Apple's New iPhone Lineup: SE for $349, 6s for $449, 7 for $549, 8 for $699, X for $999

[theluggage]

Apple have literally just changed the $ for £ on the UK pricing lol.

but UK prices include 20% VAT - US prices don't include sales tax.

At times, last year, the £ was down to around $1.2, at which point $1=£1 was about right. The current "headline" rate is about $1.33 so $1000 should be a bit over £900.

However, the headline exchange rate is a pretty poor measure of what it might cost Apple to change their £s into $s, I have no idea if any import duties are involved, but there certainly are extra costs in terms of meeting EU/UK regulations (especially for phones), funding the longer warranty periods required by EU/UK, localisation etc. so maybe 10% mark-up isn't unreasonable.

If you want to cheer yourself up, ask the Americans how much they're paying for voice and data. Swings and roundabouts.

However, whether or not the iPhone X is worth $1000 is another question. I think my days of buying Android phones are certainly coming to a middle...

 

[Openbox72]

Galaxy S8 :
2960 x 1440 pixels
570 ppi
Always on Display

iPhone X:
2436 х 1125 pixels
458 ppi

 

[ocnitsa]

Different storage sizes makes absolute sense. People make the mistake of thinking that because 256GB is what they need, how could anyone possibly get by with only 64GB? What's the point? There's a huge percentage of the market who don't need a lot of storage, so why pay extra for something you'll never use? In fact, ditching the 128GB option is one of the worst things that Apple announced today. Options are good.

No doubt it's good to have options....but increasingly absurd when those price points are determined by the cheapest bit of hardware.

 

[PhoneI]

Seriously considering ordering the 6S to replace my current 6S. What has this world come to when getting the two year old model is the best option?

It's not the best option by a long shot

 

[Swordylove]

I thought there going to be new SE... no? :/

 

[dilbert99]

Why are people judging everything from the "shell"? Theres not much in common between these models INSIDE of it. if you used an iphone 7 over the last year, go try and use iphone 6 for a week...

I get where you car coming from, but why do people want new car shapes even if the insides are different.
Why do fashions change.
For me the iPhone 6 is usually fast enough but Apple does cripple the phone that little bit more with each update. I swear some things are getting slower, like the time it takes to take a picture or for the picture to appear. Forced upgrades are never a good thing e.g. when you get a replacement phone.
Apple should be making sure devices get faster with each new software release.

As for the 7, I need to charge my device at the same time as using waze/satnav in my car so the 7 wouldn't do me any good.

I also hate Apples continual price gouging. I lost my rose coloured glasses when Apple took things away that I use such as headphone jack, ports etc.

So yes its not all about the shell but also how a company progresses. (yes Apple makes amazing tech but gives you not choice - take it or leave it which is never a good thing)

 

[TomCat512]

It's because they can, not because they want to limit demand.

I believe it is to limit demand. I bet you next year, we will not have iPhone 8 like anymore. We will have only new iPhone X line up.

and of course they do only if the can. And they do.

 

[dilbert99]

Eventually they are going to have to move with the times or pick another phone manufacturer.

I guess there can't be enough of us to worry Apple.

 

[pdoobs]

I’ll be getting the X to send animated turd emoji messages!

Betting Snapchat has a version of animoji available before the X is shipping. And I wouldn't be surprised if a dozen other free apps replicate what it does well enough for most people long before it ships also.

 

[alexgowers]

The iPhone SE is a baffling affair. Updated with new specs but in a 4year old design? I'm sorry but I don't get it. Fashion moves so fast that you have to be dead to think this looks anything but super clunky. IMHO they should have at least made the SE a cut down version of the iPhone 8/8plus or just the iPhone 8 with a plastic shell. I know they only keep the design to reduce costs but having three iPhone designs now is getting stupid, some models will cannibalise others. I suspect the iPhone x will be in massive demand over all others for a very long time and cause apple all kind of issues.

 

[okayde]

You know, the most exciting thing about this production was the first 2 minutes, when the lights were off, and we heard Steve Jobs over the PA. I go back to Jobs' announcing the original iPhone 10 years ago, and the contrast is absolutely stark. Yes, the iPhone X is a nice device with lots of geegaws and ooh-lalas, but Phil just somehow didn't connect to me in a way to make me want to spend a thousand dollars on this phone. You could tell, even the Apple fans in the audience was looking desperately for reasons to cheer. Onward.

Is it Phil fault?!

You should ask yourself why you use technology.

 

[convergent]

FaceID is worth the extra $.

