Perhaps since Apple stated they won’ t disclose sales numbers, you are under the assumption that Apple doesn’ t know sales nr’ s of each model?
I don't understand the above sentence, so will make a probably incorrect assumption...
Apple has released the unit sales for iPhones since they started selling them. A company chooses to do this because the figures obviously look good on paper and they are happy to release these figures.
When a company that does this changes their mind about releasing these figures then one would assume that displaying these figures is no longer in the companies interest. This means that the company expects those figures to not look so good any more.
If it had been worthwhile to release a new se2, apple would have done that.
Apple only releases one or two devices, they don't sell dozens of devices like other manufacturers, so have limited opportunity to do AB testing. When you have a limited amount of devices some things can be come self fulfilling prophesies.
For example, release only two larger phones, like from the release of the 6 and 6 plus, people only had the choice of big and bigger. If more people bought the larger phone lets say, this is cannot be used to indicate that people like big phones, only that a subset of your users like big phones.
The a few years down the line in addition to big and bigger, apple releases a small phone in the SE.
I don't know how well this phone sold, Apple does and will have drawn some conclusions from this.
But other factors come in to play such as markup on that device, average selling price, how many staff and what time it took for those staff to make that phone.
One can read in to this in many ways like
- No one wants a smaller phone
- Apple doesn't have the staff to create an additional phone
- Creating an additional phone only gives the required markup if a shell already exists.
- Perhaps Apple sees that those buying small phones only buys them every 3 years so the 5C was in 2013, the SE was in 2016 and we will see a new small phone in 2019
- and so on...
I love to hear all the comments about a 5 inch xr type iPhone with 326ppi for 649 us.
I bought an XR at the weekend and was wishing that there was a 5-5.5 inch XR that had the same dimensions as the 6 that I had before.
I do like the size of the XR screen, I don't like the size of its body - it is hard to use it single handedly.
My wife got my replacement 6 (battery swollen issue) and was happy with that size and said she wouldn't like a larger phone.
I was concerned that the size of the XR wouln'd fit in my front jeans with my wallet, but it fits fine so far and I can sit with it in there ok.
But the phone is super slippery so will need to get a case, most of which I have seen add bulk.
I can't put this phone down on top of my bag (laid horizontal) temporarily on the train because it slides about.
I do worry that when I get a case, my wallet will stick to it like it did with the 6 case and ends up like a longer phone with the wallet stuck offset from the phone.
But in that case all I have to do is rearrange the wallet and phone before I sit so they are not offset to each other. (not sure if that comes over in words...)
If or when apple sees an opportunity to sell more iPhones by releasing a new smaller one. They will or would have done that...
Like above many factors come in to play where some geographies/demographics only buy large phones because it may be their only computing device.
