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What the hell do you expect, a toaster in it? There is only so much new tech to put into the iPad at this point. Most of it will continue to be software based improvements like other technologies. Nobody expects to need to buy a new iPad more than once every 3-5 years.

Landscape camera, oled screen, reduced bezels, thinner and lighter, wireless charging, larger display option, better battery life.

The iPad Pro is far from perfect and there is still a ton of room to make it better.
 
The standard iPads should be removed from lineup.

iPad pro, iPad air and mini

The lineup should be something like:

iPad Pro (2 sizes) - M2
iPad Air - M1
iPad (2 sizes) - A15
iPad SE - A14
Almost agree:
iPad Pro (2 sizes: 12.9, 11, M2),
iPad (2 sizes: 10.9, 8.3, M1),
iPad SE (10.2, A14). (or for cost savings use the 10.9)
Basically get rid of the Air and Mini designations and make them spec equivalent.
Rename the intro iPad the SE.
This is the general iPhone grid and, IMO, would makes sense here as well.
 
Apple is now selling all of these iPads and only one of them has a landscape camera. And it’s the cheapest model. And looking at the poster or images online you can’t even tell.

What a mess.
 
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THIS makes more sense:

iPad:
3 different display sizes
A-series chip
starting at 64GB storage
Touch-ID
fully laminated screen
P3 color
USB-C
standard one-lens camera
supports Apple Pencil 2

iPad Pro:
3 different display sizes
M-series chip
starting at 128GB storage
Face-ID
fully laminated screen
P3 color
brighter screen
OLED screen (MicroLED in the future)
ProMotion
USB-C/Thunderbolt 4
advanced camera system
Lidar
supports Apple Pencil 2
 
This reeks of the posters Apple used to have to help you make a computer buying choice right before Jobs came back. They need to go back to basics. All iPads should be the same equipment with the only difference being size. Done.
The 11" Pro would benefit from mini-LED. The 10th-gen iPad should have the Apple Pencil 2 and a cheaper keyboard option. Otherwise, I think the lineup makes sense. The Air and 10th-gen are the "mainstream" models. The main differences are that the Air has a better display (laminated) and faster processor (which brings it the expanded Stage Manager support).

While it's weird that the 10th-gen iPad has the "most advanced" keyboard, it makes sense that Apple wanted to maintain compatibility with existing iPad Pro/Air keyboards for those models, while not being bound to that design decision with the 10th-gen model.
 
I CANNOT

can you imagine the thought process that went into this?

View attachment 2097231
Apple Pencil 1 support is the most puzzling aspect of the 10th-gen iPad. It also should have a cheaper keyboard option (in addition to, and not instead of the $249 keyboard). But it's a solid design that should work well for most people looking for an iPad.
 
Landscape camera, oled screen, reduced bezels, thinner and lighter, wireless charging, larger display option, better battery life.

The iPad Pro is far from perfect and there is still a ton of room to make it better.
I doubt they could meet the $799 entry price for all that
 
I'm just incredibly baffled that the XDR display is not standard on the Pro series. Why doesn't the 11' one have it? Upselling?
 
All I thought when I read this line up was:

“The new iPad is HOW MUCH?!”

The iPad Mini starts at HOW MUCH?!

“Has the iPad 9th generation gone UP in price, or am I not remembering correctly?!”


This probably isn’t what you’re supposed to think when Apple releases new products, you’re supposed to be excited. Like I once was, but now I’m just not. My Apple Watch Series 5 isn’t worth upgrading, neither is my iPhone 12, neither is my iPad Air 3, neither is my 2018 Mac Mini, and neither is my Apple TV 4K from 2018.
 
THIS makes more sense:

iPad:
3 different display sizes
A-series chip
starting at 64GB storage
Touch-ID
fully laminated screen
P3 color
USB-C
standard one-lens camera
supports Apple Pencil 2

iPad Pro:
3 different display sizes
M-series chip
starting at 128GB storage
Face-ID
fully laminated screen
P3 color
brighter screen
OLED screen (MicroLED in the future)
ProMotion
USB-C/Thunderbolt 4
advanced camera system
Lidar
supports Apple Pencil 2
Don’t think this strategy will work for chip supply, unless the iPad uses a generation old chip.
 
More options, with bad/missing specs in every range. Except when you buy the top of the line.
iPad “Complete” 😁

No snark. If your company is as big as Apple, you've proven my opinion wrong. Contact Apple, offer to consult with them and straighten them out.

However, if Apple is bigger than your company, more options apparently works better for them. Your company might learn that having a few more options will help you grow like Apple.

I fully agree with the last bit- that many products can be confusing to buyers. But bigger companies are not plotting to confuse... simply making moves to maximize revenue & profit. This amount of products must be working for Apple. Else, they would consolidate them down to small-medium-large or similar to save the cost of managing more SKU's/inventory.

I suspect some of us can see this as dumb because we remember the simpler mix when Apple was small. But Apple is gigantic now and probably could not be as gigantic if they clung to the simpler mix. Or at least they obviously don't think so.

I don't know of any trillion dollar (or near it) companies with hardly any product mix. Is there any? Saudi Aramco seems most likely in the list. Here's their product mix overview: https://www.aramco.com/en/workingwithus/customers/products-and-facilities I believe ALL of the other trillionaires have much bigger product mixes than Apple.
But Apple didn’t grow when they had multiple options. They did the opposite. It was only when they reduced their offerings and said this is who we are, and this is what we do, did they have the success we have come to know.

While you might think this is genius, this lineup is confusing to 99% (if not more) of Apple’s customer base. Then add-in the inventory management required, the warehousing required, the marketing required, the supply chain management required, the dongle management required…

It’s like shooting yourself in the foot and saying, “See I’m smart, if I shot myself in the head I would be dead right now.”
 

Apple's New 2022 iPad Lineup Causes Customers More Confusion Than Ever​

Honestly, I've compared the products side by side on the Apple website and the specs are all over the place. Older products are better than newer ones. Newer products have less features than the older ones. You can have this but you need that. What what whaaat!
In the end I just give up in frustration and don't end up buying an iPad.
Frustration and confusion. Don't need it.
 
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