The removal of the SD card slot is not going to work for most people. SD cards are in almost everything now a days. Plus you could get a 128GB sd card to add more storage. Not anymore with the new macs.
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Apple's Phil Schiller: 'We Don't Design for Price, We Design for the Experience'
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I use both macOS and Windows 10 computers. I can assure you that Windows 10 is not "horrific" and both operating systems are about on par with each other when it comes to ease of use, stability and speed. Stop living in the past even if Apple is stuck there.
Surely all these people who critique Apple's approach to innovation, update cycles, abandonment of older tech, etc... are so well-informed and business savvy that they themselves innovate superior products, run more efficient companies, and realize greater corporate profit margins than Apple.
Right?
No?
Stinkin armchair quarterbacks.
Right?
No?
Stinkin armchair quarterbacks.
I agree with you that it doesn't sport the latest specs. However all the first impressions seem to convey that this machine is absolute beauty to look at and feels super premium. While some competitors come close, Apple leads this area and that's what you pay for. In tech we're all about latest specs, but Apple has made it clear for years now that it's not how they operate.
But it is thinner.... And that has to count for everything. Thinner is more better than power.
Apple spend 4 years making a thin product thinner and now they want us to pay for it...
Gotta love Phil's Logic... We have a great line up... 2 Pounds - 3 Pounds... He actually starts selling Macs based on their weight... Rather than their ability to perform...
He should not run a computer company but design spaceships... THERE weight counts.....
Right technology should just standstill. Apple doesn't wait around for others to adopt newer I/O they rip the band-aid off and move on. They did it with the floppy drive, serial port, optical drive, and now the old USB-A connector. Technology is going to move forward whether you want it to or not.
yeah especially considering they spent about 40 mins of an 85 min presentation on non-Macs. The Cook said "iPhone7" so many times I lost count. Now that the video is up, I'm tempted to recount it, and I bet a dollar it has over 20 mentions of "iPhone7" - but then i'd have to watch it again.
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dead on! I HATE to jump on the Steve band wagon, but FFS - what kind of Apple releases an iPhone and new MBP in the same year that can't out of the box physically connect to each other!?
Well, they failed on the experience front.
What he's saying sounds reasonable but the reality is that none of the new range are affordable. Not for my company, not for my children's schools and this is the first time that the price is so excessive that I have completely written it off. I know they pitch at aspirational marketing but this is simply unachievable.
We the customers dont run great computer companies.. We make them and break them...
If they produce great products.. We buy. If the product aint great we dont. And the company dies.
Plain and simple. Who better than the client who BUYS the product to decide what is best ?
Some of us do, in our respective industries, and it in no way qualifies or disqualifies our disappointment in Apples product line.
Oh the updated 2016 Spectre X360 with Kaby Lake is beautiful. I played with it at Best Buy. Almost bought it but I resisted.
Or Apple could show some REAL courage and ditch the standard QWERTY keyboard layout. This was designed in the 1700s to deliberately SLOW DOWN typists, because early typewriters couldn't handle the speed people were able to type at. The DVORAK layout is far better.
It worked 3 years ago when the bulk of PCs were plastic and Windows 8 ruled the world.
Since then various PC vendors have matched the Apple-level of sizzle... Apple has upped their premium, price wise. It's pretty baffling. You can't compete with cheaper and just as pretty products... by being way behind the tech curve and even more expensive.
And then strip out core functionality, as a cherry on top.
I own a top of the line iMac and a Honda Fit. I resemble that remark.
I agree with everything said here. Some younger people don't realize we wouldn't have smartphones if it wasn't for computers that carried computing for the previous 30 years before iPhone in 2007. Makes me kinda sad really where Apple wants to focus on while neglecting the Mac users.
I remember prior to getting my first smartphone with the Nokia N82 in January 2008, my Sony VAIO laptop was my most important gadget I used everyday because during the 2000's, our laptops is what kept us online connected. Then the smartphone takeover during this 2010's decade and people were buying laptops less and less.
