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Surely Apple's head of AI should be shown the door for failing on home-grown Siri
 
In about 5 years, we will all subscribe to a personal AI that will slip in and out of all devices with APIs from the host company. We will get embedded with the personal AI so switching will be difficult.

Apple really screwed things up here in terms of development. All the key players went to Google and then they did this.
I sure hope we eventually have the ability to run a local model at home (think a limited version of SARAH from the show Eureka, though maybe without Fargo's voice). And it could interface with our mobile devices over a VPN. Imagine pairing that with augmented glasses. We'd still have to use commercial APIs for a lot of stuff, of course, but we wouldn't have to worry about porting our data over if we switched providers.
 
Interesting twist. Initially Apple seemed to have been going in the OpenAI direction. Seems like the existing multi-billion dollar relationship they have with Google prevailed over starting something new with another company? Obviously Google had to demonstrate that their AI is as competent as whatever OpenAI was bringing to the table.

Guess just another failed decision after adopting Google Map as the default Map app in the early era of iOS.
 
It seems like all Apple is capable of doing any longer is to just keep Stepping in it !
 
I think there is also the stability factor. If this AI bonanza starts to go sideways, OpenAI is fully exposed, whereas Google has something else to fall back on to keep things going.
Why would it matter though - once they buy access to the LLM and run it on their own servers, they wouldn't be relying on OpenAI, Anthropic or Google.
 
This is a joke. I try to use as little services from Google as possible.

I would not trust anything that's being transmitted from Apple products to Siri from now on.

So do I, but this wouldn't be a Google service. Just because Apple will have paid to put their LLM model on their own server. There's nothing Google left in it - they've just saved millions reinventing the wheel (which they appear to be doing anyway for whatever reason - licensing payment terms I guess).
 
If this is Apple simply licensing a Google model and running it privately on their own servers (without transmitting data to Google), this should only be seen as a win. It's clear that Apple cannot make their own foundational model, so licensing arguably the strongest existing model from a third party is the next best move.
How can you say it's a "win" for Apple and then say in the same breath "it's clear that Apple isn't capable of doing this themselves" lollllllllllllll
 
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Will the 1 trillion parameter model finally give Siri enough horsepower to figure out how to level the volume with other apps? If I'm let's say streaming YouTube on a browsers and ask Siri something, it pretty much yells at me. Might want to fix that first.

Same in CarPlay. I can be listening to a playlist at the perfect volume, then Siri screams at me when reading a text message.
 
I have had Apple devices(Mac, iPad, and iPhone) since 2013 and I have never used Siri. I will never knowingly use AI.
 
I have had Apple devices(Mac, iPad, and iPhone) since 2013 and I have never used Siri. I will never knowingly use AI.
I have had Apple devices(Mac, iPad, and iPhone) since 2003 and I have never been able to use Siri. I will knowingly use AI if it makes it useful.
 
Beginning of end. Apple stumbling.
LOL. Been listening to this same broken record about Apple for decades and they're still here.
If Siri was the beginning of the end, then it was the song that never ended.
 
They should just buy Perplexity and catch up to the Assistant/AI features Android and others have had for a while now.

Edit: Didn't realize Perplexity was just a wrapper, although it looks like they are also working on their own LLM. Anthropic would be an option and I'd argue a "buy once cry once" mentality, especially given how much cash Apple has on hand. They are falling behind fast and it's unfortunate how much turnover they have had, mostly thanks to all the poaching. I know Apple is never first to the party but at this point their AI footprint is almost non-existent and I'd like to hope they catch up.

You’re not buying a third party or outsourcing AI without having huge compromises. It’s hilarious to see anyone cheering this on as something good. It’s a band aid at best. And inferior to googles android. For a company like Apple that has a history of having such foundations in place and known for software/hardware integration, this is really disappointing news.

Apple Intelligence. Powered by Google. lol. You can’t make this up. It’s such a major stumble.
 
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If Apple announced this today how credible is it their own LLM would be ready in 2026?

I wouldn’t expect anything much different til iOS 27. Even then it’ll pale to what others can do. This is Apple being really desperate. Apple Intelligence backfired. Major stumbling going on.
 
Apple is now dry sucking to Google. Freakin' sellout decision and AI is overhyped. Wish Scott Forstall took over instead of dismissing him.
It's honestly disgusting at this point. I have disabled Siri on every single Apple device I've owned for years because I have no interest in talking to my devices when I can do things faster myself without speaking aloud to the room. The whole AI bubble is about to burst as most people realize it's all fake anyway. And now Apple will just jack up the prices of all their devices again to compensate for this huge Google bill they will be paying out.
 
Its really pathetic that a 4 trillion dollar company needs to buy AI from its competitors. Steve would have never allowed that. Siri would have been state of the art under him or people got fired.
 
Apple IS building its own big data centers, containing its own Apple-manufactured servers, on which it will run Google's AI LLM. Its Apple's "Private Cloud Compute" initiative. Those data centers may not need to be as massive as some others, since Apple isn't planning on including a general, universal chatbot capability for Siri/Apple Intelligence, though I wouldn't be surprised if they change their mind about that at some point.
Yes, you are right and I am not sure what the scale of it is but I am sure it is not outlandish what everyone else is doing. Interesting to hear more about their chips. Good to see they have their own solution and are not relying as much in on Nvidia like everyone else. And not having their Ai data center up and running could be a huge reason or at least partly why Apple has not rolled out it's revised AI solution.
 
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The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.

Finder-Siri-Feature.jpg

Siri will be able to answer more complex queries and complete more complicated tasks in and between apps. It will be closer in function to Claude and ChatGPT, though Apple is not planning a dedicated chatbot app.

Article Link: Apple's New Siri Will Be Powered By Google Gemini
so I can say... Siri... is it raining outside right now?
 
Yes, you are right and I am not sure what the scale of it is but I am sure it is not outlandish what everyone else is doing. Interesting to hear more about their chips. Good to see they have their own solution and are not relying as much in on Nvidia like everyone else.
apple will only do so if they can monetize it... they do not want a loss leader... has anyone made real $$$ from AI other than the chip makers???
 
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Apple's challenge has always been Siri's identity; a step ahead as assistant-first before AI agents were hot.

It was, and still is in the same space as Google Assistant and Bixy. Not Gemini and Galaxy.

Siri's been stuck in its former shell and has been leapfrogged elsewhere. Rebrands by other companies have been a line in the sand moment for their transition to AI-first. Apple could and possibly should have done the same, had they got their LLM in order by now.


barney-gumble.png
 
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