" God forbid we see a voice-first Apple Watch only message app become popular.

There might be that side to it. Then there's also that some might find these ads interesting or fun in some way, completely irrespective of any Tumblr or any other connection.

 

[sn]

The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"

Yeah, I was baffled by this. I can't see it as anything else than an advert about the intrusiveness of technology

 

[Max(IT)]

Screen too small - LOL. See those people with Moto 360, it's like putting a truck on the wrist!
Needs an iPhone - So it's better if you need to put a SIM card in your watch and type WiFi passwords using the on screen keyboard? I see why you need bigger screen then.
Needs to be recharged - Of course! Do you want it to use AA batteries?

Agree. There are smartwatch that are just ugly and enormous....

 

[Enygmatic]

The  Watch (and anything related to it) brings out some truly childish and spiteful people on this site... man.

 

[star-affinity]

Foreeever young, I want to be foreeeever young!


Well I'm not. Anymore…

 

[darkknight14]

Lovely ads and much more upbeat. Yet to see any of them on TV but in due course I'm sure.

 

[jkruehne]

colourfull ads are one side of the story - lot of delivery problems with iMessages the real world!

 

[Tech198]

These ads are like saying "hold it !!. I gotta take a selfie..."

 

[xDKP]

Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.

Thanks a lot for answering a question, no one asked you... It's a highly personal device, and like many others - not for everyone...

I liked the first set of ad's where it showed normal situations instead of these colour dance studios.