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Apple's Privacy Features Have Cost Social Media Companies Nearly $10 Billion in Revenue
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When they first announced Alphabet, journalists tried for the first few weeks to use the appropriate name but they gave up when readers complained or just got confused. The same will happen with Facebook/Meta.
That would never happen. An ad view on an Android device is worth far less than an ad view on an iPhone.
And the ads aren’t going anywhere, you’ll still see the same number of ads, they just can’t upsell TARGETED ads to folks that have an OS set up that makes obtaining targets difficult.
“RAISE: Showdown Legendary” doesn’t care if the ad it pays for was targeted to a device or not, as long as a user sees it.
Headline should read $10B in "Potential" revenue. I have never ordered anything because of an online ad through Facebook or even Google. And I don't plan on it in the future. I have, however, clicked through many sponsor ads just to see where my private info is going and determining which companies I will not be shopping from in the future.
I am a fan of market research to help make companies make better marketing and sales decisions. I am against being spied upon to learn all my personal preferences in the guise of "shopping patterns and behavior". There is a difference. Metabook and Alphabet soup have violated that "line" and I'm happy to hear it's coming back to bite at least one of them. Hope to see more of this.
Oh and one last observation. If the Metaverse is filled with the same scam companies who buy ads to sell "nothing" on Facebook (read: take your order, take your money, send out fake shipping info and nothing ever arrives) then I foresee that the Metaverse will also being losing billions more in "lost" revenue.
Maybe if Meta was really all that great, they would apply their vast resources to "censor" out all these scam "businesses" and consumers might actually start paying attention to what's being sold/advertised on/through their platform…
I am a fan of market research to help make companies make better marketing and sales decisions. I am against being spied upon to learn all my personal preferences in the guise of "shopping patterns and behavior". There is a difference. Metabook and Alphabet soup have violated that "line" and I'm happy to hear it's coming back to bite at least one of them. Hope to see more of this.
Oh and one last observation. If the Metaverse is filled with the same scam companies who buy ads to sell "nothing" on Facebook (read: take your order, take your money, send out fake shipping info and nothing ever arrives) then I foresee that the Metaverse will also being losing billions more in "lost" revenue.
Maybe if Meta was really all that great, they would apply their vast resources to "censor" out all these scam "businesses" and consumers might actually start paying attention to what's being sold/advertised on/through their platform…
I mean, it sucks for apple too because some Of that 10 billion would had Gone straight to them also
I‘ve never seen an Apple Ad, other than those light blue ones in the App Store searches. Those are not even annoying. So, if those Ads help Apple and the developers, I’m all in with it. I wouldn’t even install a tweak to get rid or them. I also don’t see that as a violation of my privacy, as Apple is expected to use my searches to show me more relevant apps. Using that data outside of App Store however, is a violation of privacy, which Apple does not do. What happens in an app or a website, stay sandboxed in that particular abstract entity. When App Store searches affect Apple Music ads, it’s trespassing on privacy.
I am not a fan of Zuck and how he has approached many things, but that funding came from small business owners (and big ones) like me. The ability to reach customers has costs to run as soaring. So much that most small businesses are forced to abandon digital marketing ad buys.
Sounds good and I like privacy but it doesn't always turn out well for everyone.
PS Small business owners don't run charities so high ad costs will mean higher products.
That's too bad. If a business, no matter how big or small, depends on theft or deceptive practices to survive, then something is wrong with its business model. Even if it doesn't resort itself to those practices, but instead it relies on a proxy that does, that still doesn't make it acceptable.
That's like being employed by a mafia boss, then complaining about losing your job if he gets arrested.
I've no problem with that. I'd gladly pay a fair price for a product or service with no strings attached, rather than being offered it seemingly for free while having my privacy invaded to make up for it.
That's also why I never use loyalty cards at local supermarkets or drug stores or whatever. I'm not giving up my privacy for the sake of some measly discounts.
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This is BS, although we were tricked to being a member of the club, tracking users as a way of selling advertising is a sneaky way of monetizing your ditzy saloon. Nobody in their right mind would agree to be followed around a bar just to get into a venue. So by saying they are losing revenue by not having their robotic spies track you, shouldn't have had the ability to track you in the first place. I say they got what they deserved, when you base your business making money without "real" permission.
I was an earlier adopter of Scroll (Twitter bought that out, so I need to find another way to support sites including MacRumors). I subscribe to any site I like that gives me a choice between that and advertising. I engage with meaningful, relevant advertising.
That being said, it's false to paint this as ads vs subscriptions. The company I work for manages to sell highly relevant advertising without forking over buckets of user data. Every web page has everything it needs already - content! I can guarantee you what I am currently looking at online is a better indication of what I would be interested in buying than any stupid algorithmic inference you'll make from scraping my data. It's also cheaper and less scummy. Win win win.
When your primary source of income is selling your users like prostitutes, your business model is not sustainable and deserving of losses like this and of greater magnitude.
Hopefully, the dam breaks and these companies drowned in their own greed.
Hopefully, the dam breaks and these companies drowned in their own greed.
He is right
Before ATT that was the behavior for everyone: opt-out. Now we have to types of behaviors, Apple remains opt-out while everyone is opt-in
Feel this is going to bite Apple in future anti-trust cases, specially if the rumors of iAd coming back are true. They basically destroyed the whole mobile advertisement ecosystem to gain the type of market share they were unable to gain when the same rules applied to all parties
This is like the Proceeds of Crime Act. So sad to have all these illegitimate earnings taken away!
