Yep, WWDC24. Wait, let me just stop the engine on my DeLorean.
Well, google kinda invented the whole attention thing that made modern LLMs, I'll take it.
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Apple's New Siri Will Be Powered By Google Gemini
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Well, google kinda invented the whole attention thing that made modern LLMs, I'll take it.
You better believe that Alphabet will gain access your data. It’s inevitable.
You need some pretty advanced server chippery to run Gemini in the cloud. I don’t know if Apple has the necessary hardware.
I concur.
This has turned into quite a debacle which along with other actions by Apple, has me questioning everything.
If one applies “trust but verify” without a reliable method of verification, then suddenly Apple is just another company.
What if their privacy claims are suspect?
Stay tuned this is far from over.
At this point everything is too expensive. But the question is perhaps more, is it even more expensive not to?
This makes me wonder about a few things. With all the resources they put into the Apple Car, how could they not already be in the forefront in AI? AND is this why they dropped the car, they could never get autonomous to work well enough? And are the same problems that plagued the car, infesting their AI division?
Shame on you Apple! Now Google has the better phone with the Pixel, the nicer UI compared to Liquid Glass and Google also destroyed you in terms of AI.
Apple - is there anything left of you?
Apple - is there anything left of you?
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I support this. Siri is woefully behind and Apple needs to catch up fast.
Google is a huge corporate like Apple, it knows how to scale and Gemini is quite conservative too - meaning it won’t go and do anything weird - which no doubt Apple approves of.
And no doubt there’s an arrangement in place where they’ll start to pay less for search and more for ai so the same amount of money changes hands.
But this is an embarrassment for Apple. A Silicon Valley giant that cannot compete with its own solution in the new next wave of tech. It’s a major strategic weakness.
Google is a huge corporate like Apple, it knows how to scale and Gemini is quite conservative too - meaning it won’t go and do anything weird - which no doubt Apple approves of.
And no doubt there’s an arrangement in place where they’ll start to pay less for search and more for ai so the same amount of money changes hands.
But this is an embarrassment for Apple. A Silicon Valley giant that cannot compete with its own solution in the new next wave of tech. It’s a major strategic weakness.
From what I see, there is no sharing of data with Google. So I don't see any issues there. The story states that very thing. Gemini app running on Apple's own servers. Therefore, Apple knows what is going in and out of their own stuff. It isn't running via Google's Gemini servers and is built just for Apple as a temporary measure.
It also appears to be a short time that Google's will be used on Apple's servers, as next year they will be transitioning to their own in-house.
This is all rumour of course.
It also appears to be a short time that Google's will be used on Apple's servers, as next year they will be transitioning to their own in-house.
This is all rumour of course.
Agreed. I don’t understand why Apple still keeps on trying to hold onto the Siri brand, as it’s the punchline to a joke & has been for 5+ years now.
Tim Cook played around with virtual reality glasses that nobody uses, wasting time and money while the competition was working on AI. He should be fired yesterday!!!!
Agreed. It’s incredible that they can ship windows 11 I in the state it’s in.
It’s like someone who has been refurbing their house for years and who keeps on changing their mind with tech room wispy different - and all half finished.
I will distinguish the difference between applications of AI here and note LLMs only.
I've seen stats for LLM stuff in a large org. No one uses it apart from a very vocal minority. In fact, uptake is so bad that it gets turned off in most orgs because there is no ROI. That's why MS forced CoPilot on everyone in O365 - to inflate the figures because the uptake was low. Where it is used, there is either actual tangible damage being done which breaks ROI or no quantifiable ROI in the first place. On top of that, people are starting to come round to the fact that whilst technology is always functionally inert, the people using it are not and this is being noted even through non-technology focused people. All the slop being pumped into their existing social media accounts is diluting interest in that as well.
Anything left is running on faith and the idea is on fire. It's a hammer without nails to hit.
Apple's conservative stance of getting someone else in and giving them the option of pulling the plug is the most sensible thing I've seen from a tech company. When the inevitable ponzi / cash circulation scheme bubble does pop, Apple will see the least damage because it actually has real products to sell.
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I will note one case I have seen personally recently. The principal interest of using LLMs is staff replacement and cost cutting. Naive management think they can replace skilled workers with unskilled workers who can use LLMs to bridge the gap. This is announced as a "me too" gesture, skilled staff are laid off and replaced with lowest paid outsourced staff they can get. They are thrown in the deep end with the LLM as a crutch. They do tangible damage to the business. The management team get 1-2 years of product failures but good EBITDA under the belt, write it off as an amazing thing that they've adopted AI like everyone else, somehow boost stock prices on the me-too, then leave and go and damage the next organisation. Then they have to rehire and clean the mess up.
This industry damages society and people are aware of it.
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Also when Apple talks about ‘Apple servers’ they really mean enclaves on Google cloud and AWS.
Just like Microsoft and Nvidia is doing very well financially without being in smartphones, Apple will do just fine being an AI customer rather than supplier. This whole “Apple is doomed if they don’t get on the AI train” is ridiculous.
To paraphrase Jason Snell, Apple is better poised to withstand the inevitable AI bubble-burst than anyone in the industry. Apple always, always, always plays the long game.
To paraphrase Jason Snell, Apple is better poised to withstand the inevitable AI bubble-burst than anyone in the industry. Apple always, always, always plays the long game.
Ironically, that's the only thing I really need to use Gemini for on my Android phone, trying to call family while in the car to tell them I'm late or whatever. And Gemini asks me if this is who I'm calling, repeating the contact name, but makes me look at the screen and tap the person's name to confirm instead of accepting me saying yes. The old Google Assistant just did it. If I have to look and touch to confirm a command then it's pointless and unsafe for use while driving.