It remains to be seen if it will work well. There was nothing wrong with TouchID, and it was one of the best features of the iPhone... very quick and reliable. Taking it away completely for something unproven is risky, and I would not risk $1000 on whether it will work or not. It even failed in their keynote once, and was pretty slow and required the head to be held a certain way when it did work.

 

[mmm1345]

Yes, it's amazing but the iPhone X is an anniversary model, the flagship and will likely only available in limited quantities.

Even then it's a first gen product, I think waiting for a second refined release would make a lot of sense. And sort out that botch of a notch!

On the other hand, lets all take a moment in consideration for the people of Britain, who are currently paying more and more and more for apple tech.

Buying an iPhone in Britain is starting to cost more than your first car lol

You can buy a car for $1,400?

 

[blackcrayon]

I get where you car coming from, but why do people want new car shapes even if the insides are different.
Why do fashions change.
For me the iPhone 6 is usually fast enough but Apple does cripple the phone that little bit more with each update. I swear some things are getting slower, like the time it takes to take a picture or for the picture to appear. Forced upgrades are never a good thing e.g. when you get a replacement phone.
Apple should be making sure devices get faster with each new software release.

As for the 7, I need to charge my device at the same time as using waze/satnav in my car so the 7 wouldn't do me any good.

What about the 7 prevents you from doing that? You mean you refuse to buy an adapter (given that every phone needs some kind of adapter to work in a car, barring a wireless Carplay type setup).

And you can forget about making devices faster with each new software release- name one major operating system or software suite where the system requirements go down over time? There's a reason a 1 mhz Apple ][ boots so quickly.

 

[mattopotamus]

The iPhone SE is a baffling affair. Updated with new specs but in a 4year old design? I'm sorry but I don't get it. Fashion moves so fast that you have to be dead to think this looks anything but super clunky. IMHO they should have at least made the SE a cut down version of the iPhone 8/8plus or just the iPhone 8 with a plastic shell. I know they only keep the design to reduce costs but having three iPhone designs now is getting stupid, some models will cannibalise others. I suspect the iPhone x will be in massive demand over all others for a very long time and cause apple all kind of issues.

The price is what is baffling. $349 for the guts of the 6S. There is still a strong market for smaller phones, and the iphone 5/5S is regarded as one of the best designs to date. At the very least, it is the most durable....built like a freaking tank.

They have not updated the SE. Maybe if they do they will use something else.

 

[convergent]

It may unlock quicker but how would you use it without picking it up and looking at it? The whole point with Face ID, if it works as well as I trust Apple it will, is that it removes the need to do anything, therefore you are inherently protected without needing to think about it - that’s the magic that the likes of Samsung don’t understand

You can easily unlock with TouchID without picking it up... you can unlock it while its still in your pocket. You just need to put your finger on the sensor. Often in bed, I have to reach over an unlock my phone on the night stand and I can do it by reaching over and not even picking it up. FaceID is not going to work as well and it doesn't solve any problem. I also don't buy the 1:50K vs. 1:1M security level they mentioned. I think that along with any difference in that regard is going to be a lot more fails. TouchID is nearly flawless unless your hands are wet and then it loses some speed/accuracy. That might possibly be the use case where FaceID wins.

What do they stop fear of breaking your phone?
I have one and it lessens the fear but people have cases and phones still get cracked screens.

Apple are pitching this one at the strongest glass they have used yet.
Very careful wording to give the impression you are not going to crack these screens when dropped.

I still don't get the point of Apple spending this energy making something museum art quality look, and its slippery and fragile. I'd love a phone designed to be used WITHOUT A CASE. Why can't they make the phone out of the material that the case manufacturers use so that the case is not needed. Then the look of the phone matters. Otherwise, who cares what color it is if its going to be permanently in a case?

5 damn phones but not a computer in sight. And don't tell me an iPhone is a computer please!

Apple stopped being a computer company years ago. They are a smartphone company with a broad array of smartphone accessories. The Mac to them is an iPhone accessory. Look at the last several releases of MacOS. The new features are just things that support iPhone features and compatibility. This is why I moved away from Apple for computers... I want a computer from a company focused on innovating the computer.

The iPhone SE is a baffling affair. Updated with new specs but in a 4year old design? I'm sorry but I don't get it. Fashion moves so fast that you have to be dead to think this looks anything but super clunky. IMHO they should have at least made the SE a cut down version of the iPhone 8/8plus or just the iPhone 8 with a plastic shell. I know they only keep the design to reduce costs but having three iPhone designs now is getting stupid, some models will cannibalise others. I suspect the iPhone x will be in massive demand over all others for a very long time and cause apple all kind of issues.