Getting a MBA last week made me realize how much I missed using a laptop. My smartphones are getting used a little less thanks to how much I enjoy media consumption on a laptop again. But now Apple seems like they will slowly leave it into the next decade and by removing ports, wants them to be on an even playing field with their iOS devices.
It was almost like Axl Rose flipped a bird to his longtime fans. Apple became Apple Rose (gold) and no longer appreciates or have any time for the Mac. RIP to Apple top notch computer quality. Apple now tells us to get an iPad Pro with Apple Pencil to replace desktop computers.
Apple Computer is becoming truly dead. A decade ago, it went from Apple Computer to Apple Inc. I bet Apple wanted the "I"nc since iOS devices seems the only things they care about and focus on. Leaving the Mac fans from 30+ years in the cold. SMH at anyone believing a tablet or iOS device can ever replace a Mac in real computing.
And as long as people keep buying it they'll keep doing it.
The most disturbing thing about this article is that it shows that Apple is probably completely lost for at least a generation with these jokers at the helm. If this took two years of hard work, and they think that this price point for this level of 'innovation' is not a joke - then the company is gone.
We are back to the Sculley years on Steroids.
We are back to the Sculley years on Steroids.
I just realized they come with Skylake processors
I had the live stream on the whole time on my iPad. Must've been a bird that flew by at the exact moment Mr. Schiller talked about the processor.
At least Apple's listing the processor clock speeds under Tech Specs. After no iMac refresh was announced I immediately jumped over to the Microsoft Store to Pre-Order the Surface Studio and the only processor information for their device seems to be, "Quad-core 6th Gen Intel Core i5 or i7" - lol. I might just hold off for a while longer...
If I WAS in the market for a new laptop I'd be buying the new 15" MacBook. The touch bar seems like a great feature for more complex app UI's and menus.
The negativity on this thread, cripes.
1. Yes, Apple price their products to make a profit. They are a publicly-traded corporation.
2. Yes, the featureset on these new models incurred a price increase over prior generations. A second high resolution screen, the R&D behind it, the software to control it... not free, and also something they will likely want to profit on. Again, publicly-traded corporation, not grant-funded research lab.
3. Four USB-C ports, all of which can deliver power, video and data is fantastic. Sure, some of us might need more than that when we're docked, and yes we will now be forced to invest in hubs, but it's a laptop. The typical usecase is that the thing is portable. How portable is a laptop with 4+ things plugged into it constantly?
There are plenty of great Windows machines out there if you are price conscious. Not one of them will have the build quality, support, and resale value of a MacBook Pro. Nor will it have macOS. You decide if those trade offs are worth it for you and choose accordingly. I personally think side by side with yesterday's Surface Book update, it was a great update.
1. Yes, Apple price their products to make a profit. They are a publicly-traded corporation.
2. Yes, the featureset on these new models incurred a price increase over prior generations. A second high resolution screen, the R&D behind it, the software to control it... not free, and also something they will likely want to profit on. Again, publicly-traded corporation, not grant-funded research lab.
3. Four USB-C ports, all of which can deliver power, video and data is fantastic. Sure, some of us might need more than that when we're docked, and yes we will now be forced to invest in hubs, but it's a laptop. The typical usecase is that the thing is portable. How portable is a laptop with 4+ things plugged into it constantly?
There are plenty of great Windows machines out there if you are price conscious. Not one of them will have the build quality, support, and resale value of a MacBook Pro. Nor will it have macOS. You decide if those trade offs are worth it for you and choose accordingly. I personally think side by side with yesterday's Surface Book update, it was a great update.
Prediction: Prices will fall as demand fails to rally at these levels. Who thinks this is a test? Tim is testing the upper price limits to see if he can get away with it. They probably deeply believe their new machines are worth much more since no company on earth is capable of producing such machines. Typical Apple mentality.