I have to agree. I don't get these at all. The visual style is strange. The look..emptiness. Apple typically focuses on showing beautiful images of people living life, being creative, embracing nature, or their urban surroundings. Like when FaceTime was being featured...images of different types of people from various walks of life using the feature ...especially during 'human' moments..like the birth of a new baby, seniors, etc. These ads show no life. No human emotion. Perhaps they're trying to replicate the iPod silhouette ads of old...but these don't have that appeal. complete fail imo.
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Apple's Latest Apple Watch Ads Showcase Siri, Apple Music, Apple Pay and More
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Funny how I've never heard my phone vibrate in my pocket. Nor has anybody else by reacting to it or mentioning it. And I seriously doubt anyone would hear it outside on a busy street even if I were being held in my hand. My girlfriend wouldn't know about it either unless she happened to be pressing up against the pocket the phone was in. And in any event, it's not on my arm where I'm tempted to look at it, rather than effectively put away removing the temptation completely.
Frankly all that tapping on my wrist makes me bonkers, so that feature is actually turned off. Vibrate is an incredibly useful feature for most people, and I would never dream of turning it completely off. Then again I'm not one of these people who has to be compulsively checking their phone all the time, so having notifications on my wrist where I might rudely look at them when otherwise engaged with another person is of very little importance to me.
Just because you don't use something, or appreciate it, why do you have to come here and diss it? ;-)
You can ignore the watch just as well. It seems like part of the implication was that if you had to check on a notification and respond to it, it would be much quicker and simpler with a watch than a phone. Either one interrupts things, but one would be to a much lesser degree than the other.
At least they could have the camera closer. Seriously, you can not read what is on the screen from that angle and zoom. I didn't know the girl was buying ice cream (like if that was the biggest concern for skaters) and I didn't get the kiss one. I mean, normal people when you kiss you kiss, you are not going to be ruled to what ever your smart device is doing. Probably a virgin-geek would think that way.
These ads are awful. Apple needs a new ad agency. Not one single one of these ads does anything to make me want a watch or show what a watch can do for me. They must simply be trying to make people remember the watch (i.e. mind share).
Isn't the purpose of all advertising to improve sales? "Here's our new product! Don't buy it though, we really don't want to sell it to you." Apple spends a lot on marketing - always have.
Yes, you are correct though, Apple is spending a lot on marketing the Apple Watch but your cynicism about why they are doing so is just that - cynicism. The Apple Watch is a new product in a new product category so Apple is spending a lot of money to market it; they always do aggressive marketing of new products. You should have seen the ads for the iPhone when it was first released or for the iPod or for the iTune Music Store or the iPad or the original Mac. Apple spends more on marketing now than they used to (even factoring in inflation) but they're also a much larger company with higher revenues and more products to market. But the amount spent marketing is lower, relative to sales, than it used to be: http://www.asymco.com/2013/11/04/do-ads-work-the-ad-budgets-of-various-companies/
In any case, Apple spends a lot less money marketing than many competitors so they can splurge a bit on marketing the Apple Watch.
These are like the old and very successful iPod advertisements. These are a terrific marketing strategy - short, "fun", catchy, and focused on one simple feature. "Mind share" is important. Apple has plenty of other more in-depth ads for the Watch.
No question. I'm in complete agreement that the watch can be a more convenient way to get notifications than the phone, depending on the circumstances. However, that's not the point of discussion with this particular commercial. The choice of a couple interrupting an intimate moment to respond to a notification that really didn't need to be acknowledged, made the watch appear to be more of a distracting intrusion than a convenience.
People love to beat strawmen around here, but the fact is that commercial shows the watch being a distraction, rather than a convenience, regardless if you think the watch is more convenient in general for such things. At issue are the circumstances depicted in the commercial. Something like a woman waiting at a curb, her arms full of bags, and getting a notification which only requires her to flick her wrist. Not sure why she even had to dismiss the notification, or why we needed to see that to get the point across. It also makes no sense that the Uber alert is telling her that the car is 'arriving now', but the caption tells us to 'take our time'. It's just the wrong commercial to showcase that feature.
I love my Apple Watch. These commercials don't do it any justice whatsoever. They suck.
these ads are horrible. apple needs to go back to chiat day. their internal advertising is terrible.