They should have made the SE a mini version of the 6 when it came out. But they were just being opportunistic for those wanting a smaller phone and pulled an old design off the shelf. My wife has an SE and loves the small size. She wouldn't want anything larger. She has a cellular iPad in her purse all the time and just uses the SE primarily as a phone and camera. I doubt they will do the right thing and update it... its just there to satisfy people that don't fit their customer profile... like the lone flip phone in the carrier store. It is a shame.

 

[offdutyrockstar]

I've been running a 64gb beater 6 after selling my 6S+ 128gb in prep for the X. I have to say, Apple Music has negated my personal need for so much storage space, if I stick to streaming my music including my personal collection I can get by with 64gb. I'm gonna have to wait and see what upgrade pricing is like from my carrier (Vodafone UK)

Although i'm getting an X, there were alot of disappointments in this conference. The 8 is a joke and 7S in all but name. The FaceID demo was an embarrassment and the pricing of the X would have been so much more palatable had the base model been 128gb, £1000 for 64GB is cynical and disgusting from Apple.

But im tied into the ecosystem and I like the way their **** works, if I could leave I would but Android just doesn't push my buttons.

 

[MattXDA]

1. How the heck does this work in the dark when I'm lying in bed. That's right. You have a sodding great beam of light that will shine on my face. Imagine it in cinemas! The comedy value of all those flashes of light will quickly wear off. Not to mention it'll be a beacon for thieves on the street. All they have to do to unlock the phone is get you to look at it!

Urghh....what a let-down.

There isn't a 'beam of light' - it uses IR. It was just a bad example photo during the keynote. The light is invisible.

 

[alpha076]

I feel instead of changing user interface completely, Apple should have upgraded 7 and 7 plus with OLED and HDR and some better camera and wireless charging. By next year, they would have figured out how to scan finger prints thru glass for touch id and would have eliminated most of the bezels.

 

[AppleInLVX]

WOW, iPhone X in Canada is $1,319.00 + 15% HST = $1,517.00 and that does not include AppleCare. I guess at this price I'm out.

You, me and probably a huge portion of the Canadian market. It isn't that the price is *unfair* per se, given the power of the device, nor that my 7 doesn't still serve me fine. I guess there's just this latent Apple Fanboy FOMO Syndrome where I used to be able to get the latest just because I loved to own them. This is now a bridge too far, and it's sad to watch that fade away. Sigh.

 

[dilbert99]

I still don't get the point of Apple spending this energy making something museum art quality look, and its slippery and fragile. I'd love a phone designed to be used WITHOUT A CASE. Why can't they make the phone out of the material that the case manufacturers use so that the case is not needed. Then the look of the phone matters. Otherwise, who cares what color it is if its going to be permanently in a case?

Amen.

 

[nasovoto]

I'm buying it for FaceID!

The only thing stopping me from shifting that much money is face id, don't trust it to work like touch id

 

[AppleInLVX]

It remains to be seen if it will work well. There was nothing wrong with TouchID, and it was one of the best features of the iPhone... very quick and reliable. Taking it away completely for something unproven is risky, and I would not risk $1000 on whether it will work or not. It even failed in their keynote once, and was pretty slow and required the head to be held a certain way when it did work.

Nevermind the fact that the phrase "and Face ID is even faster than Touch ID!" was never uttered in the keynote. There are some concerns that may prove to be non issues when we get to practical use cases, but I gotta admit, Face ID doesn't fill me with confidence at the moment. I kinda liked that you could unlock your phone without looking dead at it.

 

[dilbert99]

What about the 7 prevents you from doing that? You mean you refuse to buy an adapter (given that every phone needs some kind of adapter to work in a car, barring a wireless Carplay type setup).

And you can forget about making devices faster with each new software release- name one major operating system or software suite where the system requirements go down over time? There's a reason a 1 mhz Apple ][ boots so quickly.

Yes I use a standard 3.5mm socket that Apple took away.
There is no adapter that has 3.5mm jack to connect phone to AUX and charge at the same time the last time i looked

Yes you can forget about faster upgrades because of planned obsolescence.
Apple did make one os upgrade faster because of all the complaints of crippled phones.

 

[TechZeke]

Seriously considering ordering the 6S to replace my current 6S. What has this world come to when getting the two year old model is the best option?

The 6S has plenty of RAM, is still plenty fast, still has a "current" design, and now starts at $450.

I don't even use all the fancy features of my 6S Plus. I'd imagine for most folks, there's no reason to pay more for the 6SS and 6SSS. I mean 7 and 8.