Sidebar Sidebar
Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.

Apple's Online Store Down Ahead of Today's 'Hello Again' Mac Event

Anuba said:
Prostetnic Jony Ive tilted his head and smiled very slowly. The prisoners sat in iVogon Poetry Appreciation chairs – strapped in.
The sweat stood out cold on Ford Prefect's brow, and slid round the electrodes strapped to his temples. These were attached to a battery of electronic equipment – imagery intensifiers, rhythmic modulators, alliterative residulators and simile dumpers - all designed to heighten the experience of the poem and make sure that not a single nuance was lost.
Arthur Dent sat and quivered. He had no idea what he was in for, but he knew that he hadn't liked anything that had happened so far and didn't think things were likely to change.

A video about a manufacturing process began to play, and the iVogon began to read a fetid little passage of his own devising.
"The new MacBook Pro is tenderly bathed in baby oil...", he began. Spasms wracked Ford's body - this was worse than ever he'd been prepared for.
"...to perfect the intracious circumfilanicity of the chamfered edges..."
"Aaaaaaargggghhhh!" went Ford Prefect, wrenching his head back as lumps of pain thumped through it. He could dimly see beside him Arthur lolling and rolling in his seat. He clenched his teeth.
The iVogon tilted his head to an impossible angle and his voice was reaching a new level of icky, impassioned softness, reminiscent of being massaged while covered in honey and sardines.
"Lusciously laser sculpted and polished to velvety perfection on a subatomic level with a delicate drizzle of colibri egg yolk."
"Nnnnnnnnnnyyyyyyyuuuuuuurrrrrrrggggggghhhhh!" cried Ford Prefect and threw one final spasm as the electronic enhancement of the last line caught him full blast across the temples. He went limp.
Click to expand...

Logged in just to like this.
 
I've got a weird feeling about this event. A good…weird…feeling. I just don't see why you would need a whole event for the touch bar thing. Or why Apple Stores are setting up line dividers. Could there be a surprise new product?

Ideas in order of likelihood:
  • iPad Pro, update possibly with design change
  • iMac update
  • Apple TV 4K with requisite iTunes content update
  • Mac Pro update
  • Mac Mini update
  • Hybrid iOS/macOS type device for creatives
  • Platform change from Intel to ARM on the Mac
  • ARM/Intel Fusion in one device
Yeah, that hybrid device is a really outside shot, but it might have a small chance. It's strange that Apple moved up their earnings call for this week so they could have the event today. Usually Apple has everything planned out really well in advance. There was the Microsoft press conference this week about their new creative desktops. Apple has a patent that very closely resembles Microsoft's new device. Someone may have told them it was coming and they wanted to get their product out soon after to shut down any hype. It looks mighty tempting to creatives that have been languishing with old Macs to switch to that new desktop. As a creative myself, I think it's very interesting and has a great design. The biggest problem for me is Windows.

The fact that Apple is using the "Hello Again" tagline makes me think it will be bigger than it really is. It's a message to the diehard fans and tech reporters that this is going to be a great event. So either Apple has gotten better about secrecy (I have my doubts about that given that even Sierra is leaking new hardware at this point, lol), or this event is going to be pretty lackluster and Apple used a hype-laden tagline for no good reason. And for those saying that Apple isn't hyping this up—they're marketing and PR teams spend an enormous amount of time crafting everything about every event. I assure you that this tagline had considerable thought put into the meaning it could convey.
 
GaryLasereyes said:
Was that the deal? I don't know, maybe I've always had more realistic ideas of what a consumer electronics company is supposed to do but I never thought that was the deal. I've never expected magic every time. By my count Apple has truly changed the way we interact with electronics (and even with the world around us, each other) maybe three or four times. That's three or four times more than most tech companies, and that's the truth. Apple's biggest obstacle they face is that they've hit too many home runs and now people expected a world-changer every year or two. It's just not realistic.
Click to expand...
I think that the biggest obstacle they face is the death of Steve Jobs, the creative vacuum that was left in his wake, and the fevered egos that are too busy rubbing elbows and cutting deals with other businesses instead of continuing to produce magic. I have seen magic this year from Google, Oculus, and Microsoft. You just talked about the past. The past is exactly that. Sad but true. I love Apple, and I love what they have done for overall technology. However, the more I talk about them, the more it reads like an epitaph, and that speaks volumes about the current state of affairs at Apple creative.
 
Ironic that we are now the people in the audience of the 1984 commercial and Apple is the guy on the screen.