Wow, what boring awful ads these are... They used to be really good with stylized looks if we remember the iPod ads. But these things look like they were produced on a shoestring budget. I think this is why people think the watch is a failure. They're obviously not spending very much on these spots but clearly want to sell more devices. If this product was a success they would have produced better ads.
The phone would be a larger distraction. So between the two the watch makes it more convenient. The whole part about responding to a notification while doing something more important is a point, but it's a much larger societal point than what the commercial is aimed at. As far as there being a better way to showcase it, yes there likely is.
These are nothing like those ads - they are neither fun nor catchy. I get the concept of mind share, but I'm not sure annoying people is the best way to do it (look at this thread and you'll see how many people dislike these ads).
I'm genuinely confused by the 'Kiss' ad. The only point I can imagine they were trying to make was what you said - a tap on the wrist is (arguably) less intrusive than a vibrate on the leg...
The thing is, the execution doesn't convey that message at all. The way she jerks her head away from his when she feels the notification come through and then puts the kiss on hold while she taps and swipes away at her watch says anything but 'discreet'
I never dissed it, I said I I turn it off as it alerts others around me about all notifications, whether it's on a work desk, or coffee table everyone around turns around to see whose phone went off - which has made it annoyance for me. (Not every one turns it off, nor it is useless). But thanks for reaching.
The guy who I was replying to is just throwing out a steady stream of nothing but hate. That's what I was saying is pointless.
I don't have an Apple Watch myself, but I really like the ads they're making. I've purposefully sought them out to watch them. They're actually quite simple and quite effective at delivering the message. They remind me of a hybrid between the first iPod ads that Apple made and the ads that Gap was making around the same time.
Very effective use of music, style and limited content to push forth their message. Apple Watch does it all. Fun, fresh, useful, stylish, in the moment and perhaps most importantly, youthful. I'm 43 and these ads make me want to get an Apple Watch, despite the fact that I've got no use for it. And that's the point. It's a toy, a gadget, and it will be fun.
Very effective use of music, style and limited content to push forth their message. Apple Watch does it all. Fun, fresh, useful, stylish, in the moment and perhaps most importantly, youthful. I'm 43 and these ads make me want to get an Apple Watch, despite the fact that I've got no use for it. And that's the point. It's a toy, a gadget, and it will be fun.
TRUE! I just watched both seasons of the Black Mirror tv mini series last night and all in this spot so much reminded me to the unpleasant second episode of season one, inside a dystopian futuristic setup where people are basically enslaved by technology… But probably it's just me…
Glad I'm not the only one who thought something along these lines. I see where they're going with it: "See, you can 'dismiss' your ride to finish that first kiss..." But why even look at a watch? Seriously? I mean, I love where technology is these days, but I hate how much it has invaded our lives and connection with each other. To me this is more an ad convincing me I don't need an Apple Watch (even though I totally want one, will eventually get one, and in that moment, solidify the hypocrisy that is my life).
Pretty clear from these ads that Apple isn't trying to reach the "gadget guy" demographic and I love that. It's about fashion and quick easy buttons that do quick easy things.
I totally see why they might not resonate with people who hang out on Apple forums or techy superfans, but I think that's the beauty of them.
It's fashion that has tech features, not tech that has fashion features.
I totally see why they might not resonate with people who hang out on Apple forums or techy superfans, but I think that's the beauty of them.
It's fashion that has tech features, not tech that has fashion features.
Wrist taps are harder to miss and easier to check, but they aren't inherently more intrusive or more distracting than a buzzing or dinging phone. Just like a phone, you become aware that you got an alert, but you don't have to check it out if you're busy. In the case of the Uber spot though, it's an alert that's telling her it's time to flag down the driver. Ignoring that is irresponsible.
It's not alerting you when the driver is 2 miles away, 1 mile away, half a mile, etc. It's just alerting you when the driver is pulling up. It IS necessary to know that status.
Just like all the baseless hate for the Apple Watch is a hilarious snapshot of what people tell themselves to justify not owning one.
Said the guy who "takes his stuff seriously" enough to post five (5) negative commenst on the first page of this thread alone ...
