Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
I really like these ads but... Still waiting for gen 2. ;)

Probably trying to push sales since they don't seem all that great.

When I went and purchased an Apple Watch at the Apple Store (which is always packed), I went up to the table with the Apple Watch display and no other customers were around it. The only table like that in the store.

Managed to flag an employee over and he opened the drawer with the Apple Watches in it and could not turn any of them on. He thought they were out of power. Surprised, I said - am I really the first customer who has wanted to try one on today, and he said yes he thought I was. Mind you, this was 3:45pm in the afternoon. After consulting with another employee he found out he had to double tap the power button on the watch to turn them on.

I was there for another 45 minutes because the first Watch given to me was scratched, and the second needed to be charged for a good amount of time before being set up (also had a loose power button). In that entire time no other customer did anything but glance at the Watch table.

Brought the watch home and thought it over - this was an attractive product, but not a terribly useful one. It was also very fiddly in my opinion in terms of interface. But more than anything, and my reason for returning it, was that it was simply not worth its price. I think Apple needed a cheaper entry level watch. It also doesn't make much sense to me that the only difference between models is materials and someone paying for the most expensive watch does not get any extra functionality in return.

Ouch! It sounds like you had a terrible experience in store. I asked the staff in my local Apple Store and one man said he's seen more interest in the Watch than he did for the iPhone back in 2007. Though I asked him on launch day, and interest could have died down.


A customer where I work always used it to pay so I asked him how he found the watch. He said 'I like watches so I don't always wear it, sometimes I'll wear another one' and 'it's hard to tell you one reason to buy it, but if you do you won't be disappointed. I've never missed a call.'

I was stunned at how a self proclaimed wristwatch fan guaranteed that I would be happy with the Apple Watch.

The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"

I think it's: interrupted less than an iPhone would. But that's hard to say in an ad. :)
 
Last edited by a moderator:
Last night I was watching The Voice and saw several commercials for the new Nexus phones. As well as one for Surface Book. I guess those products are duds since according to MR logic now advertising only exists to try and prop up a failing product.

That makes no logical sense . That logic Would also dictate all Apple products are duds. No.

the point is that if you need to still be coming up with new campaigns for a product that has launched back early this year, the public are not getting it, and you are tying to improve your sales?

Hint : I have never seen a iPhone , as In one version , have no where as many commercials as has the watch, nor any any other product apart from the I'm a Mac campaign.

I love my Apple Watch, though I know most people don't. It's a tough sell... And kudos for Apple for not giving up !!

Now I just need my watch to be as fast as in these commercials!!
 
  • Like
Reactions: Benjamin Frost
I'm afraid that I found these ads mostly uninspired, though I liked the music in the 80s one. I recognised that song.

More importantly, they not only put me off from buying an Apple Watch, they make me dislike it.

How is a couple sharing an intimate moment being disturbed by a notification a good thing? This says everything that is wrong with our society today, and yet Apple's newest product is attempting to make that wrongness even worse. What it says to me is that an Apple Watch is only disruptive to communication between people, and stands as a barrier between people.

Dear oh dear. I think the technology for mass-market wearables is many years away still.

These are the kind of ads Apple should've been doing from the beginning. Short and sweet and upbeat.

I kind of agree. Bit like the early iPod ads.
 
Last edited by a moderator:
  • Like
Reactions: aront
The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"
Yeah, it's a bit puzzling but quite clever. Too clever? Possibly.

But I think the underlying message is: Put your time-sucking phone away and do fun things instead.

Like have an intimate moment. Remember those? ;)
 
  • Like
Reactions: thasan
The online Apple PR/marketing employees are having to work extra overtime trying to defend this AW Tim Cook failure.

Funny how every Apple Watch ad video demonstrates how useless it is. You click the video expecting it to be shown doing something useful, and then, nothing. There's a reason they're only 15 second clips, there's nothing of substance to demonstrate. Just little marketing buzz videos to try and sell a pointless, ill-conceived device.
 
  • Like
Reactions: Benjamin Frost
These ads are like Kraftwerk or Devo music videos without the irony or satire of a dystopian corporate run friendly future.
 
Screen too small - LOL. See those people with Moto 360, it's like putting a truck on the wrist!
Needs an iPhone - So it's better if you need to put a SIM card in your watch and type WiFi passwords using the on screen keyboard? I see why you need bigger screen then.
Needs to be recharged - Of course! Do you want it to use AA batteries?

The poster you replied to did not compare the Apple Watch to any other smartwatch. The listed flaws are real, regardless of how well (or how badly) alternatives work. The Apple Watch may very well be the best of the smartwatches, yet still be a bad, useless product. Maybe the technology for a good smartwatch simply is not here yet.
 
  • Like
Reactions: Benjamin Frost
I just tried Hey Siri Play Some 80s Music and it played Lady by Kenny Rogers. Who curated that LMAO.
 
I can't say that I really enjoyed those commercials. I think Apple has done it better in the past. They're not bad, just not my style.
 
  • Like
Reactions: Benjamin Frost
That woman dismissing her Uber driver is really going to damage her Uber passenger rating.
Maybe she won't be able to get a ride (with Uber I mean) in the future...
 
The "kiss" ad is truly bizarre: "Buy our product so that intimate moments can be interrupted by alert tones!"

Or the dancer who needs to awkwardly raise his arm to communicate with his watch. I think these adds do an incredibly poor job of showcasing the benefits of the watch.
 
  • Like
Reactions: Benjamin Frost
Or perhaps can cause less of an interruption compared to what a similar alert would cause if it had come in on a phone.
No it's more. Since it's tapping you on your wrist, you're tempted to look at it even during an intimate romantic moment. If this were on my phone, I'd leave it right where it is, while I kissed my girl like she were the only thing in the world at that moment. Whatever is vibrating my pants pocket can bloody well hold on until I'm done.

How about just enjoying the moment, and when the Uber car arrives, it arrives. No need to know where it is at every given moment anyway.

Some of these ads are a disturbing snapshot of what passes for living these days ...
 
  • Like
Reactions: Benjamin Frost
Yeah like a pet rock.

- Pretty useful on my morning run today - for distance covered, pace info and music.
- Awesome on the weekend cycle for directions - no need to look at the screen for left and right turns, which has always been pretty dodgy.
- Great in the gym for music last night - leave the phone in the locker.

No other device I own would've been better. Using my nice analogue watch seems so silly now. Like a flip-phone vs a smartphone. I'm not going back.

If you don't need one great, but why the stream of comments on something you have no use for? As I always say it's like me dissing the Mac Pro as I have no use for it - what stupid thing that would be.

Whatever is vibrating my pants pocket can bloody well hold on until I'm done.

The dreaded vibrate that alerts everyone near you that a phone has gone off.

One of my favourite little features of the Watch is that my phone is now completely silent (no vibrate either).

If I was kissing someone the tap on my wrist would be way less intrusive than my pants legs vibrating. Not to mention the person I'm kissing would have no idea about it either.
 
These ads are brilliantly done but poorly conceived. As others have mentioned, the screen on the watch as presented in each video is too small to see what the person is doing or why they may have looked at the watch in the first place. It wasn't until after the Skate commercial that I realized the kid was looking at a bank logo. I thought it was wallpaper. And I had read the video description prior to watching it.

These ads just reinforce how much this particular tech is passing me by, unfortunately. I don't hate the watch, and I don't hate Apple for spending so much effort on it. Clearly they are doing something that people want as they've sold over 15 million of them so far. It just has no purpose in my life.
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.