As evidence, I present to you the fact that I cannot watch the keynote on the latest version of Safari because I am on a PC. What the F ever, Apple. Thanks!
 
macduke said:
I've got a weird feeling about this event. A good…weird…feeling. I just don't see why you would need a whole event for the touch bar thing. Or why Apple Stores are setting up line dividers. Could there be a surprise new product?

Ideas in order of likelihood:
  • iPad Pro, update possibly with design change
  • iMac update
  • Apple TV 4K with requisite iTunes content update
  • Mac Pro update
  • Mac Mini update
  • Hybrid iOS/macOS type device for creatives
  • Platform change from Intel to ARM on the Mac
  • ARM/Intel Fusion in one device
Yeah, that hybrid device is a really outside shot, but it might have a small chance. It's strange that Apple moved up their earnings call for this week so they could have the event today. Usually Apple has everything planned out really well in advance. There was the Microsoft press conference this week about their new creative desktops. Apple has a patent that very closely resembles Microsoft's new device. Someone may have told them it was coming and they wanted to get their product out soon after to shut down any hype. It looks mighty tempting to creatives that have been languishing with old Macs to switch to that new desktop. As a creative myself, I think it's very interesting and has a great design. The biggest problem for me is Windows.

The fact that Apple is using the "Hello Again" tagline makes me think it will be bigger than it really is. It's a message to the diehard fans and tech reporters that this is going to be a great event. So either Apple has gotten better about secrecy (I have my doubts about that given that even Sierra is leaking new hardware at this point, lol), or this event is going to be pretty lackluster and Apple used a hype-laden tagline for no good reason. And for those saying that Apple isn't hyping this up—they're marketing and PR teams spend an enormous amount of time crafting everything about every event. I assure you that this tagline had considerable thought put into the meaning it could convey.
Click to expand...

If the event IS only about the touch-bar 90% of the time, then u may as well tell me now so i won't watch ..... If there are more equal then "ok"
 
happydude said:
you have a link, even on this site, where it says apple has stated no new iMacs? this site's round up of the event still says it's a possibility. given the peddling of rumors we're all engaged in here, i'm holding out hope we finally get to replace our old warhorse of a 2007 iMac. updated the internals twice to keep it alive, but it's about time to send our dear ol' friend to the apple store in the sky.
Click to expand...

Still kicking it with our 2009 27" iMac i7. That thing has been brilliant (except for the occasional completely unresponsive interface followed by a hard reboot. Maybe it's the aftermarket RAM. Oh well, no harm done yet). Added RAM and replaced the optical drive with an SSD. Kinda want to see how long it can go. But yeah, that Surface Studio does look nice . . .
 
BBC News website article "Mac v PC - who's cooler now?" on what Tim Cook said on Tuesday.

"'We've got the strongest pipeline we've ever had and we're really confident about what's in it' was all Tim Cook would say.

The trouble is, he has said something very similar before, notably at the beginning of 2014"

This is going to be interesting. Patience has worn very thin on this 'strongest pipeline' of updates that just never seems to appear.

Ooh but look! New watch bands!! :(
 
  • Like
Reactions: mrxak
pally said:
I think that the biggest obstacle they face is the death of Steve Jobs, the creative vacuum that was left in his wake, and the fevered egos that are too busy rubbing elbows and cutting deals with other businesses instead of continuing to produce magic. I have seen magic this year from Google, Oculus, and Microsoft. You just talked about the past. The past is exactly that. Sad but true. I love Apple, and I love what they have done for overall technology. However, the more I talk about them, the more it reads like an epitaph, and that speaks volumes about the current state of affairs at Apple creative.
Click to expand...

Well this is where we have a big difference of opinion because I haven't seen anything from MS or Google this year that I would consider "magic" (what are we talking about here, the Pixel?) Oculus is great and VR is really cool but that's just not part of Apple's business right now and I'm fine with that. I just think that people have set the innovation bar way lower for Apple's competitors.
 
Wicked1 said:
I just want a new MBA with a better screen and more Ram and SSD, the current models stop at 512, 1 TB would be nice, not interested in the Retina MBP's though, I know some are, but they tend to be more money for what I am going to use them for, or if they come out with a more robust MacBook, I would be interested.
Click to expand...

They won't put a Retina display in the MacBook Air, they have the new MacBook 12" and I think if they introduce a 13" MacBook they will kill off the MacBook Air altogether eventually.
 
macduke said:
I've got a weird feeling about this event. A good…weird…feeling. I just don't see why you would need a whole event for the touch bar thing. Or why Apple Stores are setting up line dividers. Could there be a surprise new product?

Ideas in order of likelihood:
  • iPad Pro, update possibly with design change
  • iMac update
  • Apple TV 4K with requisite iTunes content update
  • Mac Pro update
  • Mac Mini update
  • Hybrid iOS/macOS type device for creatives
  • Platform change from Intel to ARM on the Mac
  • ARM/Intel Fusion in one device
Yeah, that hybrid device is a really outside shot, but it might have a small chance. It's strange that Apple moved up their earnings call for this week so they could have the event today. Usually Apple has everything planned out really well in advance. There was the Microsoft press conference this week about their new creative desktops. Apple has a patent that very closely resembles Microsoft's new device. Someone may have told them it was coming and they wanted to get their product out soon after to shut down any hype. It looks mighty tempting to creatives that have been languishing with old Macs to switch to that new desktop. As a creative myself, I think it's very interesting and has a great design. The biggest problem for me is Windows.

The fact that Apple is using the "Hello Again" tagline makes me think it will be bigger than it really is. It's a message to the diehard fans and tech reporters that this is going to be a great event. So either Apple has gotten better about secrecy (I have my doubts about that given that even Sierra is leaking new hardware at this point, lol), or this event is going to be pretty lackluster and Apple used a hype-laden tagline for no good reason. And for those saying that Apple isn't hyping this up—they're marketing and PR teams spend an enormous amount of time crafting everything about every event. I assure you that this tagline had considerable thought put into the meaning it could convey.
Click to expand...

Colors, dude ... colors. Those things won't appeal to the masses (which you would need line dividers for) like new colors would. Rose Gold Macbook Pro Hermes Edition (Hermes part is a Hermes branded leather carrying case. MSRP $1099.99 USD for the case.)

Part of me is joking ... part of me isn't. The more I think about it, the more the joking part shrinks.
 
GaryLasereyes said:
Well this is where we have a big difference of opinion because I haven't seen anything from MS or Google this year that I would consider "magic" (what are we talking about here, the Pixel?) Oculus is great and VR is really cool but that's just not part of Apple's business right now and I'm fine with that. I just think that people have set the innovation bar way lower for Apple's competitors.
Click to expand...
My litmus test is the developer drool on the floor when the conference is over. Wasn't that the sign of a good Beatles show, back in the day?
 
ppcebay said:
After yesterday.... it really needs to be something special.

Some of that "amazing product in the pipeline" seriously needs to get out!
Click to expand...
You mean Microsoft's surface studio? Here's my impression of how critics would receive the Surface Studio if instead it was Apple introducing it:

"Hm... Let's see it's got one of the most expensive starting prices for a consumer desktop. For that price you get MOBILE graphics and fixed memory inside of a sealed box. So it's not upgradeable. It's a "throw away" computer. Sure, the hockey puck and 5K articulating drawing screen are fancy, but you can build a PC with way better hardware and graphics and a cintiq for less that upgradeable. And at a starting price of $3,000 why the heck isn't the hockey puck included? And why is it running old 6th gen skylake procs when 7th gen kaby lake procs are just coming out. Bad move. Should have waited.

No thank you. Just another hipster computer designed to separate fools from their money."

That said, for me, of course, the deal killer is that the Surface Studio runs Windows 10. Perhaps that's desirable or a benefit to others. But, not to me.
 
  • Like
Reactions: zauriel
GaryLasereyes said:
Well this is where we have a big difference of opinion because I haven't seen anything from MS or Google this year that I would consider "magic" (what are we talking about here, the Pixel?) Oculus is great and VR is really cool but that's just not part of Apple's business right now and I'm fine with that. I just think that people have set the innovation bar way lower for Apple's competitors.
Click to expand...
The Oculus Connect3 conference was not a low bar moment. Watch the entire 1hr37min. My thirteen year old watched the Google developer conference, and she loved it. Being an up and coming geek herself, she has not felt the excitement over Apple that she felt over Google and Oculus in many moons. I have to agree. It speaks volumes about the road ahead.
[doublepost=1477587106][/doublepost]
ladycsr said:
I am expecting a bump of 100Mhz on the CPU on all the models!!!
Click to expand...
mobile 3D printing, anyone?
 
You must log in or register to reply here.
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.
Top Bottom
Back