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Apple's New Fifth Avenue Store Cube Fully Revealed [Update: Video]
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Wow that really look sick. I'm deff. Going to check this out in person
On a side note, the toy store behind the cube on the right is really cool too.
On a side note, the toy store behind the cube on the right is really cool too.
Please explain to me how spending $6M on a new structure that is marginally different from the previous is somehow going to make Apple a better company?
A waste of money, if you ask me.
I completely agree with Ron Johnson, the old design was way better. The new one is just too boring. Sometimes, Steve got it all wrong.
In "Steve Jobs", the biography, there is this paragraph:
- Ron Johnson was not thrilled by the idea (Of changing the store). He thought the eighteen panes actually looked better than four panes would. "The proportions we have today work magically with the colonnade of the GM building", he said. "It glitters like a jewel box. I think if we get the glass too transparent, it will almost go away to a fault". He debated the point with Jobs, but to no avail. "When technology enables something new, he wants to take advantage of that", said Johnson. "Plus, for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it's better, it's simpler and it's at the forefront of technology. That's where Steve likes to be, in both his products and his stores."
In "Steve Jobs", the biography, there is this paragraph:
- Ron Johnson was not thrilled by the idea (Of changing the store). He thought the eighteen panes actually looked better than four panes would. "The proportions we have today work magically with the colonnade of the GM building", he said. "It glitters like a jewel box. I think if we get the glass too transparent, it will almost go away to a fault". He debated the point with Jobs, but to no avail. "When technology enables something new, he wants to take advantage of that", said Johnson. "Plus, for Steve, less is always more, simpler is always better. Therefore, if you can build a glass box with fewer elements, it's better, it's simpler and it's at the forefront of technology. That's where Steve likes to be, in both his products and his stores."
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Man, Apple is just looking for ways to spend money.
Man, Apple is just looking for ways to spend money.
There's only one NYC and this arguably one of Apple's most important flagship store. They aren't going to keep riding out on something they made many years ago.
I was in NYC with my oldest daughter ( college shopping looking at Columbia and Fordham ) over the summer. We visited the "old store" ...
The new revision looks sweet!
Wonder how many 20/30 year olds will bonk themselves texting and walk right into the glass!
They probably make that in sales in a few weeks at that store. They are the most valuable company in the world. I think they've earned the right to splurge on their flagship store.
Yes, the new version is gorgeous.
So was the old one.
And is anyone else on the fence about which version they like better? The first one had this cool, industrial look.
Sometimes simpler is also less interesting.
Anyway, I've designed a version based on a single pane of glass. Will submit to Apple later today.
So was the old one.
And is anyone else on the fence about which version they like better? The first one had this cool, industrial look.
Sometimes simpler is also less interesting.
Anyway, I've designed a version based on a single pane of glass. Will submit to Apple later today.
They have 80 BILLION dollars in cash. 6 Million is hardly a drop in the bucket...
They needed to fix some of the sidewalk area and drainage. They probably thought the cute needed to be redone to match the other larger stores around the world. This is a Flagship store and why not make the updates when you will need to update the surroundings a bit?
Looks good. The old didn't look, or better to say "seem" to be bad, but you think you remember what a glass cube looked like and then you see the old photos and see exactly how much was in the way of the Apple logo and the design.
This looks better and a cleaner look.
Looks good. The old didn't look, or better to say "seem" to be bad, but you think you remember what a glass cube looked like and then you see the old photos and see exactly how much was in the way of the Apple logo and the design.
This looks better and a cleaner look.
Maybe it's just me, but I kind of prefer the old design; looked more futuristic.
And oh, 6M well spent.
And oh, 6M well spent.
Except with far fewer pieces and less of a Rubik's Cube effect. It never was expected to be a vast change. The little things matter. The next update will likely not happen, however, until Kirk and the crew come back in time and Scotty teaches someone to manufacture transparent aluminum. Glass can only handle so much.
Well, remember that Scotty has already come back in time and given the formula for transparent aluminum. Remember that it was said that it would take a couple of decades, at least, to perfect the manufacturing process.
It's just ongoing work at this time.
Comparing to the new one... Doesn't the old one make you think now of... dental braces?
My feeling exactly when I looked at the new design. It's so transparent that it loses it's stature. Personal opinion, but the old design was better.
Yes, I can see a difference. But I suppose some of us are just asking why (in a supposed recession), there was the need to do so? Anybody else following the G20 IMF fiasco....?
I am guessing that if the average person walked by, who visited a few months earlier and did not see the construction process, they would not even notice or care.
A little bit like you looking at the perfectly good roof on your house and deciding that you should change it for the same colour roof tiles, just slightly different size ones.
I go to an Apple store to look at all the 'shiny stuff' inside, I do not pay too much attention to the exteriors or interiors, as they are all pretty much the same.
Never visited this particular store, but would hazard a guess it was never a 'dive' in the first place....
Why?
All of those reflections of the Apple logo didn't show up in any of the pre-disclosure renderings.
Software update!
Rocketman
P.S. May I have the old cube?
Software update!
Rocketman
P.S. May I have the old cube?
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