Sure, I suppose if anyone was in absolutely urgent need of purchasing something from Apple during the 3 hours the store is down First world problems and all that.
Then you have a misconception of understanding business 101, because this is a poor practice. Anyone here knows Apple does this on purpose for marketing, let alone, you never acknowledged Amazon doesn’t need to take their store offline for XYZ amount of hours, it has nothing to do with ‘first world problems’, is everything to do with it still inconveniencing for those across the world who want to make a purchase that can’t for grandstanding causes. Case in